Text Message Marketing For Car Dealerships
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Transcript of Text Message Marketing For Car Dealerships
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Text Message Marketing Tips
For Your Car Dealership
Presented By: sms Dominator
For You
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SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.
The small, yet powerful, 160 character space is one of the best marketing tools available today.
What Is Text Message Marketing?
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How Text Message Marketing Works
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Why Text Message Marketing?
WHY?
Text Messaging is the Most-Used Mobile
Service
More Than 6 BILLION Mobile
Subscribers World-wide
Most Mobile Users Send and
Receive Text Messages Daily
More Than ½ of U.S. Mobile Spending is
LOCAL
Consumers ALWAYS Have Their Mobile Devices with
Them
4.1 Billion Texts Are Sent
Daily in the U.S Alone
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Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing
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High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
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Personalized Communication
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing
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Ways to Build Your Mobile List
Text to Join
Email List
Website Sign-
Up
People Opt-in Using Your
Keyword and Short Code
Add a Mobile Sign-Up Form to
Your Website
Email Your Customer
List and Ask Them to Join Your
Mobile List
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Social Media
Sign-Up
Ask Your Social Media
Followers to Join Your Mobile List
Manual Sign-
Up
Newsletter Sign-Up
Create a Newsletter
on Auto Topics
Manually Add New Clients
Who Agree to Join
Ways to Build Your Mobile List
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Car Dealership Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else
Your Target Market Will See Them!
Where to Advertise Your Short Code and Keyword?
Text 55555 to NEWCAR and Get 10% Cash Back On Your Purchase
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Text Message Marketing Ideas For Your Car Dealership
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use Appointme
ntReminders
to Cut Down on
“No-Shows”
Offer Mobile
Coupons and
Discounts
Send Text Message Offers on Slow Days
to Increase Traffic
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Text Message Marketing Ideas
For Your Car Dealership
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Customers Helpful Auto Tips
from Time to
Time
Alert Audience
About New Auto Inventory
Send Your
Customers Special Instructions Before a Closing
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Text Message Marketing Ideas
For Your Car Dealership
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Use QR Codes to
Direct People to
Your Website
or Directions
to Your Dealershi
p
Use QR Codes to Give Your Prospects
Instant Details About Your
Vehicles
Hold Contests
with Your
Mobile List to Keep Them
Engaged
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Text Message Marketing Ideas
For Your Car Dealership
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send “Thank You”
Messages to Your
Customers
Communicate
Efficiently With Staff
Members
Conduct Client
Satisfaction
Surveys and Polls
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Different Types of Text Marketing Uses for Appointments
ConfirmationConfirmation ReminderReminder CancellationCancellation
Types of Text
Marketing Uses for
Appointments
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Different Types of Text Marketing Campaigns
Save Save MoreMore
Spend Spend MoreMore
Purchase Purchase MoreMore
Get a Get a FreebieFreebie
Types of Text
Marketing
Campaigns
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Let’s Take a Closer Look at These…
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EXAMPLE
Ms. Smith, you have an appointment with Car Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.
ConfirmationConfirmation
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EXAMPLE
Mr. Jones, your quarterly Oil Change is due. Please contact Car Spot at 555-555-5555 to schedule.
ReminderReminder
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EXAMPLE
Mrs. Brown, I am sorry, but we had to cancel your appointment with Car Spot on Jan 9th. Please call us to reschedule at 555-555-5555
CancellationCancellation
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Save Save MoreMore
EXAMPLE
Show this text to receive 10% off of any Vehicle purchase at Car SpotEXP 5/15
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EXAMPLE
Spend $25,000 or more at Car Spot and receive $100 OFF added features when you show this text. EXP 5/15
Spend Spend MoreMore
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EXAMPLE
Purchase a Luxury Vehicle and get 20% OFF of added features. EXP 5/15
Purchase Purchase MoreMore
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EXAMPLE
Come in to Car Spot for an oil change and get a Car Wash for FREE. EXP 5/15
Get a Get a FreebieFreebie
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Reduce “No-Shows”
Ability to Fill More Canceled Appointments
Lowers Lost Revenue
Saves Staff Some Time
Easy - No Software or Technical Knowledge Required
Benefits of Appointment Reminders
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How to Use QR Codes
Send Users to a Mobile Video Tour of Your Vehicles
Send Users to Your Photos and Social Media Sites
Send Viewers to Your Coupons and Discount Offers
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How to Use QR Codes
Put Your QR Codes on ALL Marketing Materials
Put QR Codes on Your Invoices and Other Paperwork
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Tell List Subscribers What to Expect as Soon as They Join
Always Include Your Car Dealership’s Name in Your Messages
Make it Easy for Your Customers to Opt-Out of Your List
Notify Customers of Potential Text Message Costs
Text Message Marketing Points to Remember
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Sending Out Sporadic, Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
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THANK YOUTHANK YOU
For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing
Presentation!Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Me Today.
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