Jessica Simpson ShoesHow Does Jessica Make You Feel?

[Challenge:]This project was initially created for

a Photo Communications class. The

challenge was to show gesture in

theadvertisements while also pro-

moting the product.

[Strategy:]The target audience for the

campaign is women ages 17-35.

The stragegy was to show women

that Jessica Simpson shoes can help

them feel confident, sexy, fun, etc.

no matter what occasion.

[The Campaign Includes:] • Three Print Ads

• Social Media Campaign

• Insert Card (inside JS shoe boxes)

AD & Copy: Angela Faler

Photography: Angela Faler

[Print Advertisements]

The print advertisements are geared towards women to brand Jesscia Simpson shoes as a way to improve their self-esteem.

[Social Media Campaign]

Jessica Simpson shoe buyers and lovers can go to the Jessica Simp-

son Shoes Facebook page and post an image of themselves in their

JS shoes to let everyone know how their Jessica’s make them feel.

People can “Like” the photos, and each month the person who has

the most “Likes” can receive a free pair of Jessica Simpson shoes of

their choice. The campaign will run for one year total.

[Insert Card]

A small card will be placed into the boxes

of Jessica Simpson shoes that will advertise

the “How Does Jessica Make You Feel?”

campaign. It will also promote the Social

Media campaign taking place on Face-

book.

[Print Advertisements]

The print advertisements are geared towards women o brand Jesscia Simpson shoes as a way to improvetheir self-esteem.