TennesseeBankersAssociation

TNBankers.org

2020 Media Kit

Advertising and sponsorship opportunities include: The Tennessee Banker magazine | TNBankers.org | This Week e-newsletter

Regulatory Bulletin e-newsletter | Bankers Directory | Conferences and events

The Tennessee Banker, the flagship publication of the Tennessee Bankers Association, has been meeting the needs of Tennessee’s banking community since 1913. It is the only magazine published for the state’s banking industry.

More than 2,500 subscribers receive The Tennessee Banker every other month. It provides readers with pertinent information regarding the Tennessee banking climate and personal insight into the bankers who serve the Volunteer State. This information is important not only to the Tennessee banking community, but also to those who serve and work with Tennessee bankers, including TBA associate members who provide bankers with products and services; legislators who serve Tennessee and the banking community in the political arena; and regulators that exam and monitor Tennessee banks to make sure our industry remains compliant and sound. Throughout the year, the magazine is distributed to those attending the TBA Annual Meeting, education conferences, seminars, and workshops.

Written and edited solely for Tennessee bankers, The Tennessee Banker puts your advertising on the desk of interested buyers. Join the ranks of those in the know and advertise in The Tennessee Banker.

Contact Information Tyler Nelson, Vice President of Communicationstnelson@TNBankers.org

Tennessee Bankers Association 211 Athens Way, Ste 100Nashville, TN 37228-1381 615-244-4871 or 800-964-5525www.TNBankers.org

The Tennessee Banker TBA2020 Media Kit

Reach the top decision-makers within Tennessee’s financial services community through The Tennessee Banker

The Tennessee Banker Membership Profile

2,000+Tennessee Bank Branches

205Tennessee Bank CEOs

99Members

of the Tennessee

General Assembly

11Members

of Congress

200+TBA Associate

Members

50State Bankers Associations

May/June 2019 • Volume 107 • Number 3

TENNESSEE BANKER

THE

July/August 2019 • Volume 107 • Number 4

R. Molitor Ford2019-2020 TBA Chairman

Commercial Bank & Trust Co.

Memphis

TENNESSEE BANKER

THE

January/February 2019 • Volume 107 • Number 1

TENNESSEE BANKERTHE

AnnualJ U NE 16 –18 | T HE R IT Z- CA RLTON ORL A NDO, GR A NDE L A K E S | ORL A NDO, F L A .

Meeting

Advertising RatesTBA Members and Associate Members (includes full color)Size ............................... 1x, 2x Rate ........ 3x, 4x, 5x Rate ........6x, or more RateFull Page ...........................$1,570...................$1,460....................... $1,390½ Page ..............................$1,330...................$1,290....................... $1,260

Nonmembers (includes full color)Size ............................... 1x, 2x Rate ........ 3x, 4x, 5x Rate ........6x, or more RateFull Page ...........................$1,770...................$1,660....................... $1,590½ Page ..............................$1,530...................$1,490....................... $1,460

Black and white - $500 discountOne color - $250 discount

Special PositionsPage 3, page 5...................................................................................$100Inside front cover ...............................................................................$85Outside back cover ...........................................................................$125All other requested positions add ...................................................... 10%

These charges are in addition to the appropriate space charge and are billed net. Placement of all other advertising is at the discretion of the editorial staff. Special positions may be assigned by the editor for the purpose of layout only, but if requested are considered billable. Cover positions require 4-color. TBA nonmembers do not qualify for the member rate.

MakeupsAdvertising rates listed apply only to camera-ready advertising copy. Any changes or alterations required earn a minimum $50 composition charge.

Artwork Requirements MaterialsPDF or EPS files (minimum 300 resolution and 150-line screen) preferred for all ads. All 4-color ads are to be supplied in CMYK format. Additional charges apply if TBA generates color proofs or makes alterations.

For additional advertising sizes/rates, please contact Tyler Nelson at tnelson@TNBankers.org.

The Tennessee Banker

The Tennessee Banker Ad Sizes

Full page,full bleed

Full page,no bleed

8.75” w x 11.25” h

Half Horizontal

7.5” w x 5” h

Half Vertical

4.5” w x 7” h

7.5” w x 10” h

TBA2020 Media Kit

DeadlinesA signed TBA contract must be on file before ad will run. Verbal instructions regarding advertising are treated as a tentative space reservation, which will be cancelled if a written contract is not received by the 1st of the month preceding publication. If new artwork is not received by the materials deadline, the publisher reserves the right to repeat the most recent insertion, and the advertiser agrees to pay for such insertions.

Contracts/insertion orders ................................................. 1st of preceding monthMaterials ........................................................................ 15th of preceding month

Issue Materials Deadline Publication DateJanuary/February ........................... Dec. 9 .......................................... Jan. 15March/April ..................................Feb. 14 ........................................March 16May/June ..................................... April 15 .........................................May 15July/August ...................................June 15 .......................................... July 15September/October ...................... Aug. 14 ........................................ Sept. 15November/December ....................Oct. 15 ......................................... Nov. 16

CancellationsCancellation orders must be received in writing on or before the 10th of the month preceding publication, or advertising will run as scheduled. Advertiser agrees to pay the regular ad rate. In the event a multiple-insertion contract under protected rates is shortened or cancelled for any reason, the advertiser will be short-rated to the rate earned and agrees to pay the short rate.

The Tennessee Banker TBA2020 Media Kit

January/February • TBA Annual Meeting preview of host city activities

and hotel amenities• Credit Conference preview• Human Resources Conference preview• Young Bankers Division Leadership Luncheons recap

March/April • TBA Annual Meeting preview of general session speakers

plus sponsor and exhibitor listing• Young Bankers Division Leadership Convention preview• Bank Risk, Security & Technology Conference preview• The Southeastern School of Commercial LendingSM and

The Southeastern School of Advanced Commercial LendingSM recap

• Legislative Reception, Credit Conference recaps

May/June • TBA Annual Meeting nominees for officers and board of directors• Recap of Young Bankers Division Leadership Convention• The Southeastern School of Consumer LendingSM graduates• Human Resources Conference recap

July/August • TBA Annual Meeting recap• Interview with TBA’s new chairman• Compliance Conference preview• TBA Washington Conference recap

September/October • Personal Economics Program award winners and annual totals• Bank Directors Retreat preview• Independent Bankers Division Convention preview• Trust and Wealth Management Conference preview• The Southeastern School of BankingSM graduates• Young Bankers Division Leadership Luncheons preview• Women in Banking preview• TBA Membership Meetings recap

November/December • TBA Year in Review• BankPac – Year-end report• Credit Conference preview• Trust and Wealth Management Conference recap• Women in Banking recap

The Tennessee Banker

2020 Editorial Calendar

In addition to the articles that preview or provide a recap of TBA conventions, conferences, and education programs. Each issue will include standing features:• From the Executive Office - Colin Barrett, TBA President/CEO• On the Hill – Amy Heaslet, TBA Executive Vice President/General Counsel• From the Commissioner – Greg Gonzales, Commissioner of the Tennessee Department of Financial Institutions

– three times a year• Banker to Banker – comments on a hot topic from a segment of the banking community• Q&A with legislative and regulatory figures and TBA volunteer leadership• Member Feature – focus on an individual banker or bank• TBA Endorsed Partner Feature• Bank Notes/Community Corner/People on the Move – news and current events about our members

All features are subject to change.

TBA2020 Media Kit

Advertising Contract for The Tennessee Banker

Advertiser: ______________________________________________________________________________________________________________

Address: _______________________________________________________________________________________________________________

Contact person: _______________________________________________________ Title: ______________________________________________

Phone: ______________________________________________________________ Email: _____________________________________________

Agency: ________________________________________________________________________________________________________________

Address: _______________________________________________________________________________________________________________

Contact person: _______________________________________________________ Title: ______________________________________________

Phone: ______________________________________________________________ Email: _____________________________________________

Publisher will supply one (1) checking copy and two (2) tearsheets to either ❑ advertiser or ❑ agency to the address above. Please specify.

Special instructions: ______________________________________________________________________________________________________

_______________________________________________________________________________________________________________________

Please read terms and conditions on back of contract. Sign contract and return duplicate to The Tennessee Banker at the above address.

Contract terms understood and accepted by advertiser or authorised agent:

Accepted for publisher by:

Tyler Nelson • Vice President of Communications • tnelson@TNBankers.org211 Athens Way, Ste 100 • Nashville, TN 37228-1381 • 615-244-4871 or 800-964-5525 • Fax 615-324-1983 • www.TNBankers.org

Signature

Title Date

Signature

Date

TBA Member andAssociate Member Rate

1x, 2x 3x, 4x, 5x 6x, or more

Full page ❑ $1,570 ❑ $1,460 ❑ $1,390

Half page vertical ❑ $1,330 ❑ $1,290 ❑ $1,260

Half page horizontal ❑ $1,330 ❑ $1,290 ❑ $1,260

Nonmember Rate 1x, 2x 3x, 4x, 5x 6x, or more

Full page ❑ $1,770 ❑ $1,660 ❑ $1,590

Half page vertical ❑ $1,530 ❑ $1,490 ❑ $1,460

Half page horizontal ❑ $1,530 ❑ $1,490 ❑ $1,460

Special Placement (per issue)

❑ Page 3 ($100)

❑ Page 5 ($100)

❑ Inside front cover ($85)

❑ Outside back cover ($125)

❑ Other (add 10%)

________________________

Issue

❑ Jan./Feb. 2020

❑ March/April 2020

❑ May/June 2020

❑ July/Aug. 2020

❑ Sept./Oct. 2020

❑ Nov./Dec. 2020

Issue

❑ Jan./Feb. 2021

❑ March/April 2021

❑ May/June 2021

❑ July/Aug. 2021

❑ Sept./Oct. 2021

❑ Nov./Dec. 2021

Color (per issue)

❑ Full color (included)

❑ Black and white (less $500)

❑ One color (less $250)

F O R O F F I C E U S E O N L YTotal Insertion Cost

Ad rate(-) $500 for B/W

(-) $250 for one color(+) Special placement

Subtotal for one ad(x) No. of insertions

Total

Rate Protection Publisher agrees, in the event of a rate increase, to protect rate of the advertiser for the duration of this contract.

Submission of Insertion Orders and Contracts Contracts/insertion order, indicating name of publication, advertiser, insertion date, ad size, identification of ad, color specs, plus any other special instructions must be received by the deadline noted in the current media kit. Verbal instructions regarding advertising placement will be treated as a tentative space reservation which will be canceled if a written contract is not received by the deadline date.

Unacceptable advertising Advertisements simulating editorial style or matter are not acceptable. Publisher reserves the right to reject any advertising on the basis of form, content, or unavailability of space.

Disclaimer With the exception of official announcements, the publisher and staff disclaim all responsibility for opinions expressed and statements made in articles or advertisements published in the magazine. All advertisements are accepted and published upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof. The agency and/or advertiser agrees to indemnify and save the publisher harmless from any loss resulting from claims or suits for defamation, libel, violation of the right of privacy, plagiarism, and copyright infringement.

Re-publishing Previous Insertion Advertiser agrees that when advertising materials do not arrive at the office of the publisher by the specified materials deadline closing date as listed in the current media kit, the publisher may repeat publication of the most recent copy published, provided this contract calls for current issue advertising space. In such case, advertiser agrees to pay for such insertions.

Cancellations Cancellation orders must be received in writing on or before the materials deadline, or advertising will run as scheduled. Advertiser agrees to pay the regular ad rate.

Contract Termination This contract shall not be invalidated by omission of advertising materials, nor shall the publisher be liable for any damages or loss that may accrue from errors or omissions in any advertisement printed in excess of the amount charged by the publisher for that advertisement. In the event a multi-ple-insertion contract under protected rates is shortened or cancelled for any reason, the advertiser will be short-rated to the rate earned. Advertiser or his representative agrees to pay the difference between the rate charged and the rate earned, first responsibility for payment falling to advertiser.

Payments Bills are payable upon receipt. Initial bills will be mailed to advertising agencies, when applicable; if unpaid within 30 days, copies of subsequent bills will also be sent to the advertiser. No third insertion will run before two prior insertions are paid in full. The publisher reserves the right to cancel the contract at any time upon default by the agency/advertiser in the payment of bills. Upon such cancellation, all unpaid charges, includ-ing short rates, shall become immediately due and payable. In the event of nonpayment, the publisher reserves the right to hold advertiser and/or agency jointly and severally liable for such monies as are due and payable to the publisher.

Advance Payment Advertiser and/or agency agrees that the publisher shall have the right, in its sole discretion, to require as a condition precedent to performance of any or all of the publisher’s duties under this contract, the payment in whole or in part of the amounts due the publisher under this contract. No failure to exercise this said right shall constitute a waiver thereof, and no waiver thereof shall be effective unless in writing and signed by or on behalf of the publisher.

Error or Omissions If any error, or omission of, an advertisement occurs due to the fault of the publisher, publisher will make additional insertions of the advertise-ment equal in number to the number of advertisements omitted or in which error occurred, without additional cost to the advertiser. Publisher’s liability for any such error or omission is limited to the foregoing agreement to reinsert the advertisement.

Attorney’s Fees Advertiser and/or agency agrees that in the event the publisher shall retain legal counsel to enforce its rights under this contract, the publisher shall be entitled to recover from the advertiser and/or agency in addition to any other sums due, the reasonable fees and expenses of said legal counsel, including appellate attorneys’ fees if any interest charges.

Signed Contracts, Letters of Agreement to Purchase and Insert Orders Equal Agreement In addition to above terms, this contract is subject to the terms and conditions appearing in the current media kit for The Tennessee Banker. The publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract when they conflict with the terms and conditions listed herein. Any document authorizing advertising materials insertion in The Tennessee Banker indicates complete and total agreement with and full understanding of the terms and conditions of this contract.

Contract is not valid until accepted by the publisher.

Contract Terms and Conditions

Website AdvertisingPromoting your products and services on the TBA website is a fresh, effective approach to communicating with the targeted audience your business desires to reach.Advertisements on www.TNBankers.org must run a minimum of three consecutive months. Advertising can begin on any day in any month. Once a company begins advertising on the website, they will be given the option of renewing their particular location for future three-consecutive-month intervals. Payment-in-full is due at time of the order. TBA nonmembers do not qualify for the member rate.

Three pricing tiers for TBA Associate Members:• Homepage Slider Ads cost $200 per week. Homepage Slider Ads are exclusive

to one advertiser per advertising agreement, which requires a minimum of two weeks. These ads run in the second position on the slideshow.

• Premium Ads at the top of the Homepage, to the right of the Homepage, and on the Calendar page, and Job Bank page cost $250 per month. Three-month minimum advertising agreement required.

• Standard Ads are available on the About, News & Media, Advocacy, and Products & Services pages for $200 per month. Three-month minimum advertising agreement required.

Technical Specifications:• Homepage Slider Ads (380 pixels wide x 200 pixels high)• Banner Ads (465 pixels wide x 75 pixels high)• Block Ads (400 pixels wide x 325 pixels high)• 5 MB max file size• File must be .png or .jpg and 72 dpi, RGB color mode

All ads must meet graphic standards set by TBA. TBA reserves the right to review and reject any advertising that does not meet our criteria.

Contact Information Tyler Nelson, Vice President of Communicationstnelson@TNBankers.org

Digital Advertising

TNBankers.org Ad Sizes & Placement

HomepageSlider

HomepageBanners

380 px wx 200 px h

465 px wx 75 px h

Blocks

400 px wx 325 px h

TBA2020 Media Kit

This Week AdvertisingThis Week is TBA’s weekly e-newsletter, covering government relations developments, regulatory announcements, education programming, and timely association and industry news. It is delivered to the inboxes of more than 3,300 individuals involved in Tennessee banking each week. It is an excellent way to affiliate your brand Tennessee banking. Ad placement in the This Week newsletter sponsorship is available at a 4-week minimum. TBA Associate Member Rate shown. TBA nonmembers do not qualify for the member rate.4 Weeks 12 Weeks 24 Weeks 48 Weeks $1,000 $2,500 $4,000 $6,000

Technical Specifications:• 654 pixels wide x 120 pixels high• 5 MB max file size• File must be .png or .jpg and 72 dpi, RGB color mode

The Tennessee Banker Magazine Email AdvertisingThe Tennessee Banker magazine is published every other month. When each issue is released, it is promoted with an email delivered to the inboxes of more than 3,300 individuals involved in Tennessee banking. An email ad for this message has two pricing options for members—three times per year for $600, or six times per year for $1,000. TBA nonmembers do not qualify for the member rate.

Technical Specifications:• 654 pixels wide x 120 pixels high• 5 MB max file size• File must be .png or .jpg and 72 dpi, RGB color mode

Regulatory Bulletin Monthly Email AdvertisingTBA emails an update on federal regulatory actions each month. This message is delivered to the inboxes of more than 1,000 individuals interested in advocacy and government relations. An email ad for this message has two pricing options for members—six times per year for $600, or 12 times per year for $1,000. TBA nonmembers do not qualify for the member rate.Technical Specifications:• 654 pixels wide x 120 pixels high• 5 MB max file size• File must be .png or .jpg and 72 dpi, RGB color mode

Contact Information Tyler Nelson, Vice President of Communicationstnelson@TNBankers.org

Digital Advertising, continued

This Week Ad Size & Placement

654 px wx 120 px h

This Weeksponsorship

Magazine Email and Regulatory Bulletin

Ad Size & Placement

Magazine and Regulatory

Email

654 px wx 120 px h

TBA2020 Media Kit

Bankers Directory AdvertisingThis business-to-business referral directory is an indispensable reference tool for all bankers and many others conducting business with the state’s decision-makers in the financial services industry. It provides detailed information on all Tennessee banks, thrifts, and trust companies, including address, telephone and fax numbers, primary officers, call report data, and more. The directory also includes listing of association officers, committees, staff, and associate members.

By placing an ad in this directory, your message will reach the executives who use this tool on a daily basis. Approximately 1,300 copies of the Bankers Directory are distributed to TBA members, associate members, and other interested parties.

Your advertising message will be highly visible on one of the directory’s inside covers or on one of the tabs separating the various sections.

Contact Information Tyler Nelson, Vice President of Communicationstnelson@TNBankers.org

Sponsorship OpportunitiesSponsorships offer a tangible way to associate your brand with TBA and gain exposure to bankers across the state, whether through live educational events, publications or online. Sponsorships add a great amount of value to TBA, allowing the quality of programming and product offerings to remain first class.

Each year, the TBA conducts approximately 80 live professional development events, training programs, and peer-group forums.

Some of the benefits of event sponsorship include: • Logo and listing on brochures and other event publicity materials • Recognition in The Tennessee Banker magazine • Recognition on event signage • Verbal recognition at the event • Recognition on TBA website and program e-blasts • Sponsor ribbon for onsite representative

Contact Information Penny Powlas, Vice President of Administrationppowlas@TNBankers.org

Additional Advertising

TBA Bankers Directory

Sponsorships

TBA2020 Media Kit