Tendencias del Turismo Individual 2011-Antonio Pitta-Orbitz

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Tendencias del Turismo Individual 2011

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Marketing, turismo, Cancun, Riviera Maya, fit, ota, ADHOC marketing turistico, Media and Meeting Solutions

Transcript of Tendencias del Turismo Individual 2011-Antonio Pitta-Orbitz

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Tendencias del Turismo Individual 2011

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• Economic Indicators

• Current Trends

• Forecast

Agenda

• Forecast

• Issues

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Current TrendsCurrent Trends

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ForecastForecast

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Carlson Wagonlit Travel North America has released to its clients forecasted 2011 pricing and

rate information for air travel, hotel stays, use of ground transportation, and meeting and event

spending in North America. CWT anticipates a number of suppliers will successfully implement

price increases next year, indicating overall increases in business travel demand as economic

conditions in North America continue to improve.

Air pricing. CWT forecasts domestic economy airline pricing will increase 3-5%, while domestic

first and business class pricing will decrease 2-7%. Meanwhile, international economy and

business classes are each expected to increase 3-5%, while international first class should

increase by 4-6%. Factors impacting overall air pricing in 2011 include higher demand for travel,

increases in crude oil prices, capacity reductions of 2% domestically and 1% internationally

compared to 2010, and limited availability of highly discounted fares.

Hotel pricing. CWT forecasts average daily hotel rate increases of 6.4–7.4% in the United States

and 4.7-5.4% in Canada for 2011. In the United States, CWT expects the Northeast region to

experience substantially higher hotel rate increases than the national average, ranging from 12-

12.5%. The highest Canadian increases will occur in the provinces of Manitoba and

Saskatchewan, at 6.7-10.1%, also well above the anticipated national average.

Meetings & Events spending. CWT forecasts corporate spending on meetings and events will

range from 1.9-2.3% of an organization's top-line revenues. Spending per attendee, per day will

increase 7-11% based on returning demand combined with the limited number of suppliers of

meeting services like hotels, food and beverage, etc

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4 in 10 Working Americans Say Their Job Security is Improved from a Year Ago

One in 10 working Americans believes that the economy has turned the corner in the last year, a

figure that has doubled from last year’s 4 percent.

The majority (55%) says that the economy has stabilized but is yet to move in a truly positive

direction.

And another group is feeling more negative, with 32 percent still believing the worst is yet to

come, although this group is slightly smaller than last year’s 36 percent.

Long-term job security in question, especially by males

Nearly one in 10 workers (9%) listed fear of losing their job as their No. 1 long-term concern.

That’s three times as many workers as the original 2007 survey (3%).

Males, in particular, are concerned about their ability to keep their job in the future, a figure

that jumped from 4 to 11 percent over the past four years. Similarly, “families and how they will

be cared for” was selected as a No. 1 long-term concern by 24 percent of males in this year’s

study, a jump of eight points in four years.

Despite a growing concern about long-term job security, the overwhelming future concern for

most working Americans is funding large expenses such as retirement or children’s college

education, cited No. 1 by 38 percent of 2010 survey respondents.

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IssuesIssues

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-5.00%

0.00%

5.00%

10.00%

160,000.00

210,000.00

260,000.00

310,000.00

360,000.00

Cancun Airport 2011 - 2009

DIRECT FLIGHTS – AVAILABLE SCHEDULE AIR SEATS FROM - USA (OAG DATA)

Jan - May

-15.00%

-10.00%

10,000.00

60,000.00

110,000.00

Jan Feb Mar Apr May

AVAIL. SEATS 2011 AVAIL. SEATS 2010 AVAIL. SEATS 2009

YOY DIF % 2011 vs 2010 YOY DIF % 2011 vs 2009 YOY DIF % 2010 vs 2009

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CANCUN

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RIVIERA MAYA

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AIRLINE MERGERS – DL & NW, CO & UA, F9 & YX

MEXICANA

LESS PLANES IN THE SKY

TECK MERGERS - GOOGLE & ITA

CRUISES

FAA DOWNGRADEFAA DOWNGRADE

OPEN SKIES

DRUG VIOLENCE

ESCALATING CRIME

POLITICAL UNREST

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SOURCES

0AG AVIATION http://www.oagaviation.com

US DEPARTMENT OF COMMERCE http://tinet.ita.doc.gov/

FORRESTER http://www.forrester.com

PHOCUSWRIGHT http://www.phocuswright.com/

EMARKETER http://www.emarketer.com/

KAYAK http://www.kayak.com/trends

GOOGLE http://google.com/trends

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Questions ???

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