Test 1

REACH FLORIDA PHYSICIANS

Founded in 1874, the Florida Medical Association has a single mission: Helping physicians practice medicine. As a physician-led organization we are confident that no one else is better positioned to understand physician needs or to provide them access to essential information and resources that make a difference in their day-to-day practice. The FMA is also the leading advocate for Florida physicians, ensuring their voice is heard in the legislative and regulatory arena. With over 16,000 members, the Florida Medical Association is the largest physician association in the state of Florida.

The Florida Medical Association is the perfect partner for organizations looking to market to Florida physicians. Throughout the year, we offer promotional opportunities such as meeting sponsorships, trade shows, and advertising through print and online media.

Source: 1. Google Analytics Absolute Unique Visitors and Total Page Views from January 1, 2011 – December 31, 2011 2. Twitter Followers: 1,835, Facebook Likes: 2.291, and FMATV – YouTube views: 2,292

Serious Business:Why practicing physicians need executive skills

FALL VOLUME 2011, NUMBER 4

The Women in Surgery Symposium

Preparing for ICD-10

FAU’s College of Medicine

FMA BULLETIN

Summer 2011

www.FLmedical.org (800)762-0233

FMA TORT REFORM BILL PASSES

SCOPE-OF-PRACTICE EXPANSION DEFEATED

MEDICARE PATIENT EMPOWERMENT ACTBOARD OF MEDICINE

APPOINTMENT

Florida Medical Association

SPECIAL EDITION

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Florida Medical MagazineMore than 13,000 physician readers throughout Florida.

FMA News (email)Bi-weekly news and updates to 13,000 through FMA News

Social Media2

Engaging followers across multiple platforms.

EVENTSMeet with Florida physicians in both small group and large group events such as quarterly Board of Governors Meetings or at the Annual Meeting.

FMA BulletinOur newest digital

publication

FLmedical.org (website)1

74,349 users generating 458,311page views from FLMedical.org

2012 PROMOTIONAL PLANNING CALENDAR

January

Febuary

March

April

May

June

July

August

September

October

November

December

PRINT ONLINE EVENTS

FLmedical.org AdFMA News #1 & #2 AdFMA BulletinFLmedical.org AdFMA News #1 & #2 Ad

FMA Board of Governors Meeting(Feb. 17-19) Orlando,Disney’s Boardwalk Resort

Florida Medical Magazine, Q1

FLmedical.org AdFMA News #1 & #2 Ad

FLmedical.org AdFMA News #1 & #2 AdFMA Bulletin


FMA Board of Governors Meeting(May 18-20) Boca Raton,Boca Raton Resort




2012 Annual Meeting(July 27-29) Boca Raton,Boca Raton Resort





FMA Board of Governors Meeting(Oct. 26-28) Orlando,Loew’s Portofino Bay




FMA MEMBERS BY THE NUMBERSMEDIAN PHYSICIAN INCOME RANGE

FMA MEMBERS BY GENDER

FMA MEMBERS BY AGE

TOP 15 SPECIALTIESInternal Medicine Family Medicine Obstetrics and Gynecology Anesthesiology General SurgeryPediatrics Diagnostic RadiologyOrthopedic Surgery Cardiovascular Disease Ophthalmology Emergency Medicine Dermatology UrologyGastoenterologyOtolaryngology

TOP METRO-AREASHILLSBOROUGH1,075 physiciansDADE1,789 physiciansORANGE731 physiciansALACHUA888 physiciansBROWARD852 physiciansDUVAL1,359 physiciansPALM BEACH834 physicians

$197

,655

Fa

mily

Med

icin

e

FE

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E 22

%

$548

,186

Ne

urol

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al S

urge

ryM

ALE

78%

Source: 12/22/11 Membership Data

30%

21%

9%

25%

13%

2%

30 30-39 40-49 50-59 60-69 70+

Membership by Region

Northwest 1,036

Out of State 2,918

Tampa Bay 1,814

North Central 1,352

Southeast 2,007

Northeast 1,673

Total 16,040

Southwest 1,750

East Central 1,661

South 1,829

FLORIDA MEDICAL MAGAZINE

Serious Business:Why practicing physicians need executive skills

Fall Volume 2011, NumBer 4

The Women in Surgery Symposium

Preparing for ICD-10

FAU’s College of Medicine

Q1SPRING • MARCH 2012Space: January 15Art: Febuary 1Learning the Business of Medicine, Part II

Physician Economic Impact Study Update

Profile: The UFC College of Medicine

HIE Checklist for Physicians

Q2SUMMER • JUNE 2012Space: April 15Art: May 1Legislative Session Summary

Annual Meeting Preview

Concierge Medicine

The Physician as the Patient

Q3FALL • SEPTEMBER 2012Space: July 15Art: August 1Federalism and Health Care

Annual Meeting Recap

Profile: 2012-13 FMA President Vincent A. DeGennaro, M.D.

The Physician Generation Gap

Q4WINTER • DECEMBER 2012Space: October 15Art: November 1Florida’s GME Slot Crisis

The FMA Foundation

Choosing Employment

Alternative Medicine

ABOUT THE FLORIDA MEDICAL MAGAZINEThe Florida Medical Magazine is published to keep our physician members informed about the changing landscape of medicine and give them access to resources that make a difference in their day- to-day practice. Florida Medical Magazine is a peer-led publication and a guaranteed membership benefit for all our physician members. Florida Medical Magazine’s direct readers are the Florida Medical Association’s physician members.

Key Facts• Regional Publication: Florida• Primary Readership: FMA members (Florida-licensed physicians)• Circulation: As of the August 2011, 14,414 copies were mailed within Florida. During the 12 months preceding this issue, an average of 13,176 copies were mailed within Florida for each issue.

Source: U.S. Postal Service PS Form 3526 - Annual Statement of Ownership, Management, and Circulation for Periodicals, 9/26/11Updated October 2011 - Subject to change

SPEC

SRA

TES

DEAD

LINE

SPA

GES

SIZE

S

Frequency Distribution Page Size Paper

March June September December Issue

Quarterly 13,000 +/- (Print) 8.375” x 10.875” 80 lb silk cover/ 60 lb gloss

01.15.12 04.15.12 07.15.12 10.15.12 Insertion Order Deadline

02.01.12 05.01.12 08.01.12 11.01.12 Artwork Deadline

Page Full Color Two Color

Page Height Width

Full Page $2,280 $1,410

Full Page 10.875” 8.375”

Page 4 $2,900 N/A

Outside Back Cover $3,350 N/A

Third Page (Verticle) 9.75” 2.25”

Third Page $1,400 $580

Half Page (Verticle) 7.25” 4.75”

Opposite Contents Page $2,775 N/A

Inside Back Cover $2,800 N/A

Half Page $1,590 $720

Half Page (Horizontal) 4.75” 7.25”

Page 5 $2,950 N/A

Inside Front Cover $3,100 N/A

Outside Back Cover 7.625” 8.625”

Spread (2pg) $4,300 $2,675

Third Page (Horizontal) 4.75” 4.5”

After President’s Letter $2,775 N/A

Page 3 $3,150 N/A

The Florida Medical Magazine is also available online at FLmedical.org and through iPad/iPhone applications.

DiscountsAvailable on multi-issue contracts.2x - 5% Savings3x - 10% Savings4x - 15% SavingsFor more details, contact Shawn Winship at 800.762.0233 or [email protected]

Please NoteRates are net and subject to change without notice. All advertisments subject to approval by the FMA.

Bleeds and Crop Marks0.125” bleed on all sides. No crop marks within the bleed area.

Acceptable File FormatsPrint ready PDFs @ 300 dpi.Orders requiring typsetting or design will be billed at $75/hr ($75 minimum charge).

Color RequirementsAll artwork must be process color (CMYK). No spot (PMS) colors. No black and white ads will be accepted.

ContactCall Shawn Winship at 800.762.0233 or email [email protected]

FMA BULLETIN

Feature ONLY your ad in our digital bulletin sent to more than 13,000 physician members.

Full Page (with bleed) - 8.5 in x 11 in (Vertical)Please include 1/8 in bleed on all sides, no crop marks within the bleed area.

FMA Bulletin

Summer 2011

www.FLmedical.org (800)762-0233

FMA TorT reForM Bill PAsses

scoPe-oF-PrAcTice exPAnsion DeFeATeD

MeDicAre PATienT eMPowerMenT AcTBoArD oF MeDicine

APPoinTMenT


sPeciAl eDiTion

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DEADLINES

AD SIZE

January April July October

12.15.11 3.15.12 6.15.12 9.15.12

WEBSITE ADS DE

TAIL

S Page Dimensions Cost Details

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Home Page Top Banner 550w x 70h $1,800/mo Best Exposure

Insertion Order 12.15.11 01.18.12 02.16.12 03.16.12 04.16.12 05.16.12 06.15.12 07.16.12 08.16.12 09.17.12 10.15.12 11.16.12

Internal Page Banner 533w x 100h $500/mo Contact for more info

Live on Website 01.01.12 02.01.12 03.01.12 04.01.12 05.01.12 06.01.12 07.01.12 08.01.12 09.01.12 10.01.12 11.01.12 12.01.12

Half Page Lower Right 294w x 96h $750/mo 2 spaces available/mo

Artwork 12.15.11 01.18.12 02.16.12 03.16.12 04.16.12 05.16.12 06.15.12 07.16.12 08.16.12 09.17.12 10.15.12 11.16.12

DEAD

LINE

S

Display Your Advertising on FLMedical.org

Create awareness or source leads with display advertising on FLMedical.org, the Florida Medical Association’s Website. Two homepage positions and several interior positions are available each month.

About FLMedical.org

Editorial: Current medical news, association activities and resources relevant to Florida physicians

Regional Website: Florida

Primary Readership: FMA members (Florida-licensed physicians)

Website Traffic (Google Analytics: January 1 – September 30, 2011): Homepage Only – 49,549 unique views or an average of 5,505 each month; 68,739 total page views or an average of 7,638 each month; Entire Website – 59,529 absolute unique visitors generating 352,118 page views or an average of 6,614 monthly absolute unique visitors generating an average of 39,124 page views per each month.


Exclusive Mobile Advertising in the FMA News

Our physicians don’t work behind a desk. They are mobile – going from room to room seeing patients in the office, hospital or operating room. Almost half of them read our emails on their iPhone, iPad or other mobile devices. For 2012, the FMA has redesigned and rebranded our twice-monthly email, formerly FMA Member Connection e-News, to be the primary mobile source for FMA News and information. Only one display ad space is available each FMA News issue giving advertisers exclusive positioning. Advertise in the FMA News and put your message into the hands of Florida physicians.

About the FMA News

Regional Publication: Florida

Primary Readership: FMA members (Florida-licensed physicians)

Frequency: 24 times per year; 2 each month

Circulation: Generally emailed to 13,000 +/- each issue. Contact Shawn Winship for specific delivery, open and click-through rates.

Cost: Pricing is based on a rate of $0.10/delivered email. Contact Shawn Winship for current pricing.

FMA NEWSEM

AIL Dimensions Distribution Cost

180w x 150h Twice Monthly 10 cents per delivered email

Formats72dpi GIF, JPEG, or PNG. 125kb max file size for email ads, 64kb for website ads.Orders requiring typsetting, design, or resizing will be billed at $75/hr ($75 minimum charge).

ColorAll artwork must be RGB. No spot (PMS) colors will be accepted.

DiscountsFor details, contact Shawn Winship at 800.762.0233 or [email protected].

Please NoteRates are net and subject to change without notice. All advertisments subject to approval by the FMA.

DETA

ILS


EVENT SPONSORSHIPFM

A BA

ORD

MEE

TING

S

Febuary 17-19, 2012Disney’s Boardwalk ResortOrlando, FL

May 18-20, 2012Boca Raton ResortBoca Raton, FL

October 26-28, 2012Loew’s Portofino BayOrlando, FL

LUNCH SPONSORYour $5,000 investment includes:

• Exclusive signage at the sponsored lunch• Presentation to attendees during lunch (up to 20 minutes)• Recognition in the board meeting literature

DINNER SPONSORYour $10,000 investment includes:

• Exclusive signage at the sponsored dinner• Opportunity to make a 10-minute presentation before the Board of Governors during session*• Company representatives participating at the sponsored dinner (up to six total)• Presentation to attendees during dinner (up to 20 minutes)• Recognition in the board meeting literature

HOSPITALITY SUITE SPONSORYour $5,000 investment includes:

• Access to suite and all activities held there for two sponsor representatives• Exclusive face time with board members of the Florida Medical Association• Exclusive signage both nights that the suite is open• Recognition in the board meeting literature• Lodging for two sponsor representatives• A full bar package

*Available to FMA Partnered Vendors Only.

ContactCall Cindy Miller or Matt Crowley at 800.762.0233 or email [email protected] or [email protected]

Effective 10/19/2010


2012 Advertising Terms and Conditions

CONTRACT

THE ADVERTISER OR ITS REPRESENTATIVE AGENCY (HEREINAFTER

CALLED THE “ADVERTISER”) HEREBY PLACES A REQUEST FOR

ADVERTISING IN ANY FLORIDA MEDICAL ASSOCIATION PUBLICATION

SUCH AS THE FLORIDA MEDICAL MAGAZINE, THE FMA MEMBER

CONNECTION E-NEWS OR ON THE FMA WEBSITE (HEREINAFTER

CALLED THE “PUBLICATION”) PURSUANT TO THIS CONTRACT, AND

IF THE PUBLISHER (HEREINAFTER CALLED THE “FMA”) ACCEPTS

THIS OFFER, THE ADVERTISER AND THE FMA HEREBY AGREE THAT

THIS CONTRACT SHALL BE GOVERNED BY THE FOLLOWING

CONDITIONS:

ADVERTISING PAYMENT POLICY

(a) To establish credit with the Florida Medical Association, the

Advertiser is required to make payment in advance for two

consecutive advertisements in the Publication prior to being placed

on an invoice system. Payment may be made in a lump sum or

payment may be made prior to each ad running. For the first two

issues of the Publication, payment must be received either with the

ad order or with the ad itself or it will not be published. If the

advertiser contracts for an ad to run in two consecutive publications

and allows time to elapse before running more ads, the FMA has

the option to require the two-time publication/payment requirement

to go into effect again. The FMA reserves the right to not extend

credit or cancel the extension of credit. Advertiser agrees to pay for

all advertising published by the FMA in accordance with this

contract. Once credit is established, the FMA will typically bill the

Advertiser within 30 days of each published advertisement covered

under this contract. Advertiser shall make payment to the FMA

within 20 days of receipt of billing. Unless otherwise stipulated in

writing, ad rates, discounts and charges for other services

necessary for the publishing of the advertisement under this

contract will be listed on the FMA’s official rate card specifically

incorporated herein. The FMA will hold the Advertiser liable for all

payments related to advertising under this contract. All court costs,

collection fees and reasonable attorney’s fees incurred by the FMA

in enforcing payment under the terms of this contract and

corresponding rate card referred to in Section 2 herein shall also be

borne by the Advertiser.

(b) The FMA reserves the right to cancel this contract at any time

upon default or anticipatory default by the Advertiser in the

payment of accounts stated or in the event of any other substantial

breach or anticipatory breach of this contract by the Advertiser.

Upon such cancellation, charges for all advertising published and

all other charges payable under this contract shall become

immediately due and payable by the Advertiser upon rendition of

bills therefore. Advertiser shall make payment to the FMA within 20

days of receipt of billing.

(c) The postmark date on the envelope properly addressed to the

FMA shall be considered the date when payment is made.

RATES

(a) The FMA represents that all its rates are published on an official

rate card which is periodically updated by the FMA and given a new

effective date.

(b) The FMA’s official rate card with rates in effect at the time a

requested advertisement is published by the FMA shall be

understood to mean the schedule of advertising rates of the FMA

upon which this contract is based. The Advertiser hereby

acknowledges that it is aware of the official rates in effect at the

time the Advertising Insertion Order/Contract is executed and

understands that it may request an updated rate card in writing

from the FMA at any time.

(c) Any and all negotiated advertiser discounts will be

communicated in writing by the FMA to the Advertiser.

PROOF OF INSERTION

A sample page containing a published version of the advertising or,

at the request of the Advertiser, a copy of each issue in which the

advertising appears, shall be mailed or otherwise supplied to the

Advertiser, which shall be deemed to have received such a copy or

page unless the FMA is notified in writing o the non-receipt thereof

within 30 days after the date of the publication. Failure to forward

or furnish such copy, page or affidavit shall not constitute a breach

of the contract. However, the FMA shall exercise reasonable

diligence in attempting to meet all such requests.

OMISSION OF ADVERTISING

Failure by the FMA to insert in any particular issue or issues the

advertising under this contract invalidates the order for insertion in

the missed publication but shall not constitute a breach of contract.

The FMA shall have the right to omit any advertisement when the

space allotted to advertising in the issue for which such

advertisement is ordered has all been taken, or where there is a

substantial change in the product or subject of the advertisement

which may conflict with the FMA’s general policy on advertising.

The FMA may also limit the size and or position of an advertisement

in any issue.

GENERAL

(a) Advertisers may not cancel orders for, or make changes in,

advertising after the closing dates of the particular Publication.

(b) The FMA is not responsible for errors or omissions in any

advertising materials provided by the Advertiser (including errors in

key numbers) or for changes made after closing dates.

(c) The FMA may reject or cancel any advertising for any reason at

any time. Advertisements simulating the Publication’s editorial

material in appearance or style or that are not immediately

identifiable as advertisements are not acceptable. If an Advertising

Insertion Order/Contract which has been previously accepted by

the FMA is cancelled by the FMA, the FMA’s sole responsibility

shall be to promptly refund all monies previously paid to the FMA

less any charges for advertisements already inserted pursuant to

the FMA’s original Advertising Insertion Order/Contract.

(d) No conditions, printed or otherwise, appearing on contracts,

orders or copy instructions which conflict with, vary, or add to these

Terms and Conditions or the provisions of the Publication’s official

rate card will be binding on the FMA and to the extent that the

Terms and Conditions contained herein are inconsistent with any

such conditions, these Terms and Conditions shall govern and

supersede any such conditions.

(e) The FMA has the right to insert the advertising anywhere in the

Florida Medical Magazine at its discretion unless the advertiser

purchases a premium placement position or is otherwise stated in

writing by the FMA. For all other advertising, any condition on

contracts, orders or copy instructions involving the placement of

advertising within the Florida Medical Magazine (such as page

location, competitive separation or placement facing editorial copy)

will be treated as a positioning request only and cannot be

guaranteed. The FMA’s inability or failure to comply with any such

condition shall not relieve the Advertiser of the obligation to pay for

the advertising.

Test 1

Design

Transcript of Test 1