Drivers Of World Change

Coming Full CircleWhat is it about?

- How the news industry is being reshaped by technology

- Downfall of traditional media

- Return of social media

Why O Why

• History of mass media• Fresh perspective• Relevance to our life • Thus being a totally awesome

debate/discussion/class part class paaaart!!!!

HighlightsSocial Media is not new!Social Media is “vibrant, freewheeling &

discursive”“opinionated, polarized & partisan”No more journalists!No more barriers to entry!Vertical Horizontal distribution of informationServing advertisers Serving readers

Social MediaEMPOWERSthe MassesINFORMATION CAPITAL

DISTRIBUTION OF POWER

Key Takeaway Message

Information Capital

• Informed Choices• Less Censorship

For informed choices, see Yahoo Answers! (I saw this on Y!A hahaha)

Distribution of Power• Horizontal Vertical Distribution of news• Empowered individual against a corporation

So how is social media a driver of world change?From a Passive Audiences Audiences with a voice

The End (10/10)

“Media organizations need to reorient themselves to serving

readers rather than advertisers, embrace social features and

collaboration, get off political and moral high horses and stop trying

to erect barriers around journalism to protect their position.” “Journalism will no longer

be the exclusive preserve of journalists”

“The digital future of news has much in common with its chaotic, ink-stained past”

Discussion Time!

1. Are there any downsides to social media?

2. Will old media like newspapers and books become obsolete one day?

3. How have journalists been affected by new media?