Testimonial - SyncForce · Testimonial ABOUT BOLTON ADHESIVES Bolton Adhesives is part of The...

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Testimonial ABOUT BOLTON ADHESIVES Bolton Adhesives is part of The Bolton Group. The Group is present internationally with 27 companies and owns more then 50 different brands in the categories Food and House- hold Care. 10 Sales offices 2 Production sites (Goes, Bühl) 3377 Products 19579 Digital Assets 12 Commercial languages Trade partners in Europe, Middle-East and North-America BOLTON ADHESIVES ON THE SYNCFORCE PRODUCT SUCCESS PLATFORM Using SyncForce not only saves Bolton Adhesives a lot of time, but it’s also a powerful tool to increase its sales opportunities. The company is still discovering new benefits after a 10-year journey with the Solution. “It’s a living platform.” COMPLEX ORGANIZATION Branded goods manufacturers like Bolton Adhesives always use a lot of communication materials such as presentations, images, product datasheets, user manuals and advertising texts. “Before we started working with SyncForce, these were all files that we managed manually”, explains Margot Haest, Senior Corporate Communication Manager at Bolton Adhesives. “At that time, around 2004, there was no single, central place where we kept all those materi- als. Everything was kept at different locations, and by different people, all of whom had their own working methods. If you wanted to make something – like a catalog, for example – you had to search everywhere for all the files you needed. It was a complex organization, and you were always one step behind on what was going on.” AUTOMATED ACCESS The need for a centralized solution for texts and photos, a single source of information, and a way to maintain and publish product information – were some of the things they wanted to achieve. “An advantage was that SyncForce was the only supplier that could offer a single solution for Product Portfolio Management. Our need wasn’t unique by any “Before we started working with SyncForce, these were all files that we managed manually.” - Margot Haest, Senior Manager Corporate Communication -

Transcript of Testimonial - SyncForce · Testimonial ABOUT BOLTON ADHESIVES Bolton Adhesives is part of The...

Page 1: Testimonial - SyncForce · Testimonial ABOUT BOLTON ADHESIVES Bolton Adhesives is part of The Bolton Group. The Group is present internationally with 27 companies and owns more then

Testimonial

ABOUT BOLTON ADHESIVESBolton Adhesives is part of The Bolton Group. The Group is

present internationally with 27 companies and owns more

then 50 different brands in the categories Food and House-

hold Care.

• 10 Sales offices

• 2 Production sites (Goes, Bühl)

• 3377 Products

• 19579 Digital Assets

• 12 Commercial languages

• Trade partners in Europe, Middle-East and

North-America

BOLTON ADHESIVES ON THE SYNCFORCE PRODUCT SUCCESS PLATFORM

Using SyncForce not only saves Bolton

Adhesives a lot of time, but it’s also a

powerful tool to increase its sales

opportunities. The company is still

discovering new benefits after a 10-year

journey with the Solution. “It’s a living

platform.”

COMPLEX ORGANIZATION Branded goods manufacturers like Bolton Adhesives

always use a lot of communication materials such

as presentations, images, product datasheets, user

manuals and advertising texts. “Before we started

working with SyncForce, these were all files that we

managed manually”, explains Margot Haest, Senior

Corporate Communication Manager at Bolton

Adhesives. “At that time, around 2004, there was no

single, central place where we kept all those materi-

als. Everything was kept at different locations, and by

different people, all of whom had their own

working methods. If you wanted to make

something – like a catalog, for example – you

had to search everywhere for all the files you

needed. It was a complex organization, and

you were always one step behind on what

was going on.”

AUTOMATED ACCESS The need for a centralized solution for texts and photos,

a single source of information, and a way to maintain

and publish product information – were some of the

things they wanted to achieve. “An advantage was that

SyncForce was the only supplier that could offer a single

solution for Product

Portfolio Management. Our need wasn’t unique by any

“Before we started working with SyncForce, these were all files that we managed manually.”

- Margot Haest, Senior Manager Corporate Communication -

Page 2: Testimonial - SyncForce · Testimonial ABOUT BOLTON ADHESIVES Bolton Adhesives is part of The Bolton Group. The Group is present internationally with 27 companies and owns more then

SyncForce Headquarters

Strijp-T, Building TQ 5, 5th floor

Achtseweg Zuid 159N, 5651 GW Eindhoven

P.O. Box 4989, 5604 CD Eindhoven

The Netherlands

T +31 (0)88 2392200

[email protected]

www.syncforce.com

Regional Sales office North America

641 Lexington Avenue

New York, NY 10022, USA

T 212-271-4875

means because a lot of other brand owners are facing the

same challenges. For example, collecting information for

industry organizations. Providing all the required information

manually isn’t a very efficient

process. Now we can provide all the required

information in a fully automated process through

SyncForce’s 1-Click Content Distribution.”

STEP-BY-STEP The transition from a fragmented working method to a single

structure that the whole organization can use was a big

change. “You can’t implement a system like that at a stroke”,

says Silvia Vervoort, Senior Corporate Communi-

cation Specialist at Bolton Adhesives. “As well as

that it’s a never-ending task. We’re always working

to optimize our processes, which is what makes it a

living platform.”

INTERNAL TIME SAVINGS AND FUTURE PROOF IN THE DIGITAL AGEAccording to Vervoort, managing product

information at a single level and automatically

generating all the required documents are big benefits. “As

soon as you place product information in the

platform, a technical datasheet and safety information sheets

are generated. If anything changes in the source information,

SyncForce detects it and makes the

necessary changes in all the documents, systems and chan-

nels. That saves a huge amount of work.”

Does all that add up to a competitive advantage? Haest

thinks it does. “Absolutely, you can supply data very

easily. Just look at do-it-yourself chains that are setting up

their webshops.” But the biggest gains are in the

internal time savings. “All it takes is the touch of a

button, which means we can use our time on more

important matters. And with the rise of e-commerce,

we can also exploit the benefits externally. SyncForce

is a powerful tool to increase our sales opportunities.”

“Now we can provide all the required information in a fully automated process through SyncForce’s

1-Click Content Distribution.”- Silvia Vervoort, Senior Corporate Communication Specialist -

Product Success Platform