Teradata Integrated Web Intelligence

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TERADATA INTEGRATED WEB INTELLIGENCE

A NEW WORLD OF OPPORTUNITY


Discussion – Integrated Web Intelligence

Missed Opportunity is Revenue Left on The Table

The Value of Data Integration and The Possibilities

Get a Jump on the CompetitionWhat IWI Could Mean to Your Company


"Web analytics data is one of the few pieces of customer data that direct

marketers have not yet integrated into their customer databases. This is a

missed opportunity…"

– Megan Burns and Suresh Vittal

October 2008 – Forrester Research report “Q&A: Five Web Analytics Answers Direct Marketers Must Know.”


What if you could bring the two worlds of data together?

….Could you turn missed opportunity to profit?

An abandoned cart on Tuesday turns into an in-store sale of the same Deluxe Gas Grill on Wednesday. Cancel remarketing the grill in the abandoned cart and email the customer information on briquettes for his new grill!

2 bad online experiences is unfortunate. Added to 2 bad offline experiences….and it warrants a special apology. Putting 2 and 2 together could retain the customer!


What if you could bring the two worlds of data together?

….What else could you do?

Use targeted content (from customer service payment and in store purchase history) to entice shoppers.

Create new customer segments (based on online behavior data) and test content and offer strategies.

Connect online search to offline purchases using factors like location and time (geospatial and temporal data).

Use new online behavior data or existing offline data to refine and/or confirm predictive modeling.


THE VALUE OF DATA INTEGRATION


"[Teradata's] attention to leveraging the data warehouse to

include online behavior data is one of the more visionary [approaches

in the market]."

– Adam Sarner


"[Teradata] truly provides a 360-degree view of the customer. The logical data model even captures web search and browsing history to truly paint a single picture of

consumer behavior."– Leslie Hand


Teradata’s Fully Integrated Data Model Approach

Reveals new into individual customer behaviorTies together Business Users needs and IT

architectureEnable Online and Offline marketers to work from

the same data – enabling better informed decisions

Links campaigns together across stores, online shopping, phone orders etc.


Catalog

TV

BlogsBanner Ads

Teradata’s Fully Integrated Data Model Approach

Marketing

Adapter

Search

Call Center

Websites

Adapter

Word of Mouth

Print Direct Mail

Email

Adapter

Social Media

Retail


Integrated Data and applications for Predictive Modeling and Scoring

An integrated platform for reporting, analysis and visualization

Campaign management, List development and content management to drive remarketing, recommendations and next best offer

Integrated Web Intelligence:


GET A JUMP ON THE COMPETITION


“NUMBERS A BANK COULD LOVE”

LARGEAMERICAN

BANK


The IWI Value Results

Targeted campaigns now 3x more responsiveInbound marketing logs 90% lift in responsesLife-cycle messaging sees 20% increase in

activationsPhone bankers increase generated revenue 4x

(when routed high-profile, high-potential callers)

LARGEAMERICAN

BANK



The IWI Enabled Solution


Identify, upgrade, and route high-priority callers to best possible resource

Enable bankers to suggest options based on current and historic customer behavior

Deliver web pages and text alerts to high-profile customers based on real-time activities

LARGEAMERICAN

BANK


“TERADATA DELIVERS”


The IWI Value ResultsEmail campaigns planned and launched faster TV ad effectiveness analyzed instantlyMultiple offer sets tested simultaneously“Problem” products visible sooner with auto return

triggers Average market basket jumps 100%; revenue, $12

million



The IWI Enabled Solution


Integrate a customer’s online and offline behavior data

Build a customer segmentation from newly integrated customer files within 9 months.

Implement a rapid analytic environment with Teradata Warehouse Miner and KXEN


IWI AND YOUR COMPANY


Track offline sales (originating from online marketing channels) and assign proper attribution

Automate the analysis of online display and search advertising to automate resource allocation decisions

Reduce turn around time for custom reports generated for other areas of the business

What Will You Tackle First With IWI?


For more information on Teradata

Integrated Web Intelligence,

go to:

http://www.teradata.com/t/products-and-services/integrated-web-intelligence/



Teradata Integrated Web Intelligence

Business

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