Tetly case study

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Tetley Green Tea Case Study Feedback: “The overall experience, right from enquiry, planning of the project, timelines, quality of work, the way the team adhered to the thousand changes requested, and the promptness in delivering the final project within the estimated timelines – has been really satisfying. One very interesting observation is the eagerness to grow, which has helped us experiment as well as keep learning about the latest in the industryToshal Shenai, Digital marketer at Tata Global Beverages www.techilasolutions.com 1

Transcript of Tetly case study

Page 1: Tetly case study

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Tetley Green Tea Case StudyFeedback: “The overall experience, right from enquiry, planning of the project, timelines, quality of work, the way the team adhered to the thousand changes requested, and the promptness in delivering the final project within the estimated timelines – has been really satisfying. One very interesting observation is the eagerness to grow, which has helped us experiment as well as keep learning about the latest in the industry”Toshal Shenai,Digital marketer at Tata Global Beverages

Page 2: Tetly case study

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Blazing a new trailA household name worldwide, Tetley came to India about ten years back. Since then, we've been very successful in caressing your senses. When you think of flavored or green tea, you think of Tetley. That's because we were the first to introduce them. We took the responsibility of spreading the fact that tea is naturally rich in antioxidants and it ensures that one stays healthy.

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Tetley Green Tea Android Application Development

CHALLENGES Tetley provides a range of

Green Tea in the Indian market.

To Reach each and every household Tetley initially used salesmen's.

They faced the inability to showcase all range of products in attractive manner.

To reduce the efforts of the salesperson and enhance the marketing of the products.

To convey the message to the consumer and sales person in there language used to be a great challenge for any marketing guy.

SOLUTION The Tetley Green Tea App

provided them the ability to showcase there full range of product easily to customers.

Tetley App equipped the salespersons with easy and interactive way to showcase there products.

Provided the salespersons tech friendly option and enhanced the way of presentation.

We developed the app for all regional languages.

BUSINESS BENEFITS It boosts the sales of Tetley

Green tea in the market by 90%

Less efforts by salespersons in carrying a android phone rather than full bag of products to showcase there range.

The reach and sales is still growing day by day.

Attracted the customers with the tech friendly avatar.

The availability of the app in all regional languages made it user friendly for the customers.

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We are a boutique consulting and technology firm based in India. We craft custom cloud based software and mobile digital solutions for enterprises. Our objective is always to create remarkable value for our clients (and their customers) by leveraging cloud and mobile technology, digital media, the internet and the talent of our people

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Questions?Contact us at:

Avinash KumarBusiness Development & Project Coordinator: Email: [email protected] | Skype:avinash.techila | Web: www.techilasolutions.comPhone:+91 9852535922| Office: +91 6513211117

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