photo © Kalyan Varma

2014 Sustainability & Certification WorkshopTensie Whelan

Growth in RA Certificates (with Location Points) – 2011

MAPPING

Growth in RA Certificates (with Location Points) – 2012

MAPPING

Growth in RA Certificates (with Location Points) – 2013

MAPPING

Who Really Knows Where We Work?MAPPING

Farm MappingMAPPING

Of course one point per certificate does not provide a very complete picture. Here in Bia-Juabeso we are mapping:

• Phase 1 – 1,259 farms (833 farmers)

• Phase 2 – 1,799 farms

We need to collect more information at the farm (i.e. production unit or group member) level.

Accurate farm area values are important for:

• Calculating allowed certified volume

• Estimating chemical use

• Determining per hectare certification fees

For example, in phase we found the official certificate area (reported by the farmers) was 2.7 times greater than accurate surveyed area.

AGRICULTURE OVERVIEW

7.5 MILLIONacres of certified farmland

1.1 MILLIONcertified farms

43 countries worldwide

Percentage of Total World Market

Tea Coffee

14%* 5.2%

Cocoa Bananas

14.5% 3.7%*

(20% of global exports)

*estimated

FORESTRY OVERVIEW

160 MILLIONacres of certified forest

49

$34 MILLIONearned by indigenous forest communities

countries worldwide

23,000households supported

through community forest operations

CLIMATE OVERVIEW

5.47 MILLIONacres across 45 forest carbon projects

9.3 MILLIONtotal metric tons of Carbon

Verification reductions by RA-Cert

23 countries worldwide

TOURISM OVERVIEW

12.3 MILLIONacres of protected land

1027,670 households

benefit

countries

929tourism businesses & organizations benefit

rafting photo © Aventuras de Sarapiquí

China’s First Rainforest Alliance Certified Tea Farm

Rainforest Alliance Certified Green Fountain Tea Estate, a 2,400-acre farm that produces tea for Unilever, became China’s first Rainforest Alliance Certified farm.

Sustainable farming has helped the estate achieve a stable and abundant level of production: 1.1 million pounds of tea annually—equivalent to 250 million teabags.

AGRICULTURE

New Frontiers in Agriculture

photo © Noah Jackson

Costa Rica’s First Rainforest Alliance Certified Dairy Farm

CATIE, a commercial farm in Costa Rica was the nation’s first cattle farm to achieve Rainforest Alliance certification for its dairy operations.

The farm demonstrates that dairy farming can be done in a sustainable way that curbs deforestation, reduces greenhouse gas emissions and promotes the ethical treatment of the animals.

AGRICULTURE

New Frontiers in Agriculture

Rainforest Alliance’s First Certified Palm Oil Cooperative

Hondupalma, a medium-sized palm oil cooperative of 600 members in northern Honduras, achieved Rainforest Alliance certification in October 2013—the first in the world to do this.

By streamlining and improving agricultural practices, the cooperative has seen a 15–20% increase in crop yields while making environmental gains and providing social benefits to workers and their families.

AGRICULTURE

New Frontiers in Agriculture

AGRICULTURE

Smallholder farmers suffer from a lack of credit access, but sustainability certification can help change that.

A study published by the Rainforest Alliance surveyed 110 smallholder coffee and cocoa producers in Colombia and Peru, 63 of which are Rainforest Alliance Certified, to better understand smallholder farmers’ issues concerning financial administration and credit access.

Improving Smallholder Farms’ Access to Credit

$5,562

$3,311

Avg. Dollar Value of Loans

Certified farms noncertified farms

1.36

0.66

Avg. Number of Loans per Year

CLIMATE

Spotlight: Climate, Nature and Communities in Guatemala (CNCG) Project

This USAID initiative, led by Rainforest Alliance along with a group of environmental, academic and business institutions, will invest $25 million in Guatemala over the next five years.

• Support rural communities to market forest products and services.

• Use national strategies to reduce deforestation.

• Adapt to the effects of climate change by building community capacity.

• Increase the capacity of ten environmental organizations.

• Support a low carbon emissions development strategy.

EDUCATION OVERVIEW

19.75 MILLION

Learning Site

page views since launch in FY04

on track to exceed

3 MILLIONpage views

in FY14

Students & TeachersSince launch of Education

program (FY03) we

have reached over:

5,300 teachers

120,000 students

nationally and internationally

EDUCATION

US/Guatemala Art Exchange

EDUCATION

Our Curriculum Makes the Grade

In 2013, a study of Florida test scores demonstrated that students attending our partner schools scored higher on 100% of the science indicators and 61% of the reading indicators than their peers at similar schools.

More substantial gains were noted among schools that have a high percentage of low-income students.

TOURISM

Strong Alliance with Ministries of Tourism and Environment

• Nicaraguan Tourism Institute (INTUR): Developing a country-wide operational plan to further sustainable tourism development.

• Ecuador Ministry of the Environment: Defining sustainability requirements for operating in key protected areas in the Amazon region.

• Costa Rican System of Protected Areas: Training their staff, local guides and host communities on how to deliver sustainable tourism services in 10 protected areas.

• Argentine Ecotourism Secretariat of Misiones: Promoting sustainable practices among tourism businesses operating along La Ruta de la Selva, a path that winds through some of the last remaining patches of Argentina’s Atlantic Forest.

Through a mentoring program for women at universities in Indonesia, the Rainforest Alliance is working to increase their professional development opportunities.

To date, approximately 50 percent of the women participating in this program have gained an entry-level position in their field of study or won scholarships to earn advanced degrees.

Boosting Opportunities for Women

IMPACTS

photo © William Crosse

Spotlight on Water: The ChallengeIMPACTS

salt water unusable fresh water (icecaps, permafrost, soil moisture, etc.)

Total Volume of Water on Earth

97.5%

usable fresh water

2.49%

0.01%

extreme scarcity (<500 m3 per person per year)

Projected Water Availability by 2025

IMPACTS

Certified coffee farms noncertified coffee farms

Water Quality in Streams in Colombia

8.8

Avg. Stream Visual Assessment Protocol Score

6.56

74%

Avg. Vegetation Cover Along Streambank

57.1%

12.35

Pollution-Sensitive Macroinvertebrate Species

8.1

Spotlight on Water: The Solution

Certified farms noncertified farms

Implementation of Water Protection Measures in Côte d’Ivoire

80%

17%

IMPACTS

Spotlight on Water: The Solution

IMPACTS

Water Conservation at Verified Tourism Businesses in Latin America

71%

Reduced water consumption

Spotlight on Water: The Solution

67%

Installed better equipment (timers, pumps, wells, pipes, sewage systems)

44%

Installed leak control & detection systems, composting toilets, and/or low-flow appliances

IMPACTS

Water Management Changes on Kitabi Tea Plantation, Rwanda

Top

The forested area has been left intact as part of the company’s compliance with RA certification.

Middle

New wastewater treatment system.

Bottom

Storage facility for boots used for agrochemical application.

Benefits for Cocoa Farms in Côte d’IvoireIMPACTS

Yields (kg/ha)

576 334

certified non-certified

On average yields on certified farms were 70% higher than those of noncertified farms.

$922 $542

certified non-certified

On average, revenue earned by certified farmers was 72% higher than that of non-certified farmers.

403 113

certified non-certified

With only a minimal difference in costs, the higher yields—and the correspondingly higher revenue these yields generated—translated into significantly higher income for certified farmers.

Revenue (USD/ha) Net Income (USD/ha)

Livelihood Differences on Cocoa FarmsIMPACTS

Percentage of Children at Expected

Grade Level

51%13%

certified control

54%11%

certified control

4.00 2.13

certified control

Access to Affordable Medical Treatment

Use of Protective Gear

Ethiopia

15–20% higher prices (555 certified farms, 2013)

Colombia

Yields 2x higher, net revenue 2.5x higher (72 certified vs. 72 non-certified farms, 2013)

Peru & Mexico

Yield & prices increase = $280/ha in net revenue (1/3 increase in yield) (2012)

Nicaragua

1/3 increase in yields (3,153 lb/ha vs. 1,922 lb/ha) (11 certified vs. 11 noncertified farms, 2012)

RA Certified Coffee: Economic Benefits

IMPACTS

IMPACTS

Environmental & Social Performance on RA Certified Tea Plantations in Africa

Mean Percentage of Tea Producers with a Non-Conformity

SAN Principles

18%

19%

3%

17%

16%

35%

4%

17%

6%

28%

2. Ecosystem conservation

3. Wildlife protection

4. Water conservation

5. Fair treatment of workers

6. Occupational health & safety

7. Community relations

8. Integrated crop management

9. Soil management & conservation

10. Integrated water management

1. Social and environmental management system

75% of initial nonconformities were eliminated by the most recent audit

Growth with Mainstream BrandsMARKETS

Growth in Palm Oil & BeefMARKETS

International GrowthMARKETS

Growth in Domestic MarketsMARKETS

Market Growth Indicators (Agriculture)MARKETS

727

1384

1951

2419

2916

3403

4034

56 212397

533691

840

1077

803

1786

3411

5106

6664

8553

11058

0

2000

4000

6000

8000

10000

12000

0

500

1000

1500

2000

2500

3000

3500

4000

4500

2007 2008 2009 2010 2011 2012 2013

Registered Companies License Agreements Artwork Submissions

455% growth in registered companies

Since 2007registered companies +41%

license agreements +48%

artwork submissions +33%

From 2012 to 2013

Upwards Trend on Use of Seal (Agriculture)MARKETS

0

500

1000

1500

2000

2500

3000

2008 2009 2010 2011 2012 2013

Annual Seal UseApplications

Submissions by Crop (Agriculture)MARKETS

coffee: 49%

cocoa: 29%

tea: 15%

bananas: 2%

flowers: 1%

palm oil: 1%

rooibos: 1%

others: 2%

Agriculture Products Distributed by CountryMARKETS

0 200 400 600 800 1000

United Kingdom

United States

Germany

France

Belgium

Netherlands

Sweden

Denmark

Canada

Ireland

Austria

Finland

Switzerland

Spain

Italy

Portugal

Norway

Australia

Greece

Japan

• More than 53 companies participated

• Celebrity engagement: Alec Baldwin tweeted, Deborah Cox posted on Instagram, several celebrity chefs tweeted

• Events in New York City and London

Follow the Frog Week 2013

COMMUNICATIONS

Follow the Frog Week 2013COMMUNICATIONS

Follow the Frog Week 2013COMMUNICATIONS

®

• 11 campuses

• 10,000+ students reached

• 900 pledges to “Follow the Frog”

• Tweets from the headlining band Grouplove

Campus Consciousness Tour

COMMUNICATIONS

Goal

To raise consumer awareness about how sustainable cocoa cultivation benefits the environment, farmers and communities—and how brands support these benefits by sourcing from Rainforest Alliance Certified farms.

Messages

• Meet one of the farmers behind your Rainforest Alliance Certified cocoa.

• Explore the visual story of chocolate.

• Follow the frog when you shop for chocolate this Halloween.

Cocoa CampaignCOMMUNICATIONS

The video won silver in the “Charity and Not for Profit” Category, IVCA Awards 2014. This is a prestigious award for excellence in effective business and public sector communications in video, interactive projects, business television and digital media.

Total reach on all channels, Twitter, Facebook, YouTube, including company promotion = 3,217,412

Cocoa Campaign StatsCOMMUNICATIONS

• “I’m Alive” music video produced by Andres Levin and featuring Grammy award-winning Brazilian artists Caetano Veloso and Lenine as well as other Brazilian musicians.

• Celebrating our work conserving Brazil’s forests

• Instagram contest

Earth Month CampaignCOMMUNICATIONS