Tendencias de Color de Alba

7/27/2019 Tendencias de Color de Alba

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CFC F

M

IaIa C d 20

UNLOCKING POTENTIAL


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0101sOCIALTrENds

GLObALdEsIGN

KNOwLEdGE

GLObALCOLOUr

ExPErTIsE

ECONOmICTrENds

dEsIGNTrENds


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05

12

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5232

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INTrOdUCTION02-09

02 Unlocking potential06 Colour of the Year 201408 2014 Palette

TrENds10-61

12 Silent revolution22 Margin of proof32 Urban folk42 Secret garden52 Do it now!

COLOUrs6 2-71

64 Reds65 Oranges66 Yellows67 Greens68 Blues69 Violets

70 Warm neutrals71 Cool neutrals

rEsOUrCEs

72 Resources


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07

ophisticated

ranquil

Balanced

Versatile

90GG 19/151 P0.20.40


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The colour story for 2014 is largely aboutcomplex tones that almost sit between colourfamilies and keep you guessing as to which huethey truly are. These colours have an intriguingquality that changes depending on whichshades they are combined with. This enables

colour scheming to become about enew combinations. If used alone, simor primary colours can be dull and pbut used in combination with this fapalette they add a touch of simplicitywhich feels new and surprising.


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11

ThE FIvEKEy TrENdsFOr 2014


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S.02.8510BB 83/020

G.00.8830GY 88/014

C.02.6750RR 54/018

O.00.7630BB 62/004

.02.7890BG 72/038

F.02.8230YY 72/018

.02.8810BG 83/018

O.00.8650BG 83/009

O.00.8330GG 72/008

V.02.8590BB 73/022

T.02.8272BG 75/023

.02.8581YY 81/016

O.00.6930BB 53/012


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O.00.8130YY 68/024

F6.10.7030YY 53/125

8.05.7090YR 55/051

C.02.5760YR 33/047

O.00.9000 83/000

G0.05.8030YY 69/048

O.00.6050YR 38/017

C4.20.4030YR 16/162

O.00.1000 05/000

6.63.4700YY 23/557

0.20.3030BG 10/111

B0.25.2509YR 05/305

C2.53.4016YR 16/594

P0.50.4070GG 16/390

D6.15.5570YR 33/175

R0.10.6050BG 32/114

F.02.4730YY 20/029

8.15.6510YY 41/175


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W.02.8250RB 74/033

F.02.8550YR 83/003

D6.05.6560YR 41/072

0.45.5580YR 31/508

B6.15.6510YR 41/223

F6.07.7730YY 67/084

j0.20.5030GY 23/232

P0.20.4090GG 19/151

F6.30.3030YY 12/263

R9.35.2270BG 09/171

B2.10.2510YR 07/125

F2.50.5020YY 26/490

C4.40.2023YR 10/308

z0.05.2030RR 08/044

F2.50.6530YY 49/562

C0.40.4010YR 17/465

W0.10.3010RB 10/116

8.15.6510YY 41/175


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U0.05.7570BB 55/044

W.02.7750RB 48/051

z.01.8310RR 73/023

W7.07.4450RB 20/091

C.02.5760YR 33/047

U.02.7770BB 65/056

G4.05.8170YY 73/083

S0.04.7850BG 64/028

P0.05.3550BG 14/036

j0.05.7510GY 58/105

F6.03.8743YY 78/053

C.02.6750RR 54/018

U0.04.8430BB 72/045

7.04.7350GG 55/049

S.02.8510BB 83/020

.02.4730GY 27/036


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F8.40.8046YY 74/602

5.60.4302GG 21/542

C6.49.4850YR 18/650

X7.16.6688RB 37/328

G4.40.7070YY 59/485

j0.30.8010GY 61/449

C1.10.7923YR 66/193

0.10.8040BG 70/146

O.00.9000 83/000

0.40.5016BG 29/350

V3.35.1491BB 07/263

R7.22.6979BG 53/259

U7.27.3669BB 17/324

X0.20.5041RB 24/309

6.58.6504YY 51/583

F.02.6730YY 46/036


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COLOUrshis section of ColourFuturespresents

ll colours chosen for 2014 s colour fmilies:

es, rnges, Yellows, Greens, Blues n

Violets followe by Wrm n Cool eutrls.

at the bottom of ech pge you cn see the

trnsition of ech hue over the yers.


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20112010 20132012

65

201120102009 20132012

ts of variety this palette is more about pinks and pinkish reds than anything hard or fiery. Crisp urban pinks that are playful and funinst soft blush reds and flesh tones. The popularity of very dark red continues with burgundy so dark it is almost black.

ed:For the last couple of years we have seen reds becoming warmer and more robust. This continues for 2014 with a deep marooned by folk fabrics and ornamentation from around the world and a more architectural, measured approach to design.

B0.25.2509YR 05/305

B2.10.2510YR 07/125

X7.16.6688RB 37/328

C0.40.4010YR 17/465

C2.53.4016YR 16/594

z0.05.2030RR 08/044

B6.15.6510YR 41/223

C1.10.7923YR 66/193

z.01.8310RR 73/023

Reds transition:The neutralised and greyed-off pinks which dominated last years palette havemoved aside to make way for a cleaner and more dynamic palette. The pretty and feminine shades of2012 have bought a smart suit and gained a swagger in their step. These are reds with attitude.

The overall feeling of oranges this year is mellow and well seasoned. These are the colours of roasted pumpkin, ground turmeric and have a much greater yellow influence than recent years. The almost black browns of last year have changed

toned rose browns with a warm

Key Orange:Fiery and intense this is the kind of colour that wants to stand up and be noticed. Occurring in nature through sunsof the Tiger ily and the flesh of the Persimmon fruit, this shade still feels authentic and organic and not synthetic as many b

C4.40.2023YR 10/308

6.58.6504YY 51/583

6.63.4700YY 23/557

D6.15.5570YR 33/175

0.45.5580YR 31/508

C4.20.4030YR 16/162

C6.49.4850YR 18/650

Oranges transition:This colour has slightly evolved from last years papayataking on a little more red for an even fierier effect. Becoming progressively

more powerful since 2011 this colour family now packs a real punch.


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20112010 20132012 201120102009 20132012

ears larger palette of more greyed-off shades has reduced down to a small but important selection of yellows. Taking fourt characters this hue area is made up of: the soft, almost green yellow of new leaves and shoots, eye catching primary yellow,chre and barely there whites with a tint of yellow.

ellow:Recognisable in countless traditional folkloric fabrics and patterns this yellow is as old as saffron itself butncredibly new when combined with other colours. Use it to add a quirky twist and make the mundane, extraordinary.

F2.50.5020YY 26/490

G4.40.7070YY 59/485

G4.05.8170YY 73/083

F8.40.8046YY 74/602

F2.50.6530YY 49/562

F6.03.8743YY 78/053

Yellows transition:The subtle hint of olive that influenced last years key yellow has meltedaway and in its place the warmer tones of nectar, mustard and amber return. Do not discountgreen toned yellows as they are still important but no longer hold centre stage.

The most important growth area for 2014: greens come in all shapes and sies. The character of these colours fall into four groups bblue undertone: clean dynamic urban greens like l ime, ade and emerald, neutralised greens influenced by grey and brown, whites with

and a very natur

Key Green:This influential colour has a magical quality which captures the tranquillity and grandeur of vast lakes and undiscovered fobetween green and blue it possesses the power of both; balanced, tranquil and calming but in its depth you will also find drama and unexp

Greens transition:ast years greens moved from a notable yellow character to shadeswhich in the main trod a line between green and blue. This trend continues with our teal

Colour of the Year, but last years soft spruce is now darker, richer and more evocative.

7.04.7350GG 55/049

P0.50.4070GG 16/390

j0.20.5030GY 23/232

j0.30.8010GY 61/449

.02.4730GY 27/036

5.60.4302GG 21/542

P0.05.3550BG 14/036

O.00.8330GG 72/008

.02.8810BG 83/018

P0.20.4090GG 19/151

0.20.3030BG 10/111

F6.30.3030YY 12/263

j0.05.7510GY 58/105

KY C 2014KY C 2014


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20112010 20132012 201120102009 20132012

was all about blue and this continues to be an important, varied and inspiring colour area. As we see greens becoming increasinglyo blues with a green edge also come back into vogue with the re-emergence of teal, aqua and turquoise against more degraded greenand cooler tones of sky blue and indigo.

ue: A close cousin to the Colour of the Year this shade also falls into the teal family.Cool and mysterious it is only used by nature toate its most elaborate creations; a peacock feather, the wing of a butterfly or a topa ewel.

0.40.5016BG 29/350

S0.04.7850BG 64/028

.02.7890BG 72/038

R0.10.6050BG 32/114

V3.35.1491BB 07/263

T.02.8272BG 75/023

U0.04.8430BB 72/045

0.10.8040BG 70/146

R7.22.6979BG 53/259

U7.27.3669BB 17/324

R9.35.2270BG 09 /171

Blues transition:Since 2010 the blue colour palette has been getting cooler until last year when wesaw a purple influence in our indigo Colour of the Year. The depth and strength of colour remains boldand robust but a green influence gives this palette a more oceanic feel.

Cool and sophisticated this palette of darkest berry and shadow like lavenders is almost a collection of tinted neutrals driftlast years pretty plum and amethyst tones. One clear violet remains with a pink character, resembling the petals of a e

Key Violet:avender grey is a soft and very flattering shade becoming popular in interiors and cosmetics for its snuance on grey. The colour of the dried flowers themselves, this shade has a demure and unde

Violets transition:Since 2009 violets have been getting darker and more robust in natureuntil last years shade, which was such a dark berry, it was almost black. The general

feeling of the palette for 2014 is much softer and easier to use with violet becoming moreof an influence than a colour in its own right.

W.02.8250RB 74/033

W0.10.3010RB 10/116

U.02.7770BB 65/056

W.02.7750RB 48/051

W7.07.4450RB 20/091

V.02.8590BB 73/022

X0.20.5041RB 24/309


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a palette of chic and modern material tones that works effortlessly with colour or to stunning effect on their own. Sandstone, camel and caramelhness; mushroom and taupe make the perfect canvas, and whisperingly light shades of hessian and pearls add delicate warmth.

arm neutral:Some of the most interesting colours sit in the space between two hues and this years warm neutral palette focuses on a shade which treadsbetween warm and cool. A pale taupe with the slight hint of rose and pewter, it is an essential in creating an easy to live with modern colour scheme.

G.00.8830GY 88/014

C.02.6750RR 54/018

8.15.6510YY 41/175

F6.10.7030YY 53/125

C.02.5760YR 33/047

5/072

853/003

705/051

F6.07.7730YY 67/084

G0.05.8030YY 69/048

.02.8581YY 81/016

818/024

This years palette covers the full achromatic spectrum from the black of Indian ink, through charcoal and concrete to feathery down like grbarely there. There are also shades with a hint of warmth found in driftwood, pebbles and the maesty of a rocky mounta

Key Cool neutral:When grey first became a trend colour it was hard, masculine and tricky to live with. Informed by several years of wearing awith warm shades of grey we now move back to a cooler shade that possesses ease and sophistication and works perfectly with gree

S.02.8510BB 83/020

F.02.8230YY 72/018

O.00.6930BB 53/ 012

U0.05.7570BB 55/044

O.00.7630BB 62/004

O.00.8650BG 83/009

O.00.9000 83/000

O.00.1000 05/000

O.00.6050YR 38/017

F.02.4730YY 20/029

F.02.6730YY 46/036

Cool neutrals transition:ooking back over the last five years there is a pattern emerging where ourkey cool neutral is almost white one year and then a more characterful grey the next. This years most

important grey is very similar to that of 2012, but where that shade had a slight green undertone, theinfluence for 2014 is blue, resulting in an architectural concrete grey.

Warm neutrals transition:Over the last three years key shades in this colour area have had a greyedge with a small dash of a different hue giving them character. With a similar feel to last yearsshade this colour has a tiny pinch of red lending it warmth and accessibility.


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P52-59

P62-71

CF14-SG-10

CF14-SG-11

CF14-SG-12

CF14-SG-13

CF14-SG-14

CF14-SG-15

CF14-SG-16

CF14-SG-17

CF14-SG-18

CF14-SG-19

CF14-SG-20

CF14-SG-21

CF14-DI-1

CF14-DI-2

CF14-DI-3

CF14-DI-4

CF14-DI-5

CF14-DI-6

CF14-DI-7

CF14-DI-8

CF14-DI-9

CF14-DI-10

CF14-DI-11

CF14-DI-12

CF14-DI-13

CF14-DI-14

CF14-DI-15

CF14-DI-16

CF14-DI-17

CF14-DI-18

CF14-DI-19

CF14-DI-20

CF14-DI-21

CF14-DI-22

CF14-TIT-2

CF14-R-1

CF14-R-2

CF14-R-3

CF14-O-1

CF14-O-2

CF14-O-3

CF14-Y-1

CF14-Y-2

CF14-Y-3

CF14-G-1

CF14-G-2

CF14-G-3

CF14-B-1

CF14-B-2

CF14-B-3

CF14-V-1

CF14-V-2

CF14-V-3

CF14-W-1

CF14-W-2

CF14-W-3

CF14-C-1

CF14-C-2

CF14-C-3

P41-49

CF14-SG-1

CF14-SG-2

CF14-SG-3

CF14-SG-4

CF14-SG-5

CF14-SG-6

CF14-SG-7

CF14-SG-8

CF14-SG-9

P22-29

P12-19

R

O-1

O-2

O-3

2

3

4

5

CF14-COY-6

CF14-COY-7

CF14-COY-8

CF14-COY-9

CF14-COY-10

CF14-TITle-1

CF14-SR-1

CF14-SR-2

CF14-SR-3

CF14-SR-4

CF14-SR-5

CF14-SR-6

P32-39

CF14-SR-7

CF14-SR-8

CF14-SR-9

CF14-SR-10

CF14-SR-11

CF14-SR-12

CF14-SR-13

CF14-SR-14

CF14-SR-15

CF14-SR-16

CF14-SR-17

CF14-SR-18

CF14-SR-19

CF14-SR-20

CF14-SR-21

CF14-MOP-1

CF14-MOP-2

CF14-MOP-3

CF14-MOP-4

CF14-MOP-5

CF14-MOP-6

CF14-MOP-7

CF14-MOP-8

CF14-MOP-9

CF14-MOP-10

CF14-MOP-11

CF14-MOP-12

CF14-MOP-13

CF14-MOP-14

CF14-MOP-15

CF14-MOP-16

CF14-MOP-17

CF14-MOP-18

CF14-MOP-19

CF14-MOP-20

CF14-MOP-21

CF14-UF-1

CF14-UF-2

CF14-UF-3

CF14-UF-4

CF14-UF-5

CF14-UF-6

CF14-UF-7

CF14-UF-8

CF14-UF-9

CF14-UF-10

CF14-UF-11

CF14-UF-12

CF14-UF-13

CF14-UF-14

CF14-UF-15

CF14-UF-16

CF14-UF-17

CF14-UF-18

CF14-UF-19

CF14-UF-20

r

EsOUrCEs


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Tendencias de Color de Alba

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