Ulrich Dausien

Born 1957 Hanau

1977 First Import from Taiwan – Rainwear, Tents, Backpacks

1979 „Sine“ - First Outdoor- Shop in West Germany

1981 Founder of „Jack Wolfskin“ and „Sine“-Franchising

1988 First Jack Wolfskin store in Taiwan

1994 Left Jack Wolfskin

1995 - 2000 New Brands „Our Planet“ und „McTrek“

2001 YEAH! AG – CEO – McTREK GmbH merged with Yeah! AG

Since 2006 McTREK Outdoor Sports expands

German Textile and Apparel Industry

2 000

4 000

6 000

8 000

10 000

19

51

19

55

19

60

19

65

19

70

19

75

19

80

19

85

19

91

19

95

20

00

20

05

20

10

20

14

Company

Textil Industry Company Apparel Industry Company

200 000

400 000

600 000

800 000

1 000 000

Apparel…

Employees

0

10,000,000

20,000,000

30,000,000

40,000,000

1951 1960 1970 1980 1991 2000 2010

Apparel Sales '€

Textil Sales ' €

Reference: Statistisches Bundesamt Wiesbaden und Gesamtverband der deutsch. Textil und Modeindustrie e.V.

Revenue / Turnover (Billions €)

Today

German Textile- and Apparel Industry

33%

33%

prior concession 33 %

privat consumption 67 %

CAR / KFZ

Health/Gesundheits-wesen

Building /Bau

furniture/Möbel

< 100 000

Employees

20 Billions

Turnover 1200

Companies

Textile and Apparel Industry important for

ancillary Industry

Countries & Regions European Outdoor

Market

Reference: EUROPEAN OUTDOOR GROUP

GAS

Austria

Germany

Switzerland

UK & BENELUX

Belgium/

Luxembourg

Netherlands

United Kingdom

/Ireland

Scandinavia

Denmark

Finland

Norway

Sweden

Southern

France

Italy

Portgual

Spain

Easten & Russia

Czech Rep

Hungary

Poland

Russia

Slovakia

Slovenia

European Outdoor Market 2014Country Value Share

Reference: EUROPEAN OUTDOOR GROUP

€ 4.8 BNWholesale

approx.=

€ 10 BN Retail Turnover

Apparel

53% = € 2.5 Bm

Outerwear Jackets

Outerwear Pants

Midlayer Top,

Midlayer Bottom,

First Layer Top,

First Layer Bottom,

Apparel Accessories

Backpacks and Luggage

6% = € 305 m

Backpack , Luggage

Pack & Luggage Accessories

Tents

3% = € 147 m

Portable Tents,

Non Portable Tents,

Taps & Sun Protection

Tent Accessories

Outdoor Accessories

7% = € 321 m

Cooking, Eating, Hydration; Lighting,

Poles, Navigation Equipment,

Camping furniture, Accessories

Sleeping Bags and Mattresses

2% = € 92 m

Sleeping Bags Down

Sleeping Bags Synthetic

Sleeping Accessories and

Mattresses

Footwear

26% = € 1.3 Bn

Boots

Midcut Boots & Shoes,

Shoes and Sandals

Shoes Accessories

Climbing Equipment

3% = € 108 m

Quickdraws,

Rock Protection

Ice Axes

Crampons

Snow and Iceprotection

Helmets

Harnesses

Riepers

Slings

Climbing Devices

Carabiners

Crash Pads

Climbing Shoes

Chaikbags

& Chalk

Slackline Kits

Climbing Other

Status of Trade 2014 European Outdoor Market

Low cost is king

Build partnerships you can rely on

Learn from experienced people and companies

Be different

Product innovations are a must

Dare

unique

color

combinations

New markets far

from the mountains

Create the „ right „

mixture between

function and fashion

Sports

sponsorships

Don‘t forget

the

next

generation

‘Explore

new

markets

abroad

How to create value in YOUR

textile business ?

INVEST INTO BRAND

AWARENESS

AND

IMAGE UNTIL

YOU REACH A SUPSTANTIAL

OR LEAD POSITION IN

YOUR

RELEVANT MARKETS

Demonstration of Power

Growth by new innovations

Success,

rapid growth

Strong competition,

market erosion, lost focus

Thinks about‘s:1. Innovation

Expand your company value with new ideas, but stay focused in your business

Where to get Innovations from?

1.1. R+D Department

1.2. Management

1.3. Companies situations :

1.4. Add or change distribution channels

(example: Jack Wolfskin franchising)

(Your „ Vision“, by your organisation (bottom up), Think tanks,

Universities)

1.3.1. Whish to enter new markets (example: Texray entered Africa)

1.3.2. Wish to improve market positions (example: North Face Summit series)

1.3.3. Wish to reach market leadership (example: Nike “Air Jordan”)

1.5. Suppliers & compeditors

1.6. Consumer wishes

1.7. Market niches

1.8. Portfolio selection

Listen to the consumers needs

Improvement ideas from suppliers and compeditors

1.8.1. Variations per Category (example: 50 instead of just 10 backpack styles)

1.8.2. Line Extensions (example: add outdoor shoes to the garment)

Be the market leader in a regional niche or sub product category

2. Pricing

3. Brand Cooperation

4. Licencing

5. Extend your Service offers

Improve your margin by targeting your customer with tailor fit services

5.1. Development services for customers

5.2. Production and sourcing services

Brand licencing(example: fashion industry, Jack Wolfskin Japan)

3.1. Shared product development with competition (example: PFC-free fabric)

3.2. Shared promotion (example: technical fabric + garment brand)

5.3. Fulfilment services

HEAD OFFICE OF YEAH! AG

NEAR FRANKFURT

(Bild McTREK Shop von innen mit möglichst vielen Produktkategorien)

McTREK Outdoor Sports Today:

McTREK 2020 Plan:

Vision: McTREK becomes the best outdoor outfitter for people

who are active in the nature.

1. Always best product offer for the consumers needs, at attractive prices

35 Stores among Germany

Approx. 47 mio € Sales in 2015

Multichannel System with Stores and Online Shop (www.mctrek.de)

55 Stores among Germany

75 Mio Sales

What means the best

2. Always the best individual consulting in the shops and online

3. For a better world:

McTREK is supporting suppliers who are acting to social compliance and

international inviromental standards

Thanks for your attention