Teradata big analytics roadshow data driven marketing by alteryx

1© 2013 Alteryx, Inc.

Data-Driven Marketing:

Hear CustomersSpeak Through

Their Data

Rick Schultz

SVP Marketing

Teradata Big AnalyticsSan Francisco May 1, 2013


1. Driving Better Decisions with Customer Analytics

2. Customer Analytics with All the Relevant Data

3. Humanizing Big Data Through Analytics

Hear Customers Speak Through Their DataData-Driven Marketing with Alteryx & Teradata UDA


Questions That Keep Us Up At Night

Which Channels are performing best?

What is the best cross-sell campaign for this segment?

Which prospects should I target for this campaign?

What interactions are most likely to cause churn?

Which is our most profitable

segment?

How do I move them to purchase

faster?


But…

Our Picture of the Customeris Not Getting Any Clearer


Cloud Data

“I just want to understand what

we should be doing…”


Traditional Solution Equation for360 Degree Customer Project

Large IT Data Project

Multiple Tools Lots of Time

Fail


A Better Way to Solve The Challenge

Data Artisan

Capabilities of Data Scientist that Drive Largest Value Today

Marketing orCustomer Analyst


Customer AnalyticsStarts Key Strategic Decisions

Unify picture by blending data across all channels

Improve targeting, growth & customer

profitability with sophisticated analytics

Empower decision-makerswith analytic apps

1

2

3


Big Data is Great, But Context is King


Rapid design of predictive

analytics with unique spatial understanding

Analy

ze

App &

Data

All Relevant Data

Enrich

Packaged Market &

Customer Data

Consumerize the use of

sophisticated analytics

Alteryx Strategic Analytics Platform

(+ Tableau Output)

Utilize & Integrate any data source,

Design an analytic workflow

Inte

gra

te


Sophisticated Analytics Made EasyAnalytic Workflow Designed by Data Artisan


Empower Decision Makers Gallery Apps Provide Task Driven Access to All Relevant Data

http://gallery.alteryx.com

http://gallery.alteryx.com/


DEMONSTRATION: Alteryx Overview


Alteryx & Teradata Unified Data Architecture (UDA)

Easy to Build Analytic Apps, Data Sets for Visualization

Visual Workflow for Data Integration to

enable/leverage Unified Data Architecture

Data Blending & Movement

Analytics Creation & Consumption

DISCOVERY PLATFORM

CAPTURE | STORE | REFINE

INTEGRATED DATA

WAREHOUSE

Teradata Unified Data Architecture

In-Database AnalyticsData Blending


Visual Workflow for Data Blending & Enrichment

Visual workflow for moving and blending

data across UDA

Unique packaged data for enrichment

of customer, marketing and sales

dataEasily enable

business analysts with Teradata Labs to

access analytic dataset


Easy to Use, Drag-and-Drop for the LOB Analyst

Run

Enable line of business analyst to

get full value of UDAIndependent creation of

sophisticated analytics with no

coding or additional resourcesSingle workflow for

data blending, analytics and

delivering business output


Tap into UDA’s Analytical Capabilities

Create workflows and apps that

maximize analytic capabilities of UDA

Maximize performance of

analytics through in database analytics

Deep support for Aster analytic

functions enable UDA wide analytics

In

Data

base

A

naly

tics

Ast

er

Analy

tic

Funct

ions

Simple Analytic Creation

Analytic Applications

SQ

L-

Map

Red

uce

Tera

data

SQ

L


Faster, Easier Aster n-Path Analysis

Discover n-Path for purchase, churn or other

use cases

Enables expert users to access the underlying code

Encoded as drag and drop macros for business users


DEMONSTRATION: Alteryx & Teradata

Unified Data Architecture


Alteryx Adoption and Customer Success

"Top 10 Big Data Pure

Plays"

http://www.brandsoftheworld.com/download/brand/80983.html















Real World Customer Analytics with AlteryxCustomer Video Featuring:


Driving Better Decisions with Customer Analytics

Customer Analytics with All the Relevant Data

Humanizing Big Data Through Analytics

Hear Customers Speak Through Their DataData-Driven Marketing with Alteryx & Teradata UDA


Next Steps

Come See Us In the Exhibit Hall

&Visit

www.alteryx.com/teradata

Thank You!


• Customer Analytics• Big Data Analytics• Customer data• Strategic analytics• Predictive analytics• Analytics Gallery• Big Data Analytics• Humanizing Big Data• Cosumerizing Big

Data

Key Terms

• Alteryx• Teradata• Teradata UDA• Teradata Roadshow• Alteryx Analytics

Gallery• Rick Schultz• Kroger• Michaels• TBC

Teradata big analytics roadshow data driven marketing by alteryx

Technology

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