2012 PROGRAM RECAP

2012 Event Sponsor

Event Sponsorship Recap

Phoenix Cooks Event • The Event

• Wine Seminar

•Terre de Trinci Booth

• Retail Tie-In

Social Media and Website Marketing • Event Marketing

• Ticket Giveaway Contest

• Website Promotion

Program Highlights

The Event

Phoenix Cooks is a colorful landscape of ingredients, products, talents

and passions designed to intrigue the palette and zest for culinary

experiences while benefiting Phoenix Children’s Hospital.

4 Stages Hosted by Local Clear Channel Radio Talent

36 Unique Spirit and Wine Booths

Over 50 Restaurant Booths

The Event

3,500+ People Attended the Event

Over $35,000 was Raised for Phoenix Children’s Hospital

Terre de Trinci hosted the

“Indigenous Wines of Umbria” Seminar

The seminar explored Terre di Trinci’s unique, complex and

elegant wines from the Umbria region of Italy and featured

Chardonnay, Sangiovese, Rosso Trinci

and Sagrantino di Montelfalco.

Presented by Lorenzo Mattoni.

Wine Seminar

Terre de Trinci Booth

Featured

Terre de Trinci Chardonnay, Sangiovese, Rosso Trinci

and Sagrantino di Montelfalco

IRC’s were handed out to event attendees.

Terre de Trinci wine label

cards were available for

takeaway.

Retail Tie-In

was the retail sponsor of the event and

their Wine Stewards hosted a booth where attendees could

place special orders for Terre de Trinci wines.

Special Order Forms were included in the Event Bags given

to attendees at check-in.

Event Marketing

Total Reach of Facebook Marketing – 2,200+

Total Reach of Twitter Marketing – 5,800+

A listing was created on SIPS’ Facebook Event Calendar

with general information about Phoenix Cooks.

Posts and tweets were made to promote the event.

After the event, SIPS posted a photo album on Facebook.

Posts made on SIPS’ and Phoenix Cooks’ Facebook Pages promoting the event.

Phoenix Cooks tweet promoting the event.

Re-tweeted by Alliance Beverage.

Phoenix Cooks Listing on

SIPS’ Event Calendar.

SIPS photo album post.

Phoenix Cooks reposted the photo

album to their page.

Ticket Giveaway Contest

Total Reach of Facebook Marketing – 2,200+

Total Reach of Twitter Marketing – 5,800+

SIPS/Alliance Beverage ran a Facebook Contest

giving away event tickets through Phoenix Cooks’ Page.

Consumers were asked to “like” the SIPS Facebook Page

in order to enter the contest.

Posts and tweets were made to promote the contest.

Posts on Phoenix Cooks’ Facebook Page.

Tweet on Alliance Beverage’s Twitter Page.

Re-tweeted by The Westin Kierland.

Consumers would land on a page that showed the

details for the contest; all they had to do was “like”

the SIPS’ Facebook Page to be entered to win.

Website Promotion

Phoenix Cooks’ website hosted a “Libations” page

featuring all of the brands participating in the event

and a “Classes” page promoting the wine seminar.

Clear Channel station, Mix 96.9, ran advertisements on

their website promoting the event as well as the

“Beverages with Benefits” Program.

Phoenix Cooks Website Impressions – 2,495,000+

Mix 96.9 advertising

on their website

Phoenix Cooks website homepage with link to

“Libations” and “Classes” pages

“Libations” page

on Phoenix Cooks website “Classes” page

on Phoenix Cooks website

Total reach of website promotion – 2,495,622 impressions

• Brand Exposure to 3,500+ Event Attendees

• Social Media Reach: 8,000+

• Website Impressions: 2,495,000+

Program Highlights

This recap was proudly made for Terre de Trinci by

2012 Sponsorship Recap