Text Message Marketing for Jewelry Stores
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Transcript of Text Message Marketing for Jewelry Stores
Presented By: SMS Dominator
Text Message Marketing Tips For Your Jewelry
Store
What Is Text Message Marketing?
SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.
The small, yet powerful, 160 character space is one of the best marketing tools available today.
How Text Message Marketing Works
Why Text Message Marketing?
WHY?
Text Messaging is the Most-Used Mobile
Service
More Than 6 BILLION Mobile
Subscribers World-wide
Most Mobile Users Send and
Receive Text Messages Daily
More Than ½ of U.S. Mobile Spending is
LOCAL
Consumers ALWAYS Have Their Mobile Devices with
Them
4.1 Billion Texts Are Sent
Daily in the U.S Alone
Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing
High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
Personalized Communication
Builds Customer Loyalty
Can Go Viral
Benefits of Text Message Marketing
Ways to Build Your Mobile List
Text to Join
Email List
Website Sign-
Up
People Opt-in Using Your
Keyword and Short Code
Add a Mobile Sign-Up Form to
Your Website
Email Your “Email” List
and Ask Them to Join Your
Mobile List
Social Media
Sign-Up
Ask Your Social Media
Followers to Join Your Mobile List
Manual Sign-
Up
Birthday Club
Program
Start a Birthday Rewards Program
Manually Add New
Customers Who Agree
to Join
Ways to Build Your Mobile List
Check-Out Counter Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them!
Where to Advertise Your Short Code and Keyword?
Text 55555 to JEWELRY and Get $25 OFF Purchase
Text Message Marketing Ideas
For Your Jewelry Store
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Offer Mobile Coupons
and Discounts
Send Text Message Offers on Slow Days to Increase
Traffic
Send Notifications
about Clearance
Items
Text Message Marketing Ideas
For Your Jewelry Store
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Notify Customer
s of Newly
Stocked Items
Start a “Frequen
t Customer” Loyalty Program to Get Repeat
Business
Send Event
Reminders to
Increase Awareness and
Attendance
Text Message Marketing Ideas
For Your Jewelry Store
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the Use
of QR Codes to
Direct People to
Your Website,
etc.
Hold Contests
with Your
Mobile List to Keep Them
Engaged
Run a Holiday Rewards Program
Text Message Marketing Ideas
For Your Jewelry Store
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send“Thank You”
Messages to Your
Customers
Communicate Efficiently With Staff Members
Conduct Customer Satisfaction Surveys and Polls
Different Types of Text Marketing Campaigns
Save Save MoreMore
Spend Spend MoreMore
Purchase Purchase MoreMore
Get a Get a FreebieFreebie
Types of Text
Marketing Campaigns
Let’s Take a Closer Look at These…
Save Save MoreMore
EXAMPLE
Show this text to receive 20% off of any Item at Jewelry Spot. EXP 5/15
EXAMPLE
Spend $200 or more at Jewelry Spot and receive $20 OFF when you show this text. EXP 5/15
Spend Spend MoreMore
EXAMPLE
Purchase Two Accessories at Jewelry Spot and receive 50% OFF Another Item. EXP 5/15
Purchase Purchase MoreMore
EXAMPLE
Purchase any Pair of Earrings at Jewelry Spot and receive any charm (up to $50) for FREE. EXP 5/15
Get a Get a FreebieFreebie
How to Use QR Codes
Send Users to a Mobile Preview of Your Upcoming Jewelry Releases
Send Users to Your Photos and Social Media Sites
Send Users to a Mobile Video of You Giving a Tour of Your Store
How to Use QR Codes
Send Viewers to Your Coupons and Discount Offers
Put Your QR Codes on ALL Marketing Materials
Put QR Codes on Your Receipts
Tell List Subscribers What to Expect as Soon as They Join
Always Include Your Jewelry Store’s Name in Your Messages
Make it Easy for Your Customers to Opt-Out of Your List
Notify Consumers of Potential Text Message Costs
Text Message Marketing Points to Remember
Sending Out Sporadic, Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message Marketing Mistakes to Avoid
THANK YOUTHANK YOU
For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing
Presentation!Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominatorhttp://smsdominator.com