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Engaging CelebsAUGUST 2014
A NEWSLETTER ABOUT CELEBRITY ADVOCATES Issue 1
Priyanka Chopra empowers Deepshikha girls
Sachin Tendulkarbats for blind cricket
Delhi Daredevils Players enthrall adolescent girls
In this issue >>>
Events/Field Visits
New Ambassadors
Achievements
Appeals
Madhuri Dixit adds 'Mamta' to MP's Abhiyaan
Kareena Kapoor bats for adolescent girls' education
Sachin voices support to CWG fundraiser for children
Suresh Raina takes 'Poo2Loo' pledge
Angelina Jolie, UK's Hague host'End Sexual Violence Summit'
Aamir meetsPM Modi, raises social issues
Priyanka and Shabana root for the girl child
UN's LGBT activism,Bollywood style
Vivek Oberoi launches 'SHE' campaign
Other Celebrity Engagements
UNICEF Celebratesa 'Polio Free India' with Amitabh
Events/Field Visits >>>
Priyanka Chopra empowers Deepshikha girls Bollywood actress and U N I C E F N a t i o n a l A m b a s s a d o r P r i y a n k a Chopra spent a meaningful evening in Mumbai, with adolescent girls associated w i t h t h e D e e p s h i k h a programme that is supported by UNICEF and Barclays. Along with the volunteers from Barclays, she was delighted to interact with the bright and spirited young girls who sha red the i r l i f e ex p e r i en ces an d t h e i r aspirations for the future. While interacting with the girls , Priyanka Chopra shared, “Girls have the ability to build their own futures. I am glad to be associated with UNICEF Deepshikha programme that aims at empowering the
Delhi Daredevils Players enthrall adolescent girlsIn an effort to build the discourse around the need to empower, equip and enable adolescent girls, the Delhi Daredevils team , in par tnership with UNICEF interacted with a group of adolescent girls in Ahmedabad on May 16. This event was part of the national “Dare to Care” campaign – a joint initiative of UNICEF and the Delhi Daredevils – that urges Indian citizens and the large support base of Delhi Daredevils to actively advocate for the rights of adolescent girls, especially
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young girls of India. My spirit runs parallel to the Deepshikha programme and I strongly advocate that parents, caregivers
and educators must give the girls more and more opportunities to grow in their life. I personally feel that our regular efforts in empowering the adolescent girls will contribute to the growth of our country”. Much to the delight of the girls, the actress enjoyed dancing with the girls present at the event. on a regional song. Started by UNICEF in 2008 in three remote districts of Maharashtra and a few slum communit ies in Mumbai, the Deepshikha programme has come a long way and has been scaled to other parts of the country. The programme focuses on empowering adolescent girls to become efficient leaders through education, life-skills, HIV & AIDS awareness and financial literacy.
Priyanka's interaction with adolescent generated tremendous pick up among the print, online and electronic media.
Sachin Tendulkar bats for blind cricketInternational cricket icon and UNICEF South Asia Regional Ambassador Sachin Tendulkar in March visited a school for visually impaired children in Ratnagiri, the interior part of Maharashtra and taught them the technique of hand-wash and its importance. He also played cricket with the children. "It was remarkable to spend time with visually impaired children, who actually are so talented. I am equally fascinated by the way these kids play the game", said Tendulkar while interacting with the press. It was an equally memorable experience for the specially abled kids who enjoyed their interaction with the cricketing legend. The hand-wash event with visually impaired kids was also the cricketer's first outing for UNICEF since being made the UNICEF South Asia Regional Ambassador in November last year.
those who are excluded and marginalized. This event was an opportunity for the girls to share their experiences with the Delhi Daredevils team who have been advocating for an overal l protective environment for adolescent girls through the IPL platform and various other public forums.The girls enjoyed the candid conversation they had with the Delhi Daredevils players who spoke about their experiences of winning and losing on the field.
Engaging Celebs | Aug’14 | Issue 1
Achievements >>>
UNICEF Celebrates a 'Polio Free India' with Amitabh Bachchan
After Polio, Amitabh Bachchanto work for the girl childAfter collaborating with UNICEF for Polio eradication,
Bollywood megastar Amitabh Bachchan's next focus would be
women emancipation. The acting stalwart will now work as UN
ambassador for Girl Child and hopes of emulating the success that
they had with the polio eradication campaign. "Having worked
doggedly for the last many years to eradicate Polio from the
country, as UN ambassador for this fight, we have been able to put
off this endemic list. Now as UN ambassador for the Girl Child, I do
hope we can bring about the same changes as we did for Polio - rid
UNICEF India and ad agency McCann bagged an 'EFFIE' in the category Integrated Marketing and Advertising, for the well conceptualized 360 degree, nationwide communication campaign 'Malnutrition Quit India', with UNICEF Ambassador Aamir Khan. EFFIE is the premiere and most coveted showcase for effectiveness in marketing and advertising. Conceptualized and launched in the year 2012 by the Govt. of India with technical support from the UNICEF, the campaign worked towards creating increased public awareness on the different dimensions of malnutrition.
...And the award goes to 'Malnutrition Quit India'
campaign
Bollywood superstar and UNICEF Goodwill Ambassador
Amitabh Bachchan was felicitated by UNICEF at a ceremony
organized in New Delhi to celebrate India's triumph over
?polio. The actor who was greeted with a standing ovation from the
audience at the event said, “I am truly humbled to witness this day.
Initially, we were not getting as many mothers and children as we
wanted, to come to awareness camps. Then it was suggested that in
my films I am known for speaking loudly, so why could I not talk in
the same manner in the polio ads. When the ad began to be aired, in
places where one or two mothers would come, 150 started coming.
When women were asked why, they replied that Amitabhji has
become angry. We came because we don’t want to anger him
further”. The evening also paid tribute to the Vaccinators and
Mobilizers who worked tirelessly in the diverse and remote parts of
the country, ensuring that every child under age 5 was immunized.
the country of the malaise of discrimination against women," the
actor posted on Facebook. The actor in the past has also supported
UNICEF's 'Red Siren' campaign which aims to raise a voice to end
violence against children.3
New Ambassadors >>>
Madhuri Dixit adds 'Mamta' to MP's Abhiyaan
wholeheartedly support ‘Mamta Abhiyan’ which will help save lives of children and women. I understand that this campaign is about communicating simple lifesaving messages to all caregivers, and parents with love respect and protection," the starlet said. On her association with UNICEF, the actress said, "I am honored to associate with UNICEF in an effort to bring focus to issues concerning women and children in Indian society. As
Bollywood actress Madhuri Dixit was appointed as the UNICEF an ambassador for children's rights, I will work hard to give a Celebrity Advocate for child rights in the month of June. The voice to those who have none. My hope is that through these actress in her first major public appearance as the UNICEF efforts, we will together change the lives of many in India". Celebrity Advocate launched the second phase of the Mamta "Proud to be the UNICEF's celebrity advocate for child rights! In Abhiyaan in partnership with the Govt. of Madhya Pradesh at a Bhopal for the UNICEF campaign", the actress posted on glittering ceremony held in Bhopal on June 26. “I Twitter.
Bollywood actress a n d n e w l y appointed UNICEF celebrity advocate Kareena Kapoor visited adolescent girls in Kasturba G a n d h i B a l i k a V i d y a l a y a i n Rajasthan earlier this year. In a video r e l e a s e d b y UNICEF, the actress shared that there needs to be a considerable thought about education at the secondary level, especially for adolescent girls above 14 years of age, for whom, being in a school is crucial from many standpoints…. to be in a protected space, to prevent early marriage and hence early pregnancy, to develop life skills and to empower herself with knowledge. The UNICEF video which was first aired at the 'Media Roundtable on Progress and Challenges of the Right to Education' organized in New Delhi in April, has since then garnered considerable hits on Youtube.
Engaging Celebs | Aug’14 | Issue 1
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A Special Eid for KareenaKareena bats for adolescentgirls' education Bollywood actress and UNICEF Celebrity Advocate Kareena
Kapoor visited children from an NGO in Jalna ?on the occasion of Eid and listened to their life experiences. Kareena said, “All the girls I met from Jalna said they wanted to learn more and become teachers, computer engineers or IPS officers. I personally want to spread the word through UNICEF, and urge people to support secondary education for these lovely, beautiful girls. And I will be doing a lot more through UNICEF, which will enable young girls across India to pursue their dreams”
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Sachin voices support to CWG fundraiser for childrenCricketer Sachin Tendulkar voiced his support to the Glasgow 2014 Commonwealth Games fundraiser for children to be held in July. Glasgow 2014, the Commonwealth Games Federation (CGF) and UNICEF entered into an important partnership, with the ambition of improving the lives of children in every country in the Commonwealth through raising money for the Children of the Commonwealth Fund, in the run-up to and during the Games. All money raised by UNICEF and Glasgow 2014 through the Opening Ceremony will go to UNICEF's Children of the Commonwealth Fund. Speaking about his involvement Sachin Tendulkar, UNICEF's South Asia Regional Ambassador said: “I am proud to be part of the Glasgow 2014 Opening Ceremony in support of UNICEF's global appeal for children. I've witnessed how UNICEF makes such a difference to children's lives, and I hope that everyone will tune in to the Opening Ceremony to be part of a Commonwealth-wide moment that has never been done before.”
Appeals >>>
Suresh Raina takes 'Poo2Loo' pledgeSuresh Raina, one of Indian cricket
team's premier batsman came
forward to take the pledge for the
'Poo2Loo' campaign. In a video
released by UNICEF, Raina is seen
urging people to come forward and
help make India open defecation
free. "India has the largest no. of
women defecating in the open. 620
million, that is more than half of
Indian population. As a proud citizen
of this great country, I feel this is
unacceptable and insulting. Act now
and pledge your support to make
India free of open defecation", the
cricketer appealed.
New Initiatives >>>
UNICEF ambassador Priyanka Chopra unveiled “Gullak- Chhota sa yogdaan
Bachchpan Ke Naam”- a joint initiative of Amar Ujala and UNICEF for
encouraging voluntary funding for underprivileged children in India. In India,
Gullak refers to a piggy bank, which is used by kids to keep their savings. The
actress appealed to the readers and viewers to contribute to the Amar Ujala and
UNICEF Gullak initiative and thus raise funds to help the kids secure a better
future. As part of the initiative, a website named gullak.amarujala.com wherein the
donors can donate was also unveiled. The initiative garnered positive response
with many youngsters even donating their first salary towards the initiative.
Engaging Celebs | Aug’14 | Issue 1
5
Other Celebrity Engagements >>>
Aamir meets PM Modi, raises social issuesB o l l y w o o d s t a r a n d U N I C E F
ambassador Aamir Khan known for
championing social causes met India
Prime Minister Narendra Modi to
discuss the social issues which he
highlighted in his TV programme
'Satyamev Jayate'. The actor after his
meeting with the PM tweeted, "Shared
with him the overwhelming support that
we got from people across the country through 'Vote for Change' campaign on SMJ
(Satyamev Jayate) on the various issues that we tackled in our show. He has assured me
that he will look into all the matters," the actor wrote in a series of tweets.
UN's LGBT activism,Bollywood style
'The Welcome'- a Bollywood-style
musical was unveiled by the United
Nations Human Rights Office, in Mumbai
on April 30. Released as a part of its
global fight against homophobia, it was
accompanied by an appeal from
Secretary-General Ban Ki-moon to end
the prejudice that forces the LGBT
community to live in fear or shame. The
video release also marks the Free and
Equal campaign’s launch in India.
Bollywood actress Celina Jaitly sang for
the video and also starred in it. The actress
was last year nominated by the UN High
Commissioner for Human Rights as a UN
Equality Champion in recognition of her
support for LGBT rights.
Abhishek Bachchanto promote campaignon tropical diseases
The Global Network of Neglected
Tropical Diseases appointed actor
Abhishek Bachchan as brand ambassador
of its campaign 'END7', which aims to
eliminate seven tropical diseases by 2020.
"I want to ensure that no child has to suffer
needlessly. As a parent, I am deeply
moved by the devastating toll of NTDs on
children," Abhishek said.
Angelina Jolie, UK's Hague host'End Sexual Violence Summit'
Hollywood actress and UN ambassador Angelina Jolie along with William Hague, Foreign Secretary, UK launched a four-day summit in London on ending rape in war, calling for an end to the "culture of impunity" and more prosecutions. As she opened the conference, Jolie said she and Hague had discussed a woman they met in Bosnia, who was still too ashamed to tell
her son that she had been raped. "This day is for her," said Jolie. The actress also expressed concern over the spurt in crimes against women in India including the recent case in Badaun, UP where two girls were found hanging on a tree after allegedly being raped. Standing next to her, Hague underscored: "This will be the greatest concentration of effort, of discussion and decision ever seen in combating sexual violence in conflict."
UNICEF ambassador Priyanka Chopra and Bollywood
actress Shabana Azmi showed their philanthropic side
when they unveiled the short film, 'Girl Uprising', at the
Tampa Amphitheatre in Tampa Bay on the sidelines of
the IIFA awards. “During the course of my visits as
UNICEF ambassador I come across girls who complain
that that they are discriminated against their brothers in
terms of education and even quality of food,” said
Priyanka. In the short film, Priyanka is seen narrating the segment which highlights story
of Rukhsana, the daughter of a daily wage labourer in Kolkata. Shabana Azmi who runs a
social welfare group named Mijwan that works for the uplift of women in UP said, "Only
by educating women can we empower them totally,”. Actors Meryl Streep, Anne
Hathaway and Freida Pinto have also given voice overs for other segments in the film
aided by the UN.
Priyanka and Shabana root for the girl child
6
Other Celebrity Engagements >>>
John Abraham launches 'Mission Tezaab’
Bollywood actor John Abraham revealed his softer side when he went
to meet acid attack victims in New Delhi on June 10. The actor
has joined a campaign called 'Mission Tezaab' which will help the
attack victims to rehabilitate. 'Mission Tezaab' is part of a large social
campaign called 'Voice of Change' organized in association with the
popular radio station,
' F e v e r 1 0 4 F M ' .
Speaking at the event,
the actor stressed the
need of stricter laws
and at the same time
asked people not to
get gender biased and
c a l l e d f o r b a s i c
change of mindset.
He also reminded
political leaders of
their responsibility
w h i l e m a k i n g
c o m m e n t s a b o u t
w o m e n ’s s a f e t y
because their words
have influence on
society.
Aamir Khan inaugurates Medha MahilaSeva Kendra in MP
Actor Aamir Khan inaugurated Madhya
Pradesh's first Medha Mahila Seva Kendra
on June 16 to provide medical, legal and
psychological assistance to harrassed
women. Incidentally, the actor had raised the
need for such centres in his show 'Satyamev
Jayate'. "Swift conviction can change and
control the growing atrocities against
women," Aamir said in Bhopal while
addressing a function to launch ' Gaurvi
Campaign', the country's first One Stop
Crisis Centre ( OSCC), for preventing
atrocities against women. "The morale of
girl child should be boosted since childhood
so that they can face every situation with
courage," he said.
Vivek Oberoi launches 'SHE' campaignBollywood actor Vivek Oberoi in May launched the “Support
Her Education (SHE)”, a one-year campaign promoted by
The Body Shop in association with Food for Life Vrindavan
(FFLV), which aims at educating 100 girls in need. The actor
is endorsing this philanthropic campaign. 'SHE' is an
endeavour to highlight girls’ education as one of the crucial
and sensitive issues of today. “Educating girls and young
women is not only one of the biggest moral challenges of our
country, it is also a necessary investment for a peaceful and
poverty-free world. I feel privileged to be associated with this
campaign and I’m thrilled to partner with an ethical and
socially conscious brand such as The Body Shop,” the actor
stated during the launch of the campaign.
Engaging Celebs | Aug’14 | Issue 1
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