TETRA PAK NEWS

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TETRA PAK NEWS Spring 2009

Transcript of TETRA PAK NEWS

TETRA PAK NEWSSpring 2009

INTRODUCTION

THE THREE ‘I’S’; INNOVATION, INNOVATION, INNOVATIONFirstly, welcome to the Summer edition of Tetra Pak News. This is the first issue since I became Managing Director of Tetra Pak UK and Ireland, and it’s not just our company that is looking different. The world in which we’re all operating is changing rapidly. In my eyes there’s only one answer. Change faster.

I’ve always believed innovation is the key to success. This is not just about innovation, but cost driven innovation. Innovation is the commercialisation of creativity, and commercialisation ultimately means increased sales, either through market share or lower costs. We strive for innovation without compromising cost efficiency and this is critical to our customers, particularly in today’s environment.

I’m extremely excited to be joining the UK and Irish business at this time, which may be surprising for the faint-hearted. Without doubt, the economic climate is challenging, but it is in these times that good companies show their greatness, and we are pushed harder than ever to differentiate ourselves through cost driven innovation. We were a company founded on disrupting the established packaging order, and it’s something we’re continuing to do today.

Just look at the success of our FSC certified Tetra Recart cartons, which now pack the Sainsbury’s SO organic pulse range. Or look at the way we’re changing the way we communicate with customers, stakeholders and consumers, by enhancing our hugely popular website, offering the opportunity for you to comment on all the items you read in here. Or the way we’ve seized the opportunity to continue to push our sustainability mission; by offering customers further pack weight savings on a few of our already light-weight Tetra Rex variants.

Constant cost driven innovation is what maintains our position as leaders in industry, makes us an agenda-setting business, keeps adding value to customers, and builds ever further on consumers’ affection for our packages. I’m thrilled to be joining at such a pivotal moment, as we use the current climate as a spur to further shared success.

Change is the new status quo.

Thomas Kormendi Managing Director Tetra Pak UK and Ireland

I hope to meet many of you in coming months, but I’d like to take this opportunity to

introduce myself properly. Originally hailing from Denmark, I’ve been with Tetra Pak

since 1991, when I joined from Proctor & Gamble. I became Vice President of Tetra Laval

Food in 1993, followed by General Manager of Tetra Pak Bulgaria in 1995. 1998 saw me

become Managing Director, Tetra Pak Hungary, followed by the same role with the

Turkish business in 2003. Since early 2006 I’ve been Vice President Cluster North Europe

for Tetra Pak, a role I continue, as I take up my new responsibilities in the UK and Ireland.

01

NEWS

Each 180ml carton of Happy Monkey smoothie contains the equivalent of one portion of fruit, but without the fruity bits – just the way kids like them! Available in strawberry & banana and orange & mango flavours, the range also contains no added sugar, no sweeteners and no preservatives.

What’s more, the brand has remained true to the ethics of owners Greg Boyle and Wayne Hitchman, who run it alongside Good Natured, the juice company they founded in 2007. Like Good Natured, the Happy Monkey smoothies carry the Rainforest Alliance Certified seal – showing the company’s commitment to protecting ecosystems and the people and wildlife that depend on them.

The Rainforest Alliance works hand-in-hand with land owners and businesses in the agricultural, forestry and tourism sectors to make sure their practices are environmentally and socially responsible. Rainforest Alliance Certified farms meet a comprehensive set of standards, including worker protection, access to medical care, education for farm workers and their families, ecosystem conservation, agrochemical reduction and wildlife protection.

Available in handy 180ml Tetra Wedge Aseptic cartons, the Happy Monkey range ticks a number of nutritional and ethical boxes, and is set to become a lunchbox staple for years to come.

The children’s market can be one of the toughest to crack. However, thanks to their funky ‘just for kids’ branding and parent-pleasing nutritional values, Happy Monkey have succeeded with their range of kids smoothies.

Following the successful launch of their chopped tomatoes in the first FSC certified Tetra Recart carton in 2007, Sainsbury’s have now chosen the lightweight and space efficient packaging for their SO Organic pulses.

The SO Organic range of red kidney beans, chickpeas, butter beans, green lentils, cannellini beans, haricot beans, black beans and soya beans in 390g Tetra Recart cartons carry the

certification of the Forest Stewardship Coucil (FSC), assuring consumers that the material comes from responsibly managed forests and controlled sources.

Packed full of dietary fibre, pulses are an important part of a healthy, balanced diet. They help promote good digestive health, and keep us feeling full for longer.

The launch marks the next phase in Tetra Pak’s roll-out of FSC certified cartons. Since the launch of the very first FSC certified Tetra Recart carton in the UK in 2007, Tetra Pak has expanded FSC certified pack sales to Italy, Denmark, Brazil and the US, and was recently recognised by the FSC for selling over 100 million certified packages to date.

Contents

News 01/02/03

Innovation 04/05

Processing 06

Packaging 07

Development & Engineering 08

Online Comms 09

Sustainability Advisory Panel 10

Happy Monkey for happy kids

SO much greenerSainsbury’s SO Organic range of pulses now comes with the Forest Stewardship Council’s stamp of approval.

NEWS

innocent takes a load off DELAMERE DAIRY EXPANDS POPULAR GOATS’ MILK RANGE

Innovative Cheshire-based Delamere Dairy is extending its popular range of UHT goats’ milk with the launch of long-life semi-skimmed goats’ milk to join the company’s whole UHT milk.

With its army of eco-conscious customers in mind, innocent has reduced the weight of its popular juices and smoothies.

Innovation is the name of the game at Fruit Towers. Whilst old favourites like

‘mangoes & passionfruit’ remain popular, the team are always coming up with new recipes to tickle the tastebuds – the new, banana free,

‘kiwis, apples & limes’ smoothie being the latest addition to the family.

However, innovation doesn’t stop at experimenting with new recipes. With the environment a key priority, innocent recently reduced the weight of its 1 litre Tetra Rex cartons by 8%.

“innocent has always tried to do business in a more enlightened way – trying to make any impact we have on the environment and society positive, or at least moving it from negative to neutral. We are far from perfect but are working hard to get better. Reducing the weight of our cartons is just one of the steps we are taking to try and become a truly sustainable business” said Tom Berry, Sustainability Manager at innocent.

Although goats’ milk only accounts for 1% of the total UK milk market in value terms, sales are steadily growing as consumers become more aware of allergies and intolerances to cows’ milk and see goats’ milk as a suitable alternative. There is also growing consumer awareness of the health benefits that goats’ milk has to offer. Goats’ milk is high in vitamins and minerals, and a good source of calcium, and because it is easier to digest than cows’ milk, it is often recommended for children, the elderly and those recovering from illness.

“Sales of Delamere Dairy’s UHT whole milk grew 34% in value terms in 2008 compared with 2007” comments Ed Salt, Delamere Dairy’s Commercial Director, “which demonstrates that the category is ready for the addition of the semi-skimmed variety.”

The choice of the traditional Tetra Brik package for the range shows Delamere’s plans to familiarise consumers with goats’ milk as they grow the brand. Anders Olsson,

Marketing Director at Tetra Pak UK, said “This is another example of how the carton package has been chosen for an innovative product launch because the Tetra Brik Aseptic package has long been synonymous with premium and quality. The fully brandable surface of the carton package also supplies a large space to communicate the vast health benefits of goats’ milk.”

All of the UK’s major multiple retailers stock Delamere Dairy’s UHT whole goats’ milk, which is packaged in 1 litre Tetra Brik Aseptic and 1 litre Tetra Rex cartons. The long-life version is also a great option for smaller retailers who don’t currently stock any form of goats’ milk. Packed with a six month shelf life, it gives new stockists the chance to promote the new line, without the worry of product wastage.

As well as conquering the UK market, Delamere Dairy also has its sights set further afield, so watch this space…

NEWS

03

Ireland says ‘Yes!’ to cartons Magic Potions conjure up success for Little Bird

Consumer tastes move fast, and we’re constantly pushing forward to make sure our packaging is as relevant to daily life as milk is to breakfast cereal, or juice is to the daily routine.

That’s why in 2007 we conducted a campaign across Ireland, calling people to recycle their cartons. It was extremely successful with nearly 10% more people telling us they recycled their cartons than two years earlier.

But we didn’t rest on our recycling laurels. 2008 gave us the opportunity to expand our focus and tell people about the wider environmental story of cartons; that ‘Renewability Matters!’

This showed how a simple act like choosing beverage cartons can be a wise choice.

So, does packaging made from renewable materials matter to consumers? Well according to consumers in Ireland, the answer is a resounding ‘yes’!

Our intensive two month campaign was supported with an array of materials and activities. These ranged from adverts in national newspapers and magazines, to cartons fully branded up with the campaign messaging, to a specialised campaign website, all designed to engage the media and consumers alike.

‘Renewability Matters!’ demonstrated it really did matter. Not only did we see an increase in the number of people, saying that cartons were more environmentally friendly than plastic (with over 80% of people agreeing) but more people (94% of respondents) stated it was important their milk and juice packaging came from renewable materials.

For more information, please visit www.tetrapaksustainability.ie

Little Bird’s new range of Magic Fruit Potions got off to a flying start in 2008, and with their funky branding and kids-focused marketing strategy, they look set for success in 2009.

Founder Catherine Walker came up with the idea of an all- natural range of children’s drinks free from artificial additives when her own son suffered a serious infection at birth. She began researching and preparing all-natural foods and drinks for her son to aid his recovery, and trained to become a qualified nutritional therapist.

Having developed recipes for the product, Catherine decided upon the Tetra Wedge Aseptic for her packaging. Its handy shape and lightweight feel makes it perfect for kids’ lunchboxes, picnics and journeys, whilst the fully brandable surface provides ample space for the range’s fun branding.

“I realise that we’re bucking the trend with Magic Fruit Potions, but I think that’s because the healthy living message is finally getting through and parents are not prepared to compromise when it comes to the health of their kids” said Walker.

INNOVATION

INNOVATION; RIGHT HERE, RIGHT NOW?History teaches us that creativity and innovation thrive in turbulent times, and the packaging industry is certainly no exception. Now a cornerstone of the packaging industry and a ‘design icon’ in its own right (according to a 2008 exhibition by Harrods), it was in the wake of the second world war that popularity of the Tetra Classic carton soared, as consumers wanted milk which could be easily transported and stored for longer.

Fifty years on, and we’re facing a new set of challenges. Although the packaging industry undoubtedly faces some difficult times ahead, one thing is for sure – innovation will once again thrive.

With increased competitive pressures, manufacturers need to look at ways of making their products stand out on the shelf. With environmental concerns and cost cutting both high on the consumer agenda, packaging will play a crucial role in adding value and gaining a competitive advantage.

One of the big knock-on effects of the ‘credit crunch’ is, as shoppers tighten their purse strings, they tend to spend more time in store, comparing brands and making sure that they get the best value for money. This behaviour

change has consolidated the importance of on-pack branding.

Now, more than ever, manufacturers need to make their products as eye-catching as possible. On-pack promotions, give-aways and limited edition seasonal packaging can all help here. In November, for example, to drive sales of Robert Wiseman Dairies’ 500ml and 1 litre variants of whole and semi-skimmed milk, they launched a competition in schools in the North West. This gave children the chance to design Guy Fawkes carton art for a themed bonfire night edition of the milk. The four winners were rewarded by having their designs made up into limited edition cartons that went on sale nationwide.

Over the Christmas period, Delamere Dairy also launched a limited edition range of packaging for their 1 litre whole and semi-skimmed goats’ milk. Special packs carried the logo of Delamere’s resident goat, ‘Jack in a blanket’, advertising Delamere’s pledge to donate 1p from every carton sold to the ‘Kids for Kids’ Christmas Blanket Appeal.

Many manufacturers are also looking to get more ‘bang for their buck’

from their packaging – using the space available on-pack for advertising, marketing and brand building. innocent is a particularly good example here – their packaging carries the same light-hearted tone that is so crucial to their website and external communications, and they also use the space on their 1 litre Tetra Rex and 200ml Tetra Wedge Aseptic cartons to the full; promoting the health and value benefits of smoothies. Milk Link are also making the most of the 360 degree brandable surface of their 1 litre Moo branded cartons. They are advertising other products in their range on the pack itself!

Despite the credit crunch, green concerns are still ranking highly on the consumer agenda – the only difference being that consumers are now starting to expect strong environmental credentials as standard, and are less prepared to pay more for them. As a result, consumers and retailers are rapidly becoming much more open-minded about new and alternative forms of packaging – translating to more choice on the shelves.

05

INNOVATION

Last year’s launch of Sainsbury’s premium chopped tomatoes in Tetra Recart which carries the certification of the Forest Stewardship Council (FSC) to assure consumers that the renewable packaging material – wood – comes from responsibly managed forests and controlled sources, is a prime example of packaging diversification. The popularity with consumers is further evidenced by more launches like Napolina and Sainsbury’s pulses in Tetra Recart. The launch of a number of popular wine brands, including French Connection and Banrock Station, in light-weight Tetra Pak cartons is another good example of the move of ‘traditional’ materials into new markets. In addition,Tesco also launched wine in 1 litre Tetra Prisma Aseptic cartons under their own brand at the end of 2008.

So, with the economy and the environment spearheading innovations in the packaging sector, I think greater diversification is a fore-gone conclusion. The preference for lower cost products and strong environmental credentials will allow various forms of packaging to move into new categories – resulting in a broader spectrum of choice for the consumer.

Anders OlssonMarketing Director Tetra Pak UK

PROCESSING

TETRA LACTENSO FERMENTEDTetra Lactenso Fermented is a new concept in the production of yoghurt and other fermented dairy products from Tetra Pak Processing Systems.

Rather than merely develop a new unit for the processing line, the engineers at Tetra Pak’s headquarter in Sweden have looked at the entire production solution and the range of functionality needed to produce yoghurt.

Based on validated performance guarantees on units included together with a vast knowledge on yoghurt processing Tetra Pak is prepared to offer performance guarantees for complete line solutions.

Tetra Pak can also provide a carbon footprint for new installations, enabling clients to control and improve their environmental performance.

Dan Bjorklund, Manager Fermented Solutions at Tetra Pak Processing Systems said:

“We can make these claims not just on the basis of our research and testing programme but also because of our practical experience that comes with delivering more than 200 yoghurt production solutions.”

“In order to achieve first class yoghurt production solutions you need to know the nature of yoghurt. At Tetra Pak our experienced food technologists work side by side with engineers and automation specialists, as well as with dairy customers worldwide. By sharing details on yoghurt cultures and milk microbiology these experts help dairies around the globe to improve their line layout and product quality.”

A key element in the production solutions is the Tetra Therm Lacta, a platform based unit for pasteurisation of a range of liquid dairy products. This flexible unit includes process functions as dearation, homogenisation and holding cell.

In the Tetra Therm Lacta a new energy hibernation function allows an 85% decrease by reducing power, steam and water consumption during hot water circulation, giving an overall energy reduction of up to 12%.

Production planning and recipe configuration with Tetra PlantMaster automation solution provides a complete overview of the process and control of every single step of the production.

Keith Goodby, Category Manager Dairy said:

“Tetra Lactenso Fermented has the flexibility to optimise production of a wide range of yoghurt including drinking yoghurt, set yoghurt and fermented long-life products. We understand the customers need for consistent product quality at a competitive operating cost and we are confident the new concept will deliver every time.”

PACKAGING

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Citius, altius, fortiusSwifter, higher, stronger.

The Olympic motto, as coined by Pierre de Coubertin in 1894, made its first appearance at the 1924 Paris games. Often taken to describe the aims of athletic performance, the phrase is equally applicable to the aims of packaging. Food has to be moved as quickly as possible, through extremes of conditions, with as little damage as feasible. Just as athletes have continually pushed the boundaries of what seemed capable since the beginning of the modern games, we have seen the world of packaging achieve things never imagined possible back in the early 1900s.

SwifterIn 1952, Ruben Rausing wanted to ‘protect what’s good’ by making food safe and available everywhere. That meant enabling food to travel further and quicker, whilst enabling better supply and distribution chains. At a

basic level, this required not only making packages that protected the goodness of the contents within, but which were as space and cost-efficient as possible. The Tetra Classic was an incredibly innovative start, but the tetrahedron shape was just the beginning. The carton saw a huge step forward with the Tetra Brik; seen by many as the equivalent of breaking the four-minute mile for packaging. It was built just like a brick: to be part of a packaging wall, with no gaps. No wasted space, in transit or on the shelf, meaning more could be done with less; reaching more people, more swiftly and more efficiently.

HigherPackaging, like sport, is not just about the big moments: the sub-10 second 100 metres; the Michael Johnsons; the Daley Thompsons. It is about constant improvement and steps along the longer journey to excellence. For example, Tetra Pak cartons have always been exceptionally light. But champions don’t stand still. They push for every extra inch. That’s why we’ve been increasing the speed of our machines over time to regularly improve. This culminated in 2008, with the formal introduction of A3 Flex Speed. This took us beyond the traditional pack production figures in the 1970’s of only 3,600 packs per hour, to a whopping 24,000 packs per hour. This is over 6.5 times faster than original models!

That’s not to overlook those breakthrough moments however. When something changes the way we look at the boundaries of the possible. The introduction of Recap closings to Tetra Brik Aseptic cartons in 1993 was one such moment, and the subsequent introduction of SpinCap in 1998 another. No more scissors, just fully re-closable and re-sealable caps and closures. A bit like the days before elite athletes wore lycra, it’s now hard to imagine things without them.

StrongerBeing swifter and going higher in functionality is vital, but without getting stronger, it wouldn’t give consumers everything they need. It was the combination of functional shape and incredible strength of the original Tetra Brik carton that revolutionised the packaging race. With the introduction of Tetra Recart packages, the first fully retortable, carton based packaging system, we demonstrated the strength to re-shape not just the beverage category, but other categories too.

Being stronger is about developing new areas of your performance. The introduction of Tetra Wide in 2006, enabled us to reduce the weight of the inner liner, whilst still making the barrier stronger, globally saving 50,000 tonnes of polymer.

But being stronger is also about never being satisfied with your best points. We have always been famous for our focus on sustainability, and in recent years this has been key, as we’ve tackled the UK’s recycling landscape. But being made mainly from renewable resource – wood – wasn’t enough for us. We wanted to ensure we pushed the boundaries of our

sustainability credentials even further; beginning with the roll-out FSC-certified paperboard across Tetra Recart and beyond.

ChampionsSwifter, higher, stronger are great principles to fuel our daily ambition for packaging perfection. We’ve been performing at the highest level for over 50 years now, but we’re not done yet. Just as Usain Bolt recently made the world sit up and re-think the boundaries of ability, so we’ve created something new: Tetra Brik Edge. Launching in May 2009, with all of the tried and tested attributes of the lightest, strongest cartons, it introduces the sloped top which has been so popular in Tetra Gemina Aseptic. This new stackable pack benefits customers and retailers alike without compromising on space efficiency.

Like the best athletes, we don’t stop until we’ve crossed the line. Then we go right back to the starting line and win it all over again.

Ian WilliamsonRetail Manager Tetra Pak UK

DEVELOPMENT & ENGINEERING

Lifting the lid on Tetra Pak’s Development & Engineering hub in Lund, Sweden

Cost-driven innovation has always been a top priority for Tetra Pak – it’s how we the meet the needs of our customers and stay ahead of the competition. That’s why we are continually investing in our key Development & Engineering ‘hub’ at Lund, Sweden.

Annually, Tetra Pak spends around €300 million, or 2.8% of sales, on research and development facilities. As a major research hub, Lund plays a significant role.

It employs around 300 experts covering a range of services, including product innovation, distribution solutions and the design of new equipment. Our specialists also work on ascepticity, printing, lamination, surface coating and sealing – to ensure that our product performance continues to excel.

The Development & Engineering team at Lund is split according to different carton ‘streams’. This enables them to develop specialisms, so maximising the benefits for customers.

The different divisions at Lund include:

• CartonValueChilled(focusingonTetra Brik)

• CartonBottle(focusingonTetraTop)

• CartonEconomy(focussingonTetra Classic Aseptic, Tetra Fino Aseptic and Tetra Wedge Aseptic)

• CartonGableTop(whichhasrecently moved from Minneapolis)

The Development & Engineering hub’s mantra is ‘Faster, Better, Cheaper’. At Tetra Pak, we are continually striving to meet these goals in our packaging solutions. By delivering innovation at Lund, we can help customers to drive down their costs and remain competitive – particularly in the challenging economic climate.

To ensure Lund continues to thrive as a centre of excellence, Tetra Pak has invested over €30m in new facilities over the past couple of years. This has meant we can develop new processing and packaging equipment. We will continue to invest in the facility to ensure it meets the needs of our existing and future customers.

It’s this investment in cost-driven innovation and know-how that makes Tetra Pak different from its competitors.

Mike JarvisPortfolio Manager Tetra Pak UK

09

ONLINE COMMS

Digital FootfallHow do you get people into your store when it doesn’t exist?

That’s the challenge with the ever-expanding field of online food retail. No field of retail is changing as fast, or offering such significant opportunities. Huge attention is paid to the logistics and strategy, but very little is heard about how to actually get shoppers to use services.

But what actually drives consumers to use a specific online food retailer? Ease of use is an obvious motivator, as is a positive user-experience, with both software and delivery key to ensuring repeat trade. Avoiding queues is another obvious point. Price will, in time, become an advantage, as economies of scale and distribution make online retail price competitive against traditional models. But I’m convinced the single most significant factor is reputation.

Online banking demonstrated the importance of reputation over the last decade. People have now largely overcome the distrust associated with entering their details and accessing their accounts online, to the benefit of both bank and consumer alike.

Food retail needs to reach the same tipping point, by making the process easy to understand, seamless in operation, but – crucially – appealing for the unconvinced.

There are clear trail-blazers in this area like Ocado, a famous online grocer. Ocado’s strategy is to communicate as a comprehensive service, tailored around your individual needs, which is

central to consumer appreciation of its offer. This was backed up by delivering on those promises, and paying careful attention to customer satisfaction. More recently, Tesco has had high-profile advertising campaigns pushing their service.

But there’s an untapped area which will be central to online retail reputation as we move forward:

user-generated content such as blogs, Twitter and social networks such as Facebook. Consumers can relay their experiences instantly, and reputations can be made and broken by this instant focus group. Here at Tetra Pak, we take this extremely seriously, and we monitor and engage directly with bloggers discussing carton recycling, which has made a real difference to consumer understanding of where and how they can recycle their cartons.

I think retailers are going to begin to ‘live’ in their communities, returning them to the oft-discussed position at the heart of communities. These communities are already online now. Consumers will want to engage directly with their shop. But, just like banking, it will be a win-win situation, as the symbiotic bond between retailer and shopper will lead to more information for retailers from the biggest free focus group imaginable, whilst shoppers will get the service they really want.

The future’s bright; the future’s digital.

Samantha EdgarCommunications Officer Tetra Pak UK and Ireland

• Outofevery£1spentbyBritishshoppers, 17p is now going to online retailers

• c.£50bnspentonlinein2008,upnearly 40% on 2007

• Over20%oftheUKdotheirfoodshopping online (and growing)

SUSTAINABILITY ADVISORY PANEL

Tetra Pak launches its Sustainability Advisory Panel

Tetra Pak has taken a bold new approach to reviewing and renewing its UK sustainability strategy in the UK, with the help of a Sustainability Advisory Panel. The initiative is also designed to help Tetra Pak better understand how it can partner with others in the supply chain to reduce environmental impacts.

The move is a first for the packaging industry and one that we are immensely proud of. It reflects our commitment to working with customers, retailers and environmental groups as part of our agenda-setting approach to sustainability.

The inaugural meeting took place on 5 March with a mix of retailers, customers, environmental NGOs and trade groups making up the membership. This will be the first in a series of bi-annual meetings, to review our sustainability strategy and delivery. We’ll be looking to involve further customers and retailers in the process in the future.

The in-depth discussion on 5 March focused on the four Rs – renewing, reducing, recycling and responsibility.

On recycling, the Panel called on Tetra Pak to ‘carry on the good work’. Although very few Local Authorities had carton collection facilities three years ago, today over 86% of all local authority areas in England, Scotland and Wales are collecting cartons. The switch to kerbside, which was also backed by panel members, is moving forwards apace. In total, 57 local authorities now include cartons in their kerbside collections – and the number is increasing.

Tetra Pak continuously strives to lead the packaging industry in sustainability best practice – so it was extremely useful to get external expert opinion on how to tackle the major sustainability challenges facing the value chain. “We look forward to working with our partners through further Advisory Panel sessions. This will give customers, retailers and NGOs a further opportunity to review and debate our evolving approach to addressing the sustainability agenda.” said Richard Hands, Environment Manager Tetra Pak UK & Ireland

Tetra Pak (UK) Ltd Bedwell Road, Cross Lanes, Wrexham LL13 0UT, UK Telephone +44 (0) 870 442 6000 Fax +44 (0) 870 442 6001 Email: [email protected]

Tetra Pak (Ireland) Ltd 5th Floor, Tuansgate, Belgard Square East, Tallaght, Dublin 24, Ireland Telephone + 353 (0) 1 4678000

www.tetrapaksustainability.com www.tetrapakrecycling.co.uk/tp_ news.asp www.tetrapakprocessinguk.co.uk

Tetra Pak, Tetra Brik, Tetra Classic, Tetra Prisma, Tetra Recart, Tetra Rex, Tetra Top and Tetra Wedge are Trademarks belonging to the Tetra Pak Group.

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The Panel included Marks & Spencer, GlaxoSmithKline, WWF and Dairy UK, with the meeting chaired independently by Lena Staafgard of Forum for the Future

DID YOU KNOW?You can read and download Tetra Pak News at www.tetrapakrecycling.co.uk/ tp_news.asp