Tennagers Impact
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Transcript of Tennagers Impact
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Thakur College of Commerce of Science
Project Report On: - Marketing Research
Under The Guidance of: - Professor Rupal Shroff
Group Number: - 08
Names RollNumbers
Aastha Pandey 937053
Leisha Changrani 937021
Shruti Singh 937022
Vaishali Shetty 937023
Surabhi Pangtey 937024
Deepika Narayan 937051
Neha Ashani 907053
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next task is to formulate it precisely. A complete problem definition must specify each of
the following:
Unit of analysis
The individuals or objects whose characteristics are to be measured are called the unitof analysis. The units always identify the objects to be studies.
The unit of analysis over here is the number of teenagers i.e. 50(approx).
Time and Space Boundaries
The time and space boundaries are from 25th Jan 2010 to 8th Feb 2010.
Characteristics Of Interest
This aspect identifies the focus of the problem. The focus of the problem is to
determine the impact of Print Media on Teenagers.
Hypothesis Development
A hypothesis is a proposition which the researcher wants to verify. Over here the
hypothesis is that is to find the impact of Print Media has Effect on Teenagers.
Determining the Sources of Data
Methods used for Analysis
There are three types of sources from where the data can be collected they are as
follows:-
1. Correlation
It is a bivariate analysis. Correlation is a statistical technique. It is used to measure the
relationship between two or more variables. It is conducted by drawing a graph of the
two series under study. Scatter diagram is used showing independent variables and
dependent variable that is collected from teenagers and from other people.
2. Regression
It is a bivariate analysis. It is used when the researcher wants to estimate the value of
one variable with another. The relationship between the two variables can be linear or
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non-linear. When the relationship is linear, independent variable change is followed
by absolute change in the dependent variable. To perform regression method data for
x and y variable are required.
Analysis of The Problem
We are following the Structured and non-disguised questionnaire in which we are
following the Ordinal Scale technique for data collection. They are as follows:-
1. Structured and Non Disguised Questionnaire
In this questionnaire the questions are listed in a pre-arranged and logical manner. The
respondents are told about the purpose of the study for collecting information.
2. Ordinal Scale
Ordinal scale is a ranking scale. It possesses the characteristics of numerical scale and alsoindicates the order e.g. If there are five executives who are to be ranked as per their annual
income the person with the highest income will be given No.1 and the next ranking person
will be ranked No.2 and so on.
Determining Sample Design and Sample Size
As a researcher we have decided we carry out a field survey. Field survey can be of
any of the two types i.e. census survey or sample survey. In most the cases sample survey is
taken because it has a lot of advantages over census survey. When it is decided to have a
sample survey it is necessary to have a clear cut definition about the definition about the
population from which the sample is it to be drawn before deciding o the type of the sample
design to be used.
Over here the sample survey is done of 50 teens.
The sample size can be two types. They are as follows :-
1. Adhoc/ practical approach
2. Statistical approach
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Organizing and Conducting the Field Survey
1. What do u like to read?
News paper
Magazines
Journals
2. Do you read newspapers? Yes No
3. How often do you read it?
Holiday
Weekend
Daily
Occasionally (during IPL, World Cup, and Elections ETC)
4. Do you read Business magazines? Yes No
5. How much do you find the entertainment columns are given
importance?
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More
Average
Less
Nil
6. What matters more in a Print Media to you?
Content
Outlook
Both
7. What type of ads attracts you more?
Print ads AV ads
8. Do print media help in spreading social awareness message?
Yes
No
9. Have you been inspired by printed ads to buy the product?
Yes
No
10. Which is the last print ad which u can recall?
___________________________________________________________________________
___________________________________________________________________________
__________________________________________
11. Any suggestions which can be considered as ads should be in a print
medium in magazines, newspapers?
___________________________________________________________________________
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___________________________________________________________________________
__________________________________________
Processing and Analyzing the Collected Data
1. What do u like to read ?
News paper
Magazines
Journals
Analysis :- Newspaper and Magazine are most high Preference, i.e. 61%
and 37% by teenagers for reading.
2. Do you read newspapers ? Yes No
Analysis :- Majority of the Teenagers read newspapers. 82% agree that yes
they read newspapers.
3. How often do you read it ?
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Holidays
Weekend
Daily
Occasionally (during IPL, World Cup, and Elections ETC)
Analysis :- Majority of the teenagers, 44% of them read newspapers daily
that shows the popularity of newspapers and impact of newspapers on
them.
4. Do you read Business magazines? Yes No
Analysis :- 72% of the teenagers do not read business magazines.
5. How much do you find the entertainment columns are given
importance?
More
Average
LessNil
Analysis :- Teenagers think that the entertainment columns are given
moderate importance not more or not less. Almost 64% of the teenagers
have given these answers.
6. What matters more in a Print Media to you?
Content
Outlook
Both
Analysis :- 60% of Teenagers feel that the content and outlook both shouldbe meaningful at the same time.
7. What type of ads attracts you more?
Print ads AV ads both
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Analysis :- 98% of the population in teenagers selected Av ads as they
said that they found Audio Visual Advertisements very interesting.
8. Do print media help in spreading social awareness message?
Yes
No
Analysis :-According to Teenagers 74% of them feel that yes print media
helps in spreading social awareness messages.
9. Have you been inspired by printed ads to buy the product?
Yes
No
Analysis: - 68% of teenagers are inspired to buy various products areviewing print ads. Thus the impact of print media is good on teenagers.
10.Which is the last print ad which u can recall?Answer :
Pantaloons
Spykar
Titan Watch
Club Mahindra
Toyota
Analysis :- The first Ads that teenagers recollect are pantaloons, spykar,
titan watch, club Mahindra, Toyota, and times of India teach campaign.
Pantaloons Titan Toyota Club Mahindra
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1. Any suggestions which can be considered as ads should be in a print
medium in magazines, newspapers?
Answers:
More Colourful
Price Details
Bigger in Size
Informative
Analysis :- Teenagers think that print medium should have the followingchanges such as they should be more colorful, informative, bigger in size,and price details should be given.
Conclusion
From the above observation we can that teenagers have an greatimpact on Print media but still it faces some problems with respect to
being more creating or when it comes down to reading business
magazines or journals. If the Print Media industry is able to solve this, it
can further increase its market share.