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Recipe Cards

Tests and experiments

**Rachel Kent**

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I think the recipe card on the left looks better than the one on the right. This is because the design in the background adds to the valentines day theme and it gives you something to look at, there is also the border around the picture which ‘spices it up’ and makes it look interesting and professional with a framed look. If I was to change the cards I would change the curls font on the first card and replace it with the similar font from the second to make it look more professional and grown up, removing all child-like elements.

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Out of these two designs I prefer the one on the right. This is because although they are similar the second one is of a higher quality and looks more professional; as it is up to a higher standard. The layout of the cards is more evenly spaced out and the text is not all clumped together at the top of the page. I like the consistency of the font on the second one and that I have used the same font all the way across for all of the text.

I feel that one of the weaknesses or areas to improve on this design could be to first of all include the companies logo but to also use more colour or tones to make the card look less dull and bland. I should use fonts that are fancy and compliment the theme of the cards but not fonts that look childlike and to young for the target audience.

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Although both these cards are very similar, the second one is better in my opinion because I have changed the font slightly to make it look more professional and less childish. Over all however I think this card is very strong and has a professional look and feel to it.

A weakness or area for improvement may be using a different photograph on the front of the cards which is a higher quality and has for to it rather than just a cut out of a cake. Another weakness may be the clipart images of cupid because these could be viewed as being child-like or not suitable for an older audience.