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Text Analytics and Cognitive Science

SAS® FORUM

PORTUGAL 2017

Ricardo GalanteSenior Analytics Systems EngineerBusiness Analytics TeamSouthern Europe

ricardo.galante@sas.com https://www.linkedin.com/in/ricardogalante/

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AGENDA

SAS Text

AnalyticsApplicationsText AnalyticsUnstructured Data

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Structured Data

Unstructured Data

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• emails,• electronic notes service,• sequence proteins,• social networking content,• blogs,• call center data,• medical diagnostics• product descriptions

• digital alerts,• financial applications, • videos,• photos,• information generated by sensors,• scientific papers,• judicial reports,• etc.

UNSTRUCTURED DATA

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A LOT OF SOURCES OF UNSTRUCTURED INFORMATION

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COMMON QUESTIONS ABOUT UNSTRUCTURED DATA

How can I organize my

documents?

Automatic classification.

Are there hidden insights within text data

sources that can help my organization?

Such as call center notes, emails, news, online

forums, social media…

How can I leverage on both

unstructured and structured

data sources?

Customer data + Customer

feedback?

How can I extract as much information as possible from textual data?

Can I also use text data

to analyze and

predict the future?

To reduce churn, improve sales,

reduce costs…

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Text Analytics

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Natural Language

Processing

Context

JL

Machine Learning

H

Discovery

Human Input

Topics, Insights,Relationships, Taxonomies,

Scored Documents

Unstructured Text Data

Operations

Further

Analysis

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Applications

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Analyzing for Suspicious Activity

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Analyzing for Suspicious Activity

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Call Center

Insight(predict report advise code)

NLP Analytics

NLI

Voice/Text

Data

NLG

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DATA

IMAGE PROCESSING

Discovery Deployment

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SAS Text Analytics

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MINERÍA DE TEXTOS

INTEGRATED

ANALYTICS

Explore textual data to

uncover valuable patterns,

themes, and insights

Integrate structured and

unstructured data for

enhanced:

• Forecasting

• Optimization

• Predictive Modeling

• Network Analysis

SAS® Text

Analytics

SAS TEXT ANALYTICS

• Information Retrieval

• Automatic Topic

Detection

• Content Categorization

• Entity Extraction

• Sentiment Analysis

SAS® Contextual Analysis

SAS® Text Miner

* SAS® Visual Text Analytics

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Business knowledge

Text mining

and

exploration

Standard

Reports

Predictive

Modeling

SAS

Solutions

UnstructuredData

Categories

Sentiment

Enriched

Dataset

Ad Hoc

Analysis

TEXT ANALYTICS – FLOW ANALYSIS AND TECHNIQUES

Entities

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SAS TEXT MINER

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THANK YOU for your Attention

Ricardo GalanteSenior Analytics Systems EngineerBusiness Analytics TeamSAS Iberia

ricardo.galante@sas.com https://www.linkedin.com/in/ricardogalante/