TePoema Workshop
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Transcript of TePoema Workshop
© 2008 TAHITIAN NONI INTERNATIONAL
Get Cash Flow Positive with
Tahitian BeautyTM Spa Parties
Elizabeth ClydeProduct Sales Manager
© 2008 TAHITIAN NONI INTERNATIONAL
Get Cash Flow Positive
with TePoemä
• Product
• Cash flow positive
• Host a successful
party
© 2008 TAHITIAN NONI INTERNATIONAL
John Garruto
© 2008 TAHITIAN NONI INTERNATIONAL
State of the
Personal Care Industry
© 2008 TAHITIAN NONI INTERNATIONAL
Trends
• Purity – More emphasis on nature-based
products; health and wellness is a global trend
• Organic – Often ingredients rather than product
• Results Oriented – Problem/Solution products
• Skin Brightening – Not just for Asia; demise of
hydroquinone has created a new category
© 2008 TAHITIAN NONI INTERNATIONAL
What is a natural or organic
personal care product?
• What is natural? Existing in or produced by
nature; Animal, Plant ,or Mineral
• What is organic? Certified ―Organic‖ – Minimum
of 95% of the non-water content is from
certified organic sources
• Certified ―Made with Organic‖ – Minimum of
70% of non-water content is certified organic
© 2008 TAHITIAN NONI INTERNATIONAL
Where does TNI stand
in all of this?• Nature based
• No parabens
• No sulfates
• No animal derived
ingredients
• No volatile alcohol
• No animal testing
© 2008 TAHITIAN NONI INTERNATIONAL
Parabens
• What are they? Esters of paraminobenzoic acid
• Why don’t we use them? Parabens can mimic
the hormone estrogen, as well as cause irritation
in sensitive individuals
• TNI has a serious leg up on the competition
when it comes to the exclusion of parabens in
our formulas
© 2008 TAHITIAN NONI INTERNATIONAL
Sulfates
• What are they? Sulfur salts/surfactants
• Why don’t we use them? Irritation issues
• What do we use instead? Decyl glucoside
• Behentrimonium Methosulfate is not a
simple sulfate; it is an emulsifier and hair
conditioner made from canola and coconut
© 2008 TAHITIAN NONI INTERNATIONAL
Volatile Alcohol
• Why don’t we use them? Drying and
―carrier‖ issues
• What do we use instead? Water based
systems and solubilizers/encapsulates
• Cetyl, Stearyl, and Cetearyl Alcohols are
not volatile alcohols
© 2008 TAHITIAN NONI INTERNATIONAL
Animal-Derived Ingredients• Why are they bad? Social issues, BSE(Bovine
Spongiform Encephalopathy) and other animal-
borne diseases
• Examples of animal-derived ingredients: Animal
proteins such as collagen, elastin, and many
emulsifiers and waxes used in personal care
products
• What do we use instead? Plant derived
alternatives from soy, coconut and rice
© 2008 TAHITIAN NONI INTERNATIONAL
Micro-Swelling
• What causes it? LIFE
• Balloon example
• How can we prevent it?
© 2008 TAHITIAN NONI INTERNATIONAL
How to Prevent Skin Damage
• Avoid—eliminate if possible—damaging sources
• Use of sunscreen
• Noni elements, vitamin A, and vitamin E have
been found clinically to defend against micro-
swelling, most likely through their antioxidant
properties
• Slow down the micro-swelling process
© 2008 TAHITIAN NONI INTERNATIONAL
• Research showed:
• Free radicals induce signal molecules to start the
micro-swelling process
• Micro-swelling is always accompanied with free
radicals and eliminating free radicals slows down
micro-swelling
Micro-swelling is a multi-step process and
can be stopped at any step of the process.
Adenosine A2A has been found to stop
a middle step in micro-swelling.
© 2008 TAHITIAN NONI INTERNATIONAL
Noni Clinical Study
• Research Results Show:
• Fresh squeezed leaf juice is antioxidant
• Leaf extract acts like Adenosine A2A
© 2008 TAHITIAN NONI INTERNATIONAL
• Products with noni elements contain
antioxidant and anti-micro-swelling
properties.
• Leaf juice & extract may be effective for
skin care purposes.
© 2008 TAHITIAN NONI INTERNATIONAL
Other ingredients contribute to the
prevention of Micro-Swelling
• Pikea Robusta – NO inhibitor – Provides
environmental protection
• DragoCalm – Standardized to 100ppm
Avenanthramides – Antioxidant, anti-irritant,
antihistamine
• Alpha-Bisabolol – Active from chamomile
© 2008 TAHITIAN NONI INTERNATIONAL
Get Cash Flow Positive
• Goal: $126 each month
• How?
– 2 Spa Parties per month
– Sell 10 Regimen Packs per month
© 2008 TAHITIAN NONI INTERNATIONAL
Breakdown
• 10 Regimen Packs (68 x 10) = 680 CV
• 680 CV x 20% = $136
© 2008 TAHITIAN NONI INTERNATIONAL
Great News!
1 CV Point per
Sell $630 worth of TePoemä product per month
© 2008 TAHITIAN NONI INTERNATIONAL
Reaching your goal
© 2008 TAHITIAN NONI INTERNATIONAL
Product of the Product
• Use the product– start with
the Daily Regimen Pack
• Understand the reasons and
benefits of each product
© 2008 TAHITIAN NONI INTERNATIONAL
Online Resources• www.nonioffice.com • List of ingredients and
functions
© 2008 TAHITIAN NONI INTERNATIONAL
Beauty Event Kit
• Step-by-step instructional manual and DVD
• Essential items you’ll need to create a
Tahitian Experience
© 2008 TAHITIAN NONI INTERNATIONAL
Hosting a Successful Spa Party
• Welcome guests
• Brief company history
• Story of noni—skin benefits
• Product Testimonial
• Product Demonstration
© 2008 TAHITIAN NONI INTERNATIONAL
• Close the sale—distribute product
• Book next party—show hostess gift
• Close main meeting
• Business briefing—(15 min)
– Rewards member program
– Becoming an IPC
– Fearless Income BuildingTM
Hosting a Successful Spa Party
© 2008 TAHITIAN NONI INTERNATIONAL
Closing the sale• Set sales goal for each event
• Offer retail price—include Spa Party
promo
– With purchase of Regimen Pack, receive 20%
discount on 2 treatment products
– Spend $75 and receive Moéa® Body Soufflé
sample card
– Free travel bag
© 2008 TAHITIAN NONI INTERNATIONAL
Spa Party PromoPurchase Regimen
Pack and receive
FREE travel bag
Retail Regimen Pack for $90
Purchase Pack with bag
CAS $72.99
© 2008 TAHITIAN NONI INTERNATIONAL
Get Creative• Restore ($84)
• Lift and Restore ($96)
• The Metro Man ($80)
© 2008 TAHITIAN NONI INTERNATIONAL
Incentivize New Hostesses
• If the party results in X amount of sales
and additional booking…
• Then offer one of the following incentives
© 2008 TAHITIAN NONI INTERNATIONAL
Hostess Incentives
• Special gift from TNI Gifting Collection or
Hostess Reward Packs
• Special Hostess Pricing
(20% discount)
• 50% off Regimen Pack
• Additional incentive if sales exceed $500
– Receive 2 treatment products at 50% discount
© 2008 TAHITIAN NONI INTERNATIONAL
Follow-up
• A first time customer is typically a repeat
customer
• Phone calls, emails, holiday specials,
upcoming events
• Holiday promotion– Be first to email me your order on (holiday) and receive 50% off,
2nd to email receives 30% discount, 3rd receive 10% discount
• Use the new profile cards
© 2008 TAHITIAN NONI INTERNATIONAL
TePoemä Spa Party
• Creates Retail
Profit
• Builds your warm
market of potential
candidates
© 2008 TAHITIAN NONI INTERNATIONAL
Don’t Forget!
• Be product of the product
• Prepare with sales tools
• Close the sale
• Incentivize new hostesses
• Follow-up
• Have FUN!