Metrics for Startups - Tetuan Valley Startup School Fall Session, 2013
Tetuan Valley Startup School IV - Spring 2011 - Week 1
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Transcript of Tetuan Valley Startup School IV - Spring 2011 - Week 1
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StartupSchoolSpring2011
TetuanValley,April2011
Week1
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Patrocinado por Centros par/cipantes
Con la colaboración de
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April 7th May 13th
Demo DayTVSS Spring 2011
w1 April The Way of the Startup
w2 April
w3 April
w4 April
w5 May
w6 May
Evangelizing & Selling
Projections
Planning & Budgeting
Pitch your startup
Funding & Managing
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19h00-20h00 Class topic
20h00-21h00 Demos teams 1-5
21h30-22h30 Demos teams 5-10
21h00-21h30 Guest speaker
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INTRODUCTION“The hardest thing about getting started is getting started”.
Guy Kawasaki
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ENTREPRENEUR“My son is now an ‘entrepreneur’. That’s what you’re called when
you don’t have a job”Ted Turner
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START-UPS“The difference between a vision and a hallucination is that
other people can see the vision”.Marc Andreessen
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INNOVATION“The key to success for everything in business, science and
technology is never to follow the others”.Masaru Ibuka
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The ultimate A-Team
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THINKBIG
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THE WORLD IS FLAT“Nowadays, anyone who cannot speak English and is incapable
of using the Internet is regarded as backward”.Al-Waleed bin Talal
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FAIL, Just Do It“I didn't fail the test, I just found 100 ways to do it wrong”.
Benjamin Franklin
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The Lean Startup
Lean manufacturing - Toyota Way
Lean startup = lean manuf. + customer dev.
Revenues from day 1
Customers and features unknown
Low burn, not cheap
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“Startups that succeed are those that manage
to iterate enough times before running out of
resources”
- Eric Ries
The Lean Startup
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Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
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Lean Startup Canvas
Do we have a problem worth solving?Customer Discovery
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Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
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Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
MVP
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Lean Startup Canvas
Do people want my solution?Customer Validation
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Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
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Lean Startup Canvas
How do I accelerate growth?
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Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
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Lean Startup Loop
Build / Measure / Learn
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