Texas Competitiveness: Creating a State Economic Strategy · • Competitiveness is the...

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1 Copyright 2011 © Professor Michael E. Porter 2011 State Competitiveness Rich Bryden Texas Competitiveness: Creating a State Economic Strategy For further material on regional competitiveness and clusters: www.isc.hbs.edu/econ-clusters.htm For state economic profiles: www.isc.hbs.edu/econ-statesregions.htm Professor Michael E. Porter Harvard Business School March 28, 2012

Transcript of Texas Competitiveness: Creating a State Economic Strategy · • Competitiveness is the...

  • 1 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    Texas Competitiveness:

    Creating a State Economic Strategy

    For further material on regional competitiveness and clusters: www.isc.hbs.edu/econ-clusters.htm

    For state economic profiles: www.isc.hbs.edu/econ-statesregions.htm

    Professor Michael E. Porter Harvard Business School

    March 28, 2012

    http://www.isc.hbs.edu/econ-clusters.htmhttp://www.isc.hbs.edu/econ-clusters.htmhttp://www.isc.hbs.edu/econ-clusters.htmhttp://www.isc.hbs.edu/econ-statesregions.htmhttp://www.isc.hbs.edu/econ-statesregions.htmhttp://www.isc.hbs.edu/econ-statesregions.htm

  • 2 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    The Economic Challenge for Governors in 2011

    Enhancing State

    Competitiveness

    Achieving Fiscal Stability

  • 3 Copyright 2011 © Professor Michael E. Porter 2011 State Competitiveness – Rich Bryden

    What is Competitiveness?

    • Competitiveness is the productivity with which a state utilizes its human, capital, and natural endowments to create value

    • Productivity determines wages, jobs, and the standard of living

    • It is not what fields a state competes in that determines its prosperity, but how productively it competes

  • 4 Copyright 2011 © Professor Michael E. Porter 2011 State Competitiveness – Rich Bryden

    Where Does Productivity Come From?

    Businesses and government play different but interrelated roles in creating a productive economy

    • Only businesses can create jobs and wealth

    • States compete to offer the most productive environment for business

  • 5 Copyright 2011 © Professor Michael E. Porter 2011 State Competitiveness – Rich Bryden

    Agenda

    1. How is your state doing?

    2. Why?

    3. Where to go from here?

    State Performance Scorecard

    Explaining your state’s performance, strengths, and weaknesses Action Steps

  • 6 2012 State Competitiveness – Rich Bryden Copyright 2012 Professor Michael E. Porter

    Texas Performance Scorecard

    • Processed Food (5)

    • Metal Manufacturing (8)

    • Forest Products (1)

    • Automotive (10)

    • Production Technology (6)

    Prosperity GDP per Capita, 2000-2010

    Innovation Patents per Employee, 2000-2010

    Cluster Strength Employment in Strong Clusters, 1998-2009

    Leading Clusters by employment size, 2009

    (national rank)

    Start Position

    Trend

    32

    14

    1-10

    21-30

    31-40

    11-20 41-50

    State Rank

    Current Position

    17

    38

    16

    43

    32

    23

    17

    14 14

    15

    Wages Average Private Wage, 1998-2009

    -2

    +0

    -1

    +5

    New Business Formation Traded Cluster Establishment Growth,

    1998-2000 and 2007-2009

    4 2 24 +22

    Labor Mobilization Proportion of Working Age Population

    in the Workforce, 2000-2010

    23 23 27 +4

    Job Creation Private Employment Growth,

    1998-2000 and 2007-2009

    11 4 11 +7

    Labor Productivity GDP per Workforce Participant, 2000-2010 31 11 10 -1

  • 7 2012 State Competitiveness – Rich Bryden Copyright 2012 Professor Michael E. Porter

    $25,000

    $30,000

    $35,000

    $40,000

    $45,000

    $50,000

    $55,000

    $60,000

    $65,000

    -1.0% -0.5% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5%

    U.S. GDP per

    Capita: $42,346

    High and rising

    prosperity

    versus U.S.

    Comparative State Prosperity Performance 2000 - 2010

    Source: BEA. Notes: GDP in real 2005 dollars. Growth rate is calculated as compound annual growth rate.

    U.S. GDP per Capita

    Real Growth Rate: 0.63%

    Real Growth in Gross Domestic Product per Capita, 2000 to 2010

    Gro

    ss

    Do

    mes

    tic P

    rod

    uct

    pe

    r C

    ap

    ita,

    20

    10

    Low and declining

    versus U.S.

    Low but rising

    versus U.S.

    High but declining

    versus U.S.

    Alabama

    Alaska

    Arizona

    Arkansas

    California Colorado

    Connecticut

    Delaware

    Florida

    Georgia

    Hawaii

    Idaho

    Illinois

    Indiana

    Iowa

    Kansas

    Kentucky

    Louisiana

    Maine

    Maryland

    Massachusetts

    Michigan

    Minnesota

    Mississippi

    Missouri

    Montana

    Nebraska

    Nevada New Hampshire

    New Jersey

    New Mexico

    New York

    North Carolina

    North Dakota

    Ohio

    Oklahoma

    Oregon

    Pennsylvania

    Rhode Island

    South Carolina

    South Dakota

    Tennessee

    Texas

    Utah Vermont

    Virginia

    Washington

    West Virginia

    Wisconsin

    Wyoming

  • 8 2012 State Competitiveness – Rich Bryden Copyright 2012 Professor Michael E. Porter

    Comparative State Labor Mobilization Performance 1999-2010

    Change in Labor Force

    Participation Rate: -2.4%

    U.S. Labor Force

    Participation Rate: 64.7%

    Change in Proportion of Working Age Population in the Workforce, 1999-2010

    Pro

    po

    rtio

    n o

    f W

    ork

    ing

    Ag

    e P

    op

    ula

    tio

    n i

    n t

    he W

    ork

    forc

    e,

    2010

    High Labor Force Participation and

    Participation rising versus U.S.

    High but declining

    versus U.S.

    Low and declining

    versus U.S. Low but rising

    versus U.S.

    Notes: Source BLS.

    Alabama

    Alaska

    Arizona

    Arkansas

    California

    Colorado Connecticut

    Delaware

    Florida Georgia Hawaii

    Idaho

    Illinois

    Indiana

    Iowa

    Kansas

    Kentucky

    Louisiana

    Maine

    Maryland

    Massachusetts

    Michigan

    Minnesota

    Mississippi

    Missouri

    Montana

    Nebraska

    Nevada

    New Hampshire

    New Jersey

    New Mexico New York

    North Carolina

    North Dakota

    Ohio

    Oklahoma

    Oregon

    Pennsylvania

    Rhode Island

    South Carolina

    South Dakota

    Tennessee

    Texas

    Utah

    Vermont

    Virginia

    Washington

    West Virginia

    Wisconsin Wyoming

    50%

    55%

    60%

    65%

    70%

    75%

    -7% -6% -5% -4% -3% -2% -1% 0% 1% 2%

  • 9 2012 State Competitiveness – Rich Bryden Copyright 2012 Professor Michael E. Porter

    Texas

    $60,000

    $70,000

    $80,000

    $90,000

    $100,000

    $110,000

    $120,000

    $130,000

    $140,000

    -0.5% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5%

    Comparative State Labor Force Productivity Performance 2000-2010

    Real Growth in Gross Domestic Product per Labor Force Participant, 2000-2010

    Gro

    ss

    Do

    mes

    tic P

    rod

    uc

    t p

    er

    Lab

    or

    Fo

    rce

    Pa

    rtic

    ipa

    nt,

    2

    01

    0

    Highly productive

    and productivity

    rising versus U.S.

    High but

    declining

    versus U.S.

    Low and

    declining

    versus U.S.

    Low but rising

    versus U.S.

    U.S. GDP per Labor Force Participant

    Real Growth: 0.803%

    U.S. GDP per Labor Force

    Participant: $85,229

    Wisconsin

    Oklahoma

    Sources: BEA, BLS. Notes: GDP in real 2005 dollars. Growth rate is calculated as compound annual growth rate.

    Delaware

    Alaska

    Wyoming

    Connecticut

    New York

    North Dakota

    New Jersey Massachusetts

    California Louisiana Hawaii

    Maryland

    Oregon

    South Dakota Nebraska

    Virginia

    Washington Illinois Colorado

    Nevada

    Georgia

    Ohio Michigan Arizona

    South

    Carolina

    North Carolina Minnesota

    Pennsylvania Indiana Rhode Island

    New Mexico Iowa

    West Virginia

    Alabama

    Arkansas Idaho Mississippi

    Montana Vermont

    Maine

    Kentucky

    New Hampshire Utah Kansas

    Tennessee Florida Missouri

  • 10 2012 State Competitiveness – Rich Bryden Copyright 2012 Professor Michael E. Porter

    $60,000

    $70,000

    $80,000

    $90,000

    $100,000

    $110,000

    $120,000

    $130,000

    $140,000

    $150,000

    0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5%

    Comparative State Employee Productivity Performance 2000-2010

    Real Growth in Gross Domestic Product per Employed Worker, 2000-2010

    Gro

    ss

    Do

    mes

    tic P

    rod

    uct

    pe

    r E

    mp

    loye

    d W

    ork

    er,

    2

    01

    0

    Highly productive

    and productivity

    rising versus U.S.

    High but

    declining

    versus U.S.

    Low and

    declining

    versus U.S.

    Low but rising

    versus U.S.

    U.S. GDP per Employed Worker

    Real Growth: 1.42%

    U.S. GDP per Employed

    Worker: $94,315

    Wisconsin

    Oklahoma

    Sources: BEA, BLS. Notes: GDP in real 2005 dollars. Growth rate is calculated as compound annual growth rate.

    Delaware

    Alaska

    Connecticut

    New York

    Wyoming

    Montana Vermont

    Maine

    North Dakota

    Oregon

    California New Jersey Massachusetts

    Louisiana Hawaii

    Maryland Washington

    Texas

    Illinois Nevada

    Colorado

    Virginia

    North Carolina

    South Dakota

    Alabama West Virginia

    Mississippi Idaho

    Iowa

    Nebraska Indiana

    Rhode Island

    Ohio

    Georgia

    Arizona New Hampshire

    Missouri

    South Carolina Kentucky

    Michigan Utah Kansas

    Pennsylvania Minnesota

    New Mexico

    Tennessee Florida

    Arkansas

  • 11 2012 State Competitiveness – Rich Bryden Copyright 2012 Professor Michael E. Porter

    0

    5

    10

    15

    20

    -6% -4% -2% 0% 2% 4% 6%

    Comparative State Innovation Performance 2000 - 2010

    Growth Rate of Patents per 10,000 Workers, 2000 to 2010

    Pate

    nts

    per

    10,0

    00 W

    ork

    ers

    , 2010

    Source: USPTO utility patents, Bureau of Labor Statistics. Note: Growth rate calculated as compound annual growth rate (CAGR).

    U.S. average Growth

    Rate of Patenting:

    +2.25%

    Arkansas Louisiana

    Montana South Dakota West Virginia

    Alaska

    Idaho

    Pennsylvania

    Mississippi

    Washington (16.5, +10.6%)

    Oregon

    New Jersey

    Ohio

    Delaware

    Vermont

    California

    Massachusetts

    North Carolina

    North Dakota Wyoming

    Georgia

    Nebraska

    Maine

    Utah

    Michigan

    Minnesota

    Colorado

    New Hampshire Connecticut

    Wisconsin

    Rhode Island

    Kansas

    Nevada Iowa

    Texas

    Arizona

    New York

    Illinois

    Maryland

    Indiana New Mexico

    Florida

    Tennessee

    South Carolina Kentucky

    Alabama

    Oklahoma

    U.S. average Patents per

    10,000 Employees: 7.77

    High and improving

    innovation rate versus U.S.

    High and declining

    innovation

    Low and declining innovation

    Low and improving

    innovation

    = 2000 patents in 2010

    = 500 patents in 2010

    Hawaii

    Missouri

    Virginia

  • 12 Copyright 2011 © Professor Michael E. Porter 2011 – State Competitiveness – Rich Bryden

    Why?

    What Drives State Productivity?

    3. Policy

    Coordination

    among Multiple

    Levels of

    Geography/

    Government

    1. Quality of the

    Overall Business

    Environment

    2. Cluster

    Development

  • 13 Copyright 2011 © Professor Michael E. Porter 2011 – State Competitiveness – Rich Bryden

    Why?

    What Drives State Productivity?

    3. Policy

    Coordination

    among Multiple

    Levels of

    Geography/

    Government

    1. Quality of the

    Overall Business

    Environment

    2. Cluster

    Development

  • 14 Copyright 2011 © Professor Michael E. Porter 2011 – State Competitiveness – Rich Bryden

    Quality of the Overall Business Environment

    Context for Firm

    Strategy and Rivalry

    Related and Supporting Industries

    Factor (Input)

    Conditions

    Demand Conditions

    Sophisticated and demanding local

    needs and customers – e.g., Strict quality, safety, and

    environmental standards

    – Consumer protection laws

    – Government procurement of

    advanced technology

    – Early demand for products and

    services

    Rules and incentives that encourage

    local competition, investment and

    productivity – e.g., tax policy that encourages

    investment and R&D

    – Flexible labor policies

    – Intellectual property protection

    – Antitrust enforcement

    Access to high quality business

    inputs – Human resources

    – Capital access

    – Physical infrastructure

    – Administrative processes (e.g.,

    permitting, regulatory efficiency)

    – Scientific and technological

    infrastructure

    Local availability of suppliers and

    supporting industries

    • Many things matter for competitiveness

    • Economic development is the process of improving the business environment to enable companies to compete in increasingly sophisticated ways

  • 15 Copyright 2011 © Professor Michael E. Porter 2011 – State Competitiveness – Rich Bryden

    Improving the Business Environment

    Common Action Items

    1. Simplify and speed up regulation and permitting

    2. Reduce unnecessary costs of doing business

    3. Establish training programs that are aligned with the needs of the

    state’s businesses

    4. Focus infrastructure investments on the most leveraged areas for

    productivity and economic growth

    5. Design all policies to support emerging growth companies

    6. Protect and enhance the state’s higher education and research

    institutions

    7. Relentlessly improve the public education system, the essential

    foundation for productivity in the long run

  • 16 Copyright 2011 © Professor Michael E. Porter 2011 – State Competitiveness – Rich Bryden

    Why?

    What Drives State Productivity?

    3. Policy

    Coordination

    among Multiple

    Levels of

    Geography/

    Government

    1. Quality of the

    Overall Business

    Environment

    2. Cluster

    Development

  • 17 Copyright 2011 © Professor Michael E. Porter 2011 – State Competitiveness – Rich Bryden

    What is a Cluster?

    A geographically concentrated group of interconnected

    companies and associated institutions in a particular field

    Traded Clusters

    • Compete to serve national

    and international markets

    • Can locate anywhere

    • 30% of employment

    Local Clusters

    • Serve almost exclusively

    the local market

    • Not directly exposed to

    cross-regional competition

    • 70% of employment

  • 18 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    Research Organizations

    Biological

    Products

    Specialized Risk Capital VC Firms, Angel Networks

    Biopharma-

    ceutical

    Products

    Specialized Business

    Services Banking, Accounting, Legal

    Specialized Research

    Service Providers Laboratory, Clinical Testing

    Dental Instruments

    and Suppliers

    Surgical Instruments

    and Suppliers

    Diagnostic Substances

    Containers

    Medical Equipment

    Ophthalmic Goods

    Health and Beauty

    Products Teaching and Specialized Hospitals

    Educational Institutions Harvard, MIT, Tufts,

    Boston University, UMass

    Cluster Organizations MassMedic, MassBio, others

    Example: Massachusetts Life Sciences Cluster

    Analytical

    Instruments

    Cluster

  • 19 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    Equipment

    Suppliers

    (e.g., Oil Field

    Chemicals,

    Drilling Rigs,

    Drill Tools)

    Specialized

    Technology

    Services

    (e.g., Drilling

    Consultants,

    Reservoir Services,

    Laboratory

    Analysis)

    Subcontractors

    (e.g., Surveying,

    Mud Logging,

    Maintenance

    Services)

    Business

    Services

    (e.g., MIS

    Services,

    Technology

    Licenses,

    Risk Management)

    Specialized Institutions (e.g., Academic Institutions, Training Centers, Industry Associations)

    Oil

    Trans-

    portation

    Oil

    Trading

    Oil

    Refining

    Oil

    Distribution

    Oil

    Wholesale

    Marketing

    Oil

    Retail

    Marketing

    Gas

    Gathering

    Gas

    Processing

    Gas

    Trading

    Gas

    Trans-

    mission

    Gas

    Distribution

    Gas

    Marketing

    Example: Houston Oil and Gas Cluster

    Oil & Natural Gas

    Completion &

    Production

    Oil & Natural Gas

    Exploration &

    Development

    Upstream Downstream

    Oilfield Services/Engineering & Contracting Firms

  • 20 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    Strong Clusters Drive Regional Performace

    Source: Porter/Stern/Delgado (2010), Porter (2003)

    • Specialization in strong clusters

    • Breadth of industries within each

    cluster

    • Strength in related clusters

    • Presence of a region’s clusters in

    neighboring regions

    • Job growth

    • Higher wages

    • Higher patenting rates

    • Greater new business

    formation, growth and survival

    On average, cluster strength is much more important (78.1%) than cluster mix

    (21.9%) in driving regional performance in the U.S.

  • 21 Copyright 2011 © Professor Michael E. Porter 2011 – State Competitiveness – Rich Bryden

    Clusters and Economic Diversification

    Note: Clusters with overlapping borders or identical shading have at least 20% overlap (by number of industries) in both directions.

    Furniture Building

    Fixtures,

    Equipment &

    Services

    Fishing &

    Fishing

    Products

    Hospitality

    & Tourism Agricultural

    Products

    Transportation

    & Logistics

    Plastics

    Oil &

    Gas

    Chemical

    Products

    Biopharma-

    ceuticals

    Power

    Generation

    Aerospace

    Vehicles &

    Defense

    Lighting &

    Electrical

    Equipment

    Financial

    Services

    Publishing

    & Printing

    Entertainment

    Information

    Tech.

    Communi-

    cations

    Equipment

    Aerospace

    Engines

    Business

    Services

    Distribution

    Services

    Forest

    Products

    Heavy

    Construction

    Services

    Construction

    Materials

    Prefabricated

    Enclosures

    Heavy

    Machinery

    Sporting

    & Recreation

    Goods

    Automotive

    Production

    Technology Motor Driven

    Products

    Mining & Metal

    Manufacturing

    Jewelry &

    Precious

    Metals

    Textiles

    Footwear

    Processed

    Food

    Tobacco

    Medical

    Devices

    Analytical

    Instruments Education &

    Knowledge

    Creation

    Apparel

    Leather &

    Related

    Products

  • 22 Copyright 2011 © Professor Michael E. Porter 2011 – State Competitiveness – Rich Bryden

    The Evolution of Regional Economies San Diego

    U.S.

    Military

    Communications

    Equipment

    Sporting

    Equipment

    Analytical Instruments

    Power Generation

    Aerospace Vehicles

    and Defense

    Transportation

    and Logistics

    Information Technology

    1910 1930 1950 1990 1970

    Bioscience

    Research

    Centers

    Climate

    and

    Geography

    Hospitality and Tourism

    Medical Devices

    Biotech / Pharmaceuticals

    Education and

    Knowledge Creation

  • 23 2011 – State Competitiveness – Rich Bryden Copyright © 2011 Professor Michael E. Porter

    0.0%

    4.0%

    8.0%

    12.0%

    16.0%

    20.0%

    24.0%

    28.0%

    32.0%

    36.0%

    40.0%

    44.0%

    -4.0% -2.0% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

    Change in Texas share of National Employment, 1998 to 2009

    Texas n

    ati

    on

    al

    em

    plo

    ym

    en

    t sh

    are

    , 2009

    Employees 41,000 =

    Traded Cluster Composition of the Texas Economy

    Overall change in the Texas Share of US

    Traded Employment: 7.82%

    Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

    Texas Overall Share of US Traded

    Employment: 1.11%

    Added Jobs

    Lost Jobs

    Employment

    1998-2009

    Oil and Gas Products and Services

    Footwear

    Heavy Construction Services

    Jewelry and Precious Metals

    Production Technology

    Aerospace Vehicles and Defense

    Apparel

    Information

    Technology

  • 24 2011 – State Competitiveness – Rich Bryden Copyright © 2011 Professor Michael E. Porter

    2.0%

    3.0%

    4.0%

    5.0%

    6.0%

    7.0%

    8.0%

    9.0%

    10.0%

    11.0%

    12.0%

    13.0%

    -1.2% -0.8% -0.4% 0.0% 0.4% 0.8% 1.2% 1.6% 2.0%

    Change in Texas share of National Employment, 1998 to 2009

    Texas n

    ati

    on

    al

    em

    plo

    ym

    en

    t sh

    are

    , 2009

    Employees 38,000 =

    Traded Cluster Composition of the Texas Economy (continued)

    Overall change in the Texas Share of US

    Traded Employment: 7.82%

    Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

    Texas Overall Share of US Traded

    Employment: 1.11%

    Added Jobs

    Lost Jobs

    Employment

    1998-2009

    Analytical

    Instruments

    Tobacco

    Entertainment

    Prefabricated

    Enclosures

    Building Fixtures,

    Equipment, and

    Services

    Metal Manufacturing

    Power Generation

    and Transmissions

    Lighting and

    Electrical Equipment

    Leather and

    Related Products

    Distribution Services

    Construction Materials

    Motor Driven Products

    Financial

    Services

    Plastics

    Furniture

    Textiles

    Business

    Services

    Hospitality

    and Tourism

    Automotive

    Processed Food

    Chemical Products

    Publishing

    and Printing

    Education and

    Knowledge Creation

    Biopharmaceuticals

    Heavy Machinery

    Sporting, Recreational

    and Children’s Goods

    Agricultural Products

    Forest Products

    Communications

    Equipment

    Aerospace Engines

    Transportation and Logistics

    Fishing and Fishing Products

    Medical

    Devices

  • 25 2011 State Competitiveness – Rich Bryden Copyright © 2011 Professor Michael E. Porter

    Texas Job Creation in Traded Clusters 1998 to 2009

    Jo

    b C

    reati

    on

    , 1998 t

    o 2

    009

    -100,000

    -50,000

    0

    50,000

    100,000

    150,000

    200,000B

    usin

    ess S

    erv

    ice

    s

    Oil a

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    ipm

    en

    t a

    nd

    Se

    rvic

    es

    Te

    xtile

    s

    Mo

    tor

    Dri

    ve

    n P

    rod

    ucts

    Fu

    rnitu

    re

    Pre

    fab

    rica

    ted

    En

    clo

    su

    res

    He

    avy M

    ach

    ine

    ry

    Me

    tal M

    an

    ufa

    ctu

    rin

    g

    Au

    tom

    otive

    Fo

    rest P

    rod

    ucts

    Pu

    blish

    ing

    an

    d P

    rin

    tin

    g

    An

    aly

    tica

    l In

    str

    um

    en

    ts

    Pla

    stics

    Ch

    em

    ica

    l P

    rod

    ucts

    Info

    rma

    tio

    n T

    ech

    no

    log

    y

    Co

    mm

    un

    ica

    tio

    ns E

    qu

    ipm

    en

    t

    Ap

    pa

    rel

    Net traded job creation,

    1998 to 2009:

    +272,373

    Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. * Percent change in national benchmark times starting regional employment. Overall traded job creation in the state, if it matched national benchmarks, would be 40,599

    Indicates expected job creation

    given national cluster growth.*

  • 26 2011 – State Competitiveness – Rich Bryden Copyright © 2011 Professor Michael E. Porter

    $0 $25,000 $50,000 $75,000 $100,000 $125,000

    TobaccoHospitality and Tourism

    ApparelFootwear

    Fishing and Fishing ProductsFurniture

    Prefabricated EnclosuresConstruction Materials

    Sporting, Recreational and Children's GoodsAgricultural Products

    Leather and Related ProductsBuilding Fixtures, Equipment and Services

    TextilesProcessed Food

    AutomotiveLighting and Electrical Equipment

    Transportation and LogisticsMotor Driven Products

    Metal ManufacturingJewelry and Precious Metals

    Heavy MachineryPublishing and Printing

    EntertainmentForest Products

    Production TechnologyEducation and Knowledge Creation

    Heavy Construction ServicesBiopharmaceuticals

    Analytical InstrumentsPlastics

    Aerospace EnginesCommunications Equipment

    Medical DevicesDistribution Services

    Business ServicesChemical Products

    Aerospace Vehicles and DefenseInformation Technology

    Financial ServicesOil and Gas Products and Services

    Power Generation and Transmission

    Texas Wages in Traded Clusters vs. National Benchmarks

    Wages, 2009

    Texas average traded

    wage: $58,045

    Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

    U.S. average

    traded wage: $56,906

    l Indicates average

    national wage in

    the traded cluster

  • 27 2011 - State Competitiveness – Rich Bryden Copyright © 2011 Professor Michael E. Porter

    State

    State Traded Wage versus

    National Average

    Cluster Mix Effect

    Relative Cluster

    Wage Effect State

    State Traded Wage versus

    National Average

    Cluster Mix Effect

    Relative Cluster

    Wage Effect

    Connecticut +27,171 7,028 20,142 Oregon -10,359 -1,304 -9,056

    New York +24,102 3,628 20,474 Missouri -10,427 -1,425 -9,002

    Massachusetts +16,169 4,391 11,778 Alabama -10,934 -3,563 -7,371

    New Jersey +13,535 3,761 9,774 Florida -11,007 -1,559 -9,448

    California +9,573 349 9,224 Wisconsin -11,722 -3,516 -8,206

    Maryland +6,651 2,496 4,155 Nebraska -11,777 241 -12,018

    Washington +5,652 2,692 2,960 Utah -11,992 2,072 -14,064

    Virginia +5,319 1,617 3,702 Tennessee -12,172 -3,156 -9,016

    Illinois +2,658 16 2,642 Indiana -12,554 -4,840 -7,714

    Colorado +1,662 2,416 -754 Vermont -13,368 -1,572 -11,796

    Texas +352 2,494 -2,142 Oklahoma -13,572 497 -14,069

    Delaware +164 11,060 -10,896 Nevada -14,277 -2,365 -11,911

    Alaska -930 -2,417 1,487 North Dakota -14,394 1,004 -15,397

    Pennsylvania -3,970 -995 -2,975 South Carolina -15,276 -5,067 -10,209

    Louisiana -4,280 95 -4,375 Arkansas -15,378 -4,560 -10,818

    Georgia -5,322 -1,102 -4,220 Hawaii -16,043 -12,555 -3,487

    Minnesota -5,576 -425 -5,150 New Mexico -16,123 -288 -15,835

    New Hampshire -6,387 374 -6,761 Kentucky -16,215 -5,024 -11,191

    Arizona -7,021 1,149 -8,169 Maine -16,379 -968 -15,412

    Kansas -7,705 2,241 -9,946 Iowa -16,606 -2,721 -13,885

    Wyoming -8,057 1,040 -9,097 West Virginia -16,645 -3,894 -12,751

    Michigan -8,176 -2,544 -5,633 Idaho -18,671 -787 -17,884

    North Carolina -9,245 -4,330 -4,915 Mississippi -19,942 -5,291 -14,651

    Ohio -9,284 -2,495 -6,788 Montana -20,073 -2,259 -17,815

    Rhode Island -9,791 -2,290 -7,501 South Dakota -20,968 289 -21,257

    Productivity Depends on How a State Competes,

    Not What Industries It Competes In

    On average, cluster strength is much more important (78.1%) than cluster mix

    (21.9%) in driving regional performance in the U.S.

    Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. 2009 data.

  • 28 2011 – State Competitiveness – Rich Bryden Copyright © 2011 Professor Michael E. Porter

    Furniture Building

    Fixtures,

    Equipment &

    Services

    Fishing &

    Fishing

    Products

    Hospitality

    & Tourism Agricultural

    Products

    Transportation

    & Logistics

    Texas Cluster Portfolio, 2009

    Plastics

    Oil &

    Gas

    Chemical

    Products

    Biopharma-

    ceuticals

    Power

    Generation &

    Transmission

    Aerospace

    Vehicles &

    Defense

    Lighting &

    Electrical

    Equipment

    Financial

    Services

    Publishing

    & Printing

    Entertainment

    Information

    Tech.

    Communi

    cations

    Equipment

    Aerospace

    Engines

    Business

    Services

    Distribution

    Services

    Forest

    Products

    Heavy

    Construction

    Services

    Construction

    Materials

    Prefabricated

    Enclosures

    Heavy

    Machinery

    Sporting

    & Recreation

    Goods

    Automotive

    Production

    Technology Motor Driven

    Products

    Metal

    Manufacturing

    Apparel

    Leather &

    Related

    Products

    Jewelry &

    Precious

    Metals

    Textiles

    Footwear

    Processed

    Food

    Tobacco

    Medical

    Devices

    Analytical

    Instruments Education &

    Knowledge

    Creation

    LQ > 4

    LQ > 2

    LQ > 1.

    LQ, or Location Quotient, measures the state’s share in cluster employment relative to its overall share of U.S. employment.

    An LQ > 1 indicates an above average employment share in a cluster.

  • 29 2011 – State Competitiveness – Rich Bryden Copyright © 2011 Professor Michael E. Porter

    Texas Performance Scorecard

    • Processed Food (5)

    • Metal Manufacturing (8)

    • Forest Products (1)

    • Automotive (10)

    • Production Technology (6)

    Prosperity GDP per Capita, 2000-2010

    Innovation Patents per Employee, 2000-2010

    Cluster Strength Employment in Strong Clusters, 1998-2009

    Leading Clusters by employment size, 2009

    (national rank)

    Start Position

    Trend

    32

    14

    1-10

    21-30

    31-40

    11-20 41-50

    State Rank

    Current Position

    17

    38

    16

    43

    32

    23

    17

    14 14

    15

    Wages Average Private Wage, 1998-2009

    -2

    +0

    -1

    +5

    New Business Formation Traded Cluster Establishment Growth,

    1998-2000 and 2007-2009

    4 2 24 +22

    Labor Mobilization Proportion of Working Age Population

    in the Workforce, 2000-2010

    23 23 27 +4

    Job Creation Private Employment Growth,

    1998-2000 and 2007-2009

    11 4 11 +7

    Labor Productivity GDP per Workforce Participant, 2000-2010 31 11 10 -1

  • 30 Copyright 2011 © Professor Michael E. Porter 2011 – State Competitiveness – Rich Bryden

    Cluster Development

    Common Action Items

    Source: Porter/Stern/Delgado (2010), Porter (2003)

    1. Build on the state’s existing and emerging clusters rather than chase

    “hot” fields

    2. Pursue economic diversification within clusters and across related

    clusters

    3. Create a private sector-led cluster upgrading program with matching

    support for participating private sector cluster organizations

    • Government should listen and remove obstacles to cluster

    improvement

    4. Align other state economic policies and programs with clusters

  • 31 Copyright 2011 © Professor Michael E. Porter 2011 – State Competitiveness – Rich Bryden

    Aligning Economic Policy and Clusters

    Specialized Physical

    Infrastructure

    Natural Resource

    Protection

    Environmental Improvement

    Science and Technology

    Investments

    (e.g., centers, university

    departments)

    Education and Workforce Training Business Attraction

    Export Promotion

    • Clusters provide a framework for organizing the implementation of many

    public policies and public investments to achieve greater effectiveness

    Standard Setting / Certification

    Organizations

    Clusters

  • 32 Copyright 2011 © Professor Michael E. Porter 2011 – State Competitiveness – Rich Bryden

    Why?

    What Drives State Productivity?

    3. Policy

    Coordination

    among Multiple

    Levels of

    Geography/

    Government

    1. Quality of the

    Overall Business

    Environment

    2. Cluster

    Development

  • 33 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    Geographic and Governmental Influences on Productivity

    State

    Metropolitan Areas

    Neighboring State

    Nation

    Rural Regions

    Neighboring State

    Metropolitan Areas Metropolitan Areas

    Rural Regions Rural Regions

  • 34 Copyright © 2011 Professor Michael E. Porter 2011 State and City Competitiveness – Rich Bryden

    Defining the Appropriate Economic Regions

    Source: Data from Bureau of Economic Analysis 2010. Prof. Michael E. Porter, Cluster Mapping Project, Harvard Business School; Richard Bryden, Project Director.

    The economies of states are often an aggregation of distinct

    economic areas with differing circumstances

    Amarillo

    Economic Area

    Lubbock

    Economic Area

    OK

    KS

    Abilene

    Economic Area

    Wichita Falls

    Economic Area

    El Paso

    Economic Area

    Midland

    Economic Area San Angelo

    Economic Area

    San Antonio

    Economic Area

    Killeen

    Economic Area

    Austin

    Economic Area

    Corpus Christi

    Economic Area

    McAllen

    Economic Area

    Beaumont

    Economic Area

    Dallas

    Economic Area

    Texarkana

    Economic Area

    Oklahoma City

    Economic Area

    AR

    LA TX

    NM

  • 35 Copyright © 2011 Professor Michael E. Porter 2011 State and City Competitiveness – Rich Bryden

    Texas Metropolitan Areas

    San Antonio MSA

    Wichita Falls

    MSA

    Amarillo MSA

    Houston MSA

    Beaumont MSA

    Brownsville MSA

    College Station MSA

    Corpus Christi MSA

    Dallas MSA

    El Paso MSA

    Austin MSA

    Laredo MSA

    Longview MSA

    Tyler MSA

    Lubbock MSA

    McAllen MSA

    Midland MSA

    Odessa MSA

    San Angelo MSA

    Killeen MSA

    Waco MSA

    Sherman MSA

    Texarkana MSA

    Victoria MSA

    Abilene MSA

  • 36 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    $20,000

    $25,000

    $30,000

    $35,000

    $40,000

    $45,000

    $50,000

    $55,000

    1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0%

    Wage Performance in Texas Metropolitan Areas

    Growth Rate of Private Wages, 1998-2009

    Ave

    rag

    e P

    riva

    te W

    ag

    e,

    20

    09

    *Texas portion only

    Source: Census CBP, authors’ analysis. Note: “Bubble” size in chart is proportional to employment in 2009.

    U.S. Average

    Private Wage: $42,403

    U.S. Growth Rate

    of Wages: 3.01%

    Texas Growth Rate

    of Wages: 3.07%

    Texas Average

    Private Wage: $42,201

    San Antonio MSA

    Waco MSA

    Rest of State

    Wichita Falls MSA

    Victoria MSA Tyler MSA

    Sherman MSA

    Texarkana MSA* San Angelo MSA

    Odessa MSA

    Midland MSA

    McAllen MSA

    Lubbock MSA

    Laredo MSA

    Longview MSA

    Houston MSA

    Killeen MSA

    El Paso MSA

    Dallas MSA

    College Station MSA

    Corpus Christi MSA

    Beaumont MSA

    Brownsville MSA

    Amarillo MSA

    Austin MSA

    Abilene MSA

  • 37 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    $20,000

    $25,000

    $30,000

    $35,000

    $40,000

    $45,000

    $50,000

    $55,000

    -0.5% 0.5% 1.5% 2.5% 3.5% 4.5%

    Employment Performance in Texas Metropolitan Areas

    Growth Rate of Private Employment, 1998-2009

    Ave

    rag

    e P

    riva

    te W

    ag

    e, 2

    00

    9

    *Texas portion only

    Source: Census CBP, authors’ analysis. Note: “Bubble” size in chart is proportional to employment in 2009.

    U.S. Average

    Private Wage: $42,403

    U.S. Growth Rate

    of Employment: 0.52%

    Texas Growth Rate

    of Employment: 1.51%

    Texas Average

    Private Wage: $42,201

    Houston MSA

    Waco MSA

    Rest of State

    Wichita

    Falls MSA

    Tyler MSA Victoria MSA

    Sherman MSA

    Texarkana MSA*

    San Antonio MSA

    San Angelo

    MSA

    Odessa MSA

    Midland MSA

    Lubbock MSA

    McAllen MSA Laredo MSA

    Longview MSA

    Killeen MSA

    El Paso MSA

    Dallas MSA

    College Station MSA

    Corpus Christi MSA

    Beaumont MSA

    Brownsville MSA

    Amarillo MSA

    Austin MSA

    Abilene MSA

  • 38 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    Geographic and Governmental Influences on Productivity

    State

    Metropolitan Areas

    Neighboring State

    Nation

    Rural Regions

    Neighboring State

    Metropolitan Areas Metropolitan Areas

    Rural Regions Rural Regions

    1. Influence and access

    federal policies and

    programs

    4. Integrate policies and

    infrastructure planning

    with neighbors

    2. Work with each metro

    area to develop a

    prioritized strategic

    agenda

    3. Connect rural regions

    with proximate urban

    areas

  • 39 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    Agenda

    1. How is your state doing?

    2. Why?

    3. Where to go from here?

    State Performance Scorecard

    Explaining your state’s performance, strengths, and weaknesses Action Steps

  • 40 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    Agenda

    1. How is your state doing?

    2. Why?

    3. Where to go from here?

    State Performance Scorecard

    Explaining your state’s performance, strengths, and weaknesses Action Steps

    Biggest Action Item of All

  • 41 Copyright 2011 © Professor Michael E. Porter 2011 – State Competitiveness – Rich Bryden

    Define the Value Proposition

    Create an Economic Strategy

    Develop Unique Strengths Achieve and Maintain

    Parity with Peers

    • What elements of the business

    environment can be unique strengths

    relative to peers/neighbors?

    • What existing and emerging clusters

    represent local strengths?

    • What weaknesses must be addressed to

    remove key constraints and achieve

    parity with peer locations?

    • What is the distinctive competitive position of the state or

    region given its location, legacy, existing strengths, and

    potential strengths? – What unique value as a business location?

    – For what types of activities and clusters?

    • Economic strategy requires setting priorities and moving beyond long lists of

    separate recommendations.

  • 42 Copyright 2011 © Professor Michael E. Porter 2011 State Competitiveness – Rich Bryden

    How Should States Compete for Investment?

    Tactical

    (Zero Sum

    Competition)

    Strategic

    (Positive Sum

    Competition)

    • Focus on attracting new investments

    • Compete for every plant

    • Offer generalized tax breaks

    • Provide subsidies to lower / offset

    business costs

    • Every city and sub-region for itself

    • Government drives investment

    attraction

    • Also support greater local investment

    by existing companies

    • Reinforce areas of specialization

    and emerging cluster strength

    • Provide state support for training,

    infrastructure, and institutions with

    enduring benefits

    • Improve the efficiency of doing

    business

    • Harness efficiencies and

    coordination across jurisdictions,

    especially with neighbors

    • Government and the private sector

    collaborate to build cluster strength

  • 43 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    Harnessing the New Process of Economic Development

    Old Model

    • Government drives economic

    development through policy

    decisions and incentives

    New Model

    • Economic development is a

    collaborative process involving

    government at multiple levels,

    companies, teaching and research

    institutions, and private sector

    organizations

    Competitiveness is the result of both top-down and bottom-up processes

    in which many companies and institutions take responsibility

  • 44 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    Example: Organizing for Economic Development

    South Carolina Council

    on Competitiveness

    Research /

    Investment

    Executive

    Committee

    Measuring

    Progress

    Chaired by a business leader and reporting

    to the governor

    Convenes working groups, provides

    direction and strength, holds working groups

    accountable

    Task Forces

    Education /

    Workforce

    Coordinating

    Staff

    Cluster Committees

    Start-ups /

    Local Firms

    Cluster

    Activation

    Distressed /

    Disadvan.

    Areas

    Hydrogen /

    Fuel Cells

    Travel and

    Tourism

    Apparel

    Agriculture

    Automotive

    Textiles

    Effective economic policy also requires coordination within government

  • 45 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    Summary

    • The goal of economic strategy is to enhance productivity. This is the only

    way to create jobs, high income, and wealth in the long run

    • Improving productivity and innovation must be the guiding principles for

    every state policy choice

    • Improving productivity does not require new public resources, but using

    existing resources better

    • Improving productivity demands that governors mobilize the private

    sector, not rely on government alone

    • Economic strategy is non-partisan and about getting results

  • 46 Copyright 2011 © Professor Michael E. Porter

    2011 State Competitiveness – Rich Bryden

    Next Steps

    1. Reach out to your team

    2. Reach out to the business community

    3. Take advantage of Harvard Business School data and tools to support

    this effort. Go to www.isc.hbs.edu.

    The prosperity of the U.S. economy will depend more on the success of

    states in improving competitiveness than what happens in Washington

    http://www.isc.hbs.edu/