Texan In Okie Land
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Transcript of Texan In Okie Land
MARY ELL
EN KNEW
TSON
A V
I RT
UA
L BU
SI N
ES
S C
AR
D
OBJECTIVE
Create a personal website serving the following functions
• Business card
• Resume
• Portfolio
• Blog (?)
LAYOUT (BY TAB NAME)
Home — will function as a business card
Two lines of bio
Photo
Will link to my Twitter, Instagram, LinkedIn and Facebook
Possibly email and cell
Experience — Essentially a resume tab
Lists companies and title chronologically with short description of responsibilities at each
Education info
Work Samples
LAYOUT (BY TAB NAME)
Blog Tab (?)
I write about life updates, experiences graduating and beginning my new job, maybe some short stories
Will intersperse photos with posts
Perspective is someone starting over in Oklahoma City, a small city that is now quickly growing.
A way to continue writing, show that I have a personality and to keep in touch with friends from OKC
Needs a cute name. Ideas (I don’t like them):
Beyond The 40 Acres
Texan In Okie Land
TEXAN IN OKIE LAND
TEXAN IN OKIE LAND
TEXAN IN OKIE LAND
TEXAN IN OKIE LAND
TEXAN IN OKIE LAND
MARKETING – FACEBOOK
Chosen to reach my personal social network – people who are most likely to care about reading about my life.
Nearly all of my closest friends and family are already on Facebook, and have use their profiles in order to keep up with friends
MARKETING – TWITTER
Chosen to reach my wider network. Some of my Twitter followers are people I’ve only ever emailed for work, or they are organizations and businesses I have some relationship to. Others are friends, and may be reached by Twitter and Facebook.
GOOGLE ANALYTICS – THE BASICS
Unique visits: 174
Page view per visitor: 1.99
Average visit duration: 3:24
GOOGLE ANALYTICS: MARKETING RESULTSOut of 174 visits, 133 came from social media
23 visits were direct and 18 were an organic search
After a Facebook post, activity spikes significantly
GOOGLE ANALYTICS: COMPARING CHANNELS
It appears my Facebook campaign was far more successful than my Twitter campaign. Most likely because I have 113 Twitter followers #unpopular