Text Message Marketing for Dentists
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Transcript of Text Message Marketing for Dentists
Text Message Marketing Tips For Your Dental
Office
Presented By: SMS Dominator
SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.
The small, yet powerful, 160 character space is one of the best marketing tools available today.
What Is Text Message Marketing?
How Text Message Marketing Works
Why Text Message Marketing?
WHY?
Text Messaging is the Most-Used Mobile
Service
More Than 6 BILLION Mobile
Subscribers World-wide
Most Mobile Users Send and
Receive Text Messages Daily
More Than ½ of U.S. Mobile Spending is
LOCAL
Consumers ALWAYS Have Their Mobile Devices with
Them
4.1 Billion Texts Are Sent
Daily in the U.S Alone
Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing
High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
Cut Down on “No-Shows”
Builds Patient Loyalty
Private Communication With Patients
Benefits of Text Message Marketing
Ways to Build Your Mobile List
Text to Join
Email List
Website Sign-
Up
People Opt-in Using Your
Keyword and Short Code
Add a Mobile Sign-Up Form to
Your Website
Email Your Patient List
and Ask Them to Join Your
Mobile List
Social Media
Sign-Up
Ask Your Social Media
Followers to Join Your Mobile List
Manual Sign-
Up
Newsletter Sign-Up
Create a Newsletter on Dental
Topics
Manually Add New Patients
Who Agree to Join
Ways to Build Your Mobile List
Dental Office Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them!
Where to Advertise Your Short Code and Keyword?
Text 55555 to DENTIST and Get $20 Off ofa Cleaning
Text Messaging Ideas For Your Dental Office
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Confirm Appointments with Patients to Cut Down
on “No-Shows”
Alert Patients
About New Products
and Procedures
Implement the Use of QR Codes to Direct People to
Your Website,
etc.
Text Messaging Ideas For Your Dental Office
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Patients Helpful Dental
Tips from Time to
Time
Send Your Patients Special
instructions Before a Specific
Procedure
Notify Patients of Billing
Issues
Text Messaging Ideas For Your Dental Office
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Send“Thank You”
Messagesto Your Patients
Communicate Efficiently With Staff Members
Conduct Patient
Satisfaction Surveys and Polls
Different Types of Text Messaging Uses
ConfirmationConfirmation ReminderReminder CancellationCancellation
Types of Text
Messaging Uses
Different Types of Text Marketing Campaigns
Save Save MoreMore
Spend Spend MoreMore
Purchase Purchase MoreMore
Get a Get a FreebieFreebie
Types of Text
Marketing Campaigns
Let’s Take a Closer Look at These…
EXAMPLE
Ms. Smith, you have an appointment with Dental Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.
ConfirmationConfirmation
EXAMPLE
Mr. Jones, your 6 month dental cleaning is now due. Please contact Dental Spot at 555-555-5555 to schedule an appointment.
ReminderReminder
EXAMPLE
Mr. Brown, I am sorry, but we had to cancel your appointment with Dr. Green on Jan 9th. Please call us to reschedule at 555-555-5555
CancellationCancellation
Save Save MoreMore
EXAMPLE
Show this text to receive 20% off a Cleaning at the Dental Spot EXP 5/15
EXAMPLE
Spend $100 or more at Dental Spot and receive 20% OFF when you show this text. EXP 5/15
Spend Spend MoreMore
EXAMPLE
Purchase any service at Dental Spot and receive 50% OFF an additional service when you show this text. EXP 5/15
Purchase Purchase MoreMore
EXAMPLE
Purchase a full Cleaning from Dental Spot and receive a FREE Teeth Whitening Treatment when you show this text. EXP 5/15
Get a Get a FreebieFreebie
How to Use QR Codes
Send Users to a Mobile Preview of Your Dental Office
Send Users to Your Photos and Social Media Sites
Send Viewers to Your Coupons and Discount Offers
How to Use QR Codes
Put Your QR Codes on ALL Marketing Materials
Put QR Codes on Your Invoices and Other Paperwork
Reduce “No-Shows”
Ability to Fill More Canceled Appointments
Lowers Lost Revenue
Saves Staff Some Time
Easy - No Software or Technical Knowledge Required
Benefits of Appointment Reminders
Tell List Subscribers What to Expect as Soon as They Join
Always Include Your Dental Office’s Name in Your Messages
Make it Easy for Your Patients to Opt-Out of Your List
Notify Patients of Potential Text Message Costs
Text Message Marketing Points to Remember
Tell List Subscribers What to Expect as Soon as They Join
Always Include Your Dental Office’s Name in Your Messages
Make it Easy for Your Patients to Opt-Out of Your List
Notify Patients of Potential Text Message Costs
Text Message Marketing Mistakes To Avoid
Sending Out Sporadic, Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
THANK YOUTHANK YOU
For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing
Presentation!Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominatorhttp://smsdominator.com