Mindful TravelTEAM FORE-EYES, IXD 2017CMU / SCHOOL OF DESIGN

Monique Smith, Nehal Vora, Vikas Yadav, Ming Xing

Contents

TRENDS

“HOW MIGHT WE”

TERRITORY MAP

LEVERAGING MR

RESEARCH PLAN

TEAM FORE-EYES / MS EXPO, CMU 2017

TRAVEL

TEAM FORE-EYES / MS EXPO, CMU 2017

TRENDS

TEAM FORE-EYES / MS EXPO, CMU 2017

Personalization Automation Mobile First

New Forms of Experience Sharing

Packaged Travel Virtual Travel

Conscious Computing

Unplugged Travel

TRENDS

TEAM FORE-EYES / MS EXPO, CMU 2017

How might we enable people to travel more mindfully?

“HOW MIGHT WE”

TEAM FORE-EYES / MS EXPO, CMU 2017

TERRITORY MAP

TEAM FORE-EYES / MS EXPO, CMU 2017

TERRITORY MAP

TERRITORY MAP

TERRITORY MAP

TERRITORY MAP

TERRITORY MAP

TEAM FORE-EYES / MS EXPO, CMU 2017

physicality of the medium

reduce our cognitive load

info delivered “just in time”

consolidate our devices MR

TEAM FORE-EYES / MS EXPO, CMU 2017

stakeholder interviews

observational research

competitive research

survey

RESEARCH PLAN

TEAM FORE-EYES / MS EXPO, CMU 2017

• What are the key moments of travel that impact a traveler’s ability to be “in the moment”?

• What are the drivers that motivate people to travel? How do travelers assess whether they’ve met their goals of traveling to a new place?

• How do travelers currently capture and share their memories? What is the role of memory capture? What are the most memorable moments of a traveler’s experience?

• When do travelers want to be “connected” and when do they want to “disconnect”?

RESEARCH PLAN

TEAM FORE-EYES / MS EXPO, CMU 2017