Text Message Marketing Basics
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Transcript of Text Message Marketing Basics
Local Text Message Marketing Ideas and Strategies!
LocalMarketingChannel.com
LocalMarketingChannel.com
SocialMediaProdigy.com
Brian Maroevich
Why Should Small Businesses Use Local Text Messaging?
A local text message marketing strategy is: a highly effective client attraction tool easily utilized by almost any business low cost
And the response rates can be quite high: Recent studies reveal: ▪ text messages are opened up to 95% of the
time ▪ email averages 20% open rate
6 Steps to Effective Text Message Advertising
1. Choose a keyword 2. Effective promotional
material3. Website promotion 4. Simple messages 5. Send exclusive text
message offers 6. Opting out
Step 1: Choose A Keyword
Most text messaging companies sell vanity keywords to use in your promotional efforts
Prices vary from $15.95 to $49.95 or
more plus .02 – .04 per message ▪ (you can get this down if you buy more
‘credits’)
Step 1: Choose A (Vanity) Keyword
EXAMPLE:Vanity Keyword = TOAST
Potential clients send TOAST to a shortcode (like 313233)
Adds them to text message list Now you can start sending
promotions via Text Messages to your list!
Step 2: Effective promotional material
Create something that is eye catching. Be sure your message is clear.
Consider a graphic designer to create print material and in-store signs and banners , posters, postcards etc.
Create In-Store Flyers and Banners and Direct Mail To Promote Your Text Message Offers:
Step 3: Website Promotion
First way Use cell phone texting picture like this Use ad copy to supplement the image for
clarification on how to get on your ‘coupon’ list.
You can also use a ‘Web Widget’ or opt-in box Get phone number, and first and last
name Easy signups …
Like this
Step 4: Simple Messages
Text messages should be short and sweet
Before sending a mass text send it to yourself Look at it on your phone to be sure it’s what you want
Step 5: Send Exclusive Text Message Offers
Texts arrive instantly on customers’ mobile phones. perfect for days that are slow
Step 6: Opting Out
Make it simple and easy to opt out of your list
Simply Provide a message at the bottom of texts
For example: ‘Reply Stop 2 stop’▪ NOTE: Often, your text messaging company you
will insert these for you.
Build Your Text Message Marketing List
A few local text promotion techniques:1. In-store text message promotion2. Promotional Giveaway3. Ask customers if they want to join
your list
Examples
In-Store Text Message Promotions
Example: At the point of sale have a sign that says something like:
Join Our Exclusive Text Message Coupon List
and Get 10% Of Your Order!*Text 555-555-5555
To:ATT411(288411)
*One per customer Ask at counter for details
Promotional Giveaway Promotional giveaway’s and
contests can build your list fast. Choose a month to run a contest...
Give away several special gifts at random to those that join your list.
Ask Customers if They Want to Join Your List
Sell the advantages of getting on your special text message list
Ask for your customers cell phone number! Add them to the list…▪ Send them an opt-in text message, or they can
do it right then and there.
8 Text Messaging Marketing Ideas!
A taco stand sees dramatic downturn every time it rains.
To sell tacos on those days send out a special text message Buy 1 Get 1 coupon that is good for that day only!
8 Text Messaging Marketing Ideas!
A Hair salon. Notoriously slow on Tuesdays or Wednesdays? Send a special text message to your list: ▪ provides free coloring or hair treatment plus 20%
off for booking an appointment during the slow time.
8 Text Messaging Marketing Ideas!
▪ A tanning salon.
gives out half off upgrades to their higher level tanning beds
buy 1 get 1 spray tans
8 Text Messaging Marketing Ideas!
▪ A bakery: Free espresso for any customers who try their new pastries or sandwiches.
8 Text Messaging Marketing Ideas!
▪ A tire store. Free oil changes for buying a new set of tires or a car battery
8 Text Messaging Marketing Ideas!
▪ A dentist. Gives away a free teeth whitening, 1st treatment.
8 Text Messaging Marketing Ideas!
▪ A mixed martial artist. Free introductory kick boxing lessons from 12-2 on a slow day for their Jujitsu students
8 Text Messaging Marketing Ideas!
▪ A Smoothie stand. Free introductory hot soup on a slow day during a slow winter day.
Small Business Text Marketing Can Have Amazing Results!
The small business text marketing ideas are limitless, but the rewards can be substantial!
Key: send text messages sparingly Don’t send one every single week UNLESS, you know your customers are hot for your deals
LocalMarketingChannel.com
Questions? Need help setting up and managing your text promotions? ContactLocalMarketingChannel.com
Brian Maroevich. Small business owner, internet marketer, all around nice guy. LocalMarketingChannel.comSocialMediaProdigy.com