Text Message Marketing for Roofing contractors

Text Message Marketing Tips

For Your Roofing Business

Presented By:

SMS Dominator

SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.

The small, yet powerful, 160 character space is one of the best marketing tools available today.

What Is Text Message Marketing?

How Text Message Marketing Works

Why Text Message Marketing?

WHY?

Text Messaging is the Most-Used Mobile

Service

More Than 6 BILLION Mobile

Subscribers World-wide

Most Mobile Users Send and

Receive Text Messages Daily

More Than ½ of U.S. Mobile Spending is

LOCAL

Consumers ALWAYS Have Their Mobile Devices with

Them

4.1 Billion Texts Are Sent

Daily in the U.S Alone

Extremely TARGETED

Permission-Based (Opt-in)

Reliable, INSTANT Reach

Benefits of Text Message Marketing

High Open Rates

High Response Rates

Reduced Advertising Costs


Cut Down on Cancellations

Builds Client Loyalty

Can Go Viral


Ways to Build Your Mobile List

Text to Join

Email List

Website Sign-

Up

People Opt-in Using Your

Keyword and Short Code

Add a Mobile Sign-Up Form to

Your Website

Email Your Client List and Ask Them to Join Your

Mobile List

Social Media

Sign-Up

Ask Your Social Media

Followers to Join Your Mobile List

Manual Sign-

Up

Newsletter Sign-Up

Create a Newsletter

on Roof Topics

Manually Add New Clients

Who Agree to Join

Ways to Build Your Mobile List

On Your Vehicle Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else

Your Target Market Will See Them!

Where to Advertise Your Short Code and Keyword?

Text 55555 to ROOFPRO and Get 20% Off Your Next Service

Text Message Marketing Ideas For Your Roofing Business

Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3

Offer Mobile Coupons and

Discounts

Use AppointmentReminders to Cut Down on Cancellations

Send Text Message Offers on

Slow Days to Increase Traffic



Send Your Clients Special

instructions Before an

Appointment

Send Clients Helpful Roof Maintenance

Tips from Time to

Time

Alert Clients About New Products

and Services

Text Message Marketing Ideas

For Your Roofing Business


Implement the Use of

QR Codes to Direct

People to Your

Website, etc.

Send Invoice

Notifications to Your Clients

Use QR Codes to Give Your Prospects

Instant Details

About Your Services



Send“Thank You” Messages to Your Clients

Communicate Efficiently With Staff Members

Conduct Client

Satisfaction Surveys and

Polls

Different Types of Text Marketing Uses

ConfirmationConfirmation ReminderReminder CancellationCancellation

Types of Text

Marketing Uses

Different Types of Text Marketing Campaigns

Save Save MoreMore

Spend Spend MoreMore

Purchase Purchase MoreMore

Get a Get a FreebieFreebie

Types of Text

Marketing Campaign

s

Let’s Take a Closer Look at These…

EXAMPLE

Ms. Smith, we have an appointment with you January 6th at 3pm. Please call Roofing Spot at 555-555-5555 if you need to change it.

ConfirmationConfirmation

EXAMPLE

Mr. Jones, it’s time for your Annual Roof Maintenance Check. Please contact Roofing Spot at 555-555-5555 to schedule.

ReminderReminder

EXAMPLE

Mr. Brown, I am sorry, but I need to cancel our appointment on Jan 9th. Please call Roofing Spot to reschedule at 555-555-5555

CancellationCancellation

Save Save MoreMore

EXAMPLE

Show this text to receive 20% off any service at Roofing Spot EXP 5/15

Save Save MoreMore

EXAMPLE

Show this text to receive 20% off any service at Plumbing Spot EXP 5/15

EXAMPLE

Spend $500 or more at Plumbing Spot and receive 20% OFF your next service when you show this text. EXP 5/15

Spend Spend MoreMore

EXAMPLE

Purchase any service at Plumbing Spot and receive 50% OFF an additional service when you show this text. EXP 5/15

Purchase Purchase MoreMore

EXAMPLE

Get one service ($50 or more) at Plumbing Spot and receive a FREE service (up to $50) when you show this text. EXP 5/15

Get a Get a FreebieFreebie

Reduce Cancelled Appointments

Ability to Replace Canceled Appointments

Lowers Lost Revenue

Saves Staff Some Time

Easy - No Software or Technical Knowledge Required

Benefits of Appointment Reminders

How to Use QR Codes

Send Users to a Mobile Video Demonstrating How You Perform Certain Treatments

Send Users to Your Photos and Social Media Sites

Send Mobile Video of Your Some of Your Best Work

How to Use QR Codes

Send Viewers to Your Coupons and Discount Offers

Put Your QR Codes on ALL Marketing Materials

Put QR Codes on Your Invoices

Tell List Subscribers What to Expect as Soon as They Join

Always Include Your Roofing Business’s Name in Your Messages

Make it Easy for Your Customers to Opt-Out of Your List

Notify Customers of Potential Text Message Costs

Text Message Marketing Points to Remember

Sending Out Sporadic, Inconsistent Messages

Sending Out Spam

ONLY Sending Out Promotions

Text Message Marketing

Mistakes To Avoid

THANK YOUTHANK YOU

For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing

Presentation!Presentation!

If You Would Like More Information About

Text Message Marketing, Contact Us Today.

SMS Dominatorhttp://smsdominator.com

Text Message Marketing for Roofing contractors

Technology

Transcript of Text Message Marketing for Roofing contractors