Director of TwoCents Group

•    Branding•    Graphic Design•    Marketing•    Advertising• Social Media• Web

Write for Marketing MagazineWrite for Jeweler MagazinePublishing book this year

Lion Nathan, HeinekenConsumer behaviourFMCG goodsRetailPromotionsSocial networking

 

   http://www.helphive.com/business-central/tag/customer-recommendations/

Our motto for you:

CONSISTENTRELEVANT

Why Do People Interact?

40%: discounts and promotions39%: show my support for company

to others34%: stay informed about company33%: updates on future products30%: updates on upcoming sales25%: access to exclusive content21%: learn more about the

company

Should I promote my posts?

Normal rate around 23% to 33%

History of Offers

Daily Deal Stats

• 58% of businesses cited customer acquisition as the top reason for liking daily deals. 

• 42% of businesses cited ineffective customer acquisition as the primary reason for not offering a daily deal again.

• 38% of daily deal buyers said they were already loyal to the business offering a deal.

• 31% of daily deal buyers said they were new customers • 27% of daily deal buyers were swayed by a discount after having either visited

only sporadically or had stopped patronizing the establishment altogether. • 77% of deal buyers for Groupon, LivingSocial, Travelzoo, and BuyWithMe were

new customers, all spent more than the deal's value, and an average of 20% of these new customers became repeat customers.

• 48% of businesses said they would offer another daily deal, while a third were uncertain. 

• 68% of daily deal buyers returned to the establishment even without another discount. 

• 53% buyers went on to become regular customers. • 67% buyers for restaurants said they returned to the restaurant where they had

previously used a daily deal. • 48% buyers for restaurants were new customers & 83% ended up

recommending the restaurant to family or friends.

History of Offers

The Problem with Location?

"About 10 per cent of calls have been really abusive, another 10 per cent have been seriously concerned and about 70 per cent want to book and tell their friends.”

- Paul Dimmick, Huon Bush Retreat

When to offer, Offers?

783 fans

Facebook 1 Degree of Separation

273,189 friends of fans

Top Tips

•Have a Plan! Set Objectives!•Know Your Message•Stay On Brand•Help People Find You•Constant & Relevant

Communication•Get Everyone Involved•Listen! And Reply! •“A vocal minority, but an aural

majority” •Be a Resource•Develop Tabs