Teradata – StrongView Integration

ADVANTAGE

Frustration

• Reintegration of campaign data back into Teradata Customer Interaction Manager (CIM)

• Data transmission latency• Lack of advanced email marketing features• Recurring and escalating CPM fees• Issues with scalability, performance and

usability

Are you experiencing any of these challenges with your existing ESP?

Proprietary and Confidential | 2

The Solution

• Increase the value and ROI of your Teradata CIM implementation

• Integrate natively with CIM output tables, eliminating manual data transfer

• Easier re-integration of data and correct

attribution to Teradata CIM

• Increase data transfer frequency, allowing a real-time view of customer activity

Teradata + StrongView

Proprietary and Confidential | 3

Experience You Can Count On: Overstock

• Extensive RFP and market review

• Live in 3 months, including both ad-hoc & transactional campaigns

• Integrate deeply with Teradata for all batch & triggered/transactional emails

• Provide marketers with a sophisticated app for channel execution

Proprietary and Confidential | 4

Experience You Can Count On: The Cosmpolitan Of Las Vegas

• Offered the tightest integration with Teradata

• Easiest most intuitive UI for marketing team

• Increased campaign performance and streamlined execution

• Ability to execute more sophisticated campaigns that are highly dynamic and automated

Proprietary and Confidential | 5

Teradata CIM: How It Works

Develop Communication

Define Target Groups

Validate & Launch Communication

Reports

Data Mapped To CIM Response Tables

Success, Aggregate, & Tracking Data

Point to Data Source

Define Target(s)

Create Message Templates

Create Mailing

Response Data

Launch/Schedule Mailing

Reports

CIM UI CIM GeneratedTemp Tables

Message Studio

Track & CollectResponse Data

Response Data

Data Warehouse

StrongView Data Connect

Proprietary and Confidential | 6

Summary

• Increase the value and ROI of your Teradata CIM implementation

• Integrate natively with CIM output tables, eliminating manual data transfer

• Easier re-integration of data and correct attribution to Teradata CIM

• Increase data transfer frequency, allowing a real-time view of customer activity

Proprietary and Confidential | 7