Ten Weeks to Prepare… and Ten Seconds to Tweet
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Transcript of Ten Weeks to Prepare… and Ten Seconds to Tweet
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Ten Weeks to
Prepare… and Ten
Seconds to TweetEileen Boswell
Community Transportation Association of America
February 25, 2011The Catholic University of America’s Bridging the Spectrum Symposium
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CTAA EXPO
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Overcoming Skepticism
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It’s a no-brainer.”
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Five
Sim
ple
Rule
s 1.) Be prepared.
2.) Enlist allies.
3.) Every conference has a beginning, middle, and end.
4.) Embrace place.
5.) Take it easy.
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From California to the Heartland
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Ten Weeks to
Prepare
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Befo
re th
e Co
nfer
ence Build relationships
Get the password
Branding the feed
Know your event
Build a following
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Build
ing
a Fo
llowi
ng Conference attendees
Members who can’t attend
Partners
Industry leaders
Local businesses
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Embr
ace
Plac
e
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Mark
etin
g th
e Fe
ed On Twitter
In emails to attendees
In print materials announcing conference
In print materials at conference
At coffee stations during the conference
On CTAA home page
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Getting the Feed on CTAA.org
Using Twitter's open source code, we created feed widgets run by javascript to pull a user's "profile" tweets and display them via XHTML/CSS on our Web pages.
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Ten Seconds to
Tweet
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Durin
g th
e Co
nfer
ence
1.) Pay attention
2.) Pay attention
3.) Pay attention
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Nam
e Dr
oppi
ng, T
witte
r-St
yle
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Don’
t For
get
Hash
tags
!
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“When” not “If”
Less
ons L
earn
ed
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Real
Con
tent
…wi
th P
erso
nalit
y!
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Capturing Conversations
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Anno
unce
men
ts
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Fun
Stuff
, Fre
e Tim
e
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Unex
pect
ed B
enefi
ts
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Afte
r the
Con
fere
nce
Close the feed
Document what you did
Discuss lessons learned
Celebrate success
See who was Tweeting
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Closing Thoughts
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Capturing a Conference
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Little Things Mean a Lot
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Sugg
estio
ns
Follow conferences on Twitter
Make it a team effort
Use last year’s feed to enhance this year’s conference
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Eileen Online [email protected] twitter.com/CTAAEXPO twitter.com/NRCtrans twitter.com/eileencan embeddedlibrarian.blogspot.com