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Ten things to consider when building an ecommerce site
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Ten Things to Consider When Building An Ecommerce Site Building an ecommerce website is not a small undertaking. There are a lot of things to consider when it comes to the look and feel of your design, as well as which shopping cart software you will use, and which payment processing options you will offer. Here is a quick run-down of some of the most important things to consider when designing an ecommerce website. 1. Branding The theme of your website should match your brand as closely as possible. If your ecommerce website has a different colour or design to your usual brand image this will confuse and frustrate visitors. 2. Ease of Navigation Make sure that it is easy for users to find the products they are looking for. Frustrating navigation is a leading cause of abandoned shopping carts. 3. Speed If your site takes longer than four or five seconds to load then there is a high chance that your visitors will hit the back button before they even see the products you offer. 4. Security When it comes to ecommerce web sites, security is perhaps the most important consideration. Modern consumers are well educated when it comes to payment processing and account security. Make sure they know your site is trustworthy. 5. Search features Offer a search feature and make sure that it works well. This will help people to find the products that they want. 6. Analytics A good ecommerce platform will offer easy integration with analytics suites. Take advantage of this so that you can track the traffic you get, shopper habits, and common exit points. This will help you optimize your website.
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Building an ecommerce website is not a small undertaking. There are a lot of things to consider when it comes to the look and feel of your design, as well as which shopping cart software you will use, and which payment processing options you will offer. Here is a quick run-down of some of the most important things to consider when designing an ecommerce website.
Transcript of Ten things to consider when building an ecommerce site
Ten Things to Consider When Building An Ecommerce Site Building an ecommerce website is not a small undertaking. There are a lot of things to consider when it comes to the look and feel of your design, as well as which shopping cart software you will use, and which payment processing options you will offer. Here is a quick run-down of some of the most important things to consider when designing an ecommerce website.
1. Branding
The theme of your website should match your brand as closely as possible. If your ecommerce website has a different colour or design to your usual brand image this will confuse and frustrate visitors.
2. Ease of Navigation
Make sure that it is easy for users to find the products they are looking for. Frustrating navigation is a leading cause of abandoned shopping carts.
3. Speed
If your site takes longer than four or five seconds to load then there is a high chance that your visitors will hit the back button before they even see the products you offer.
4. Security
When it comes to ecommerce web sites, security is perhaps the most important consideration. Modern consumers are well educated when it comes to payment processing and account security. Make sure they know your site is trustworthy.
5. Search features
Offer a search feature and make sure that it works well. This will help people to find the products that they want.
6. Analytics
A good ecommerce platform will offer easy integration with analytics suites. Take advantage of this so that you can track the traffic you get, shopper habits, and common exit points. This will help you optimize your website.
7. Vouchers
Choose an ecommerce platform that offers support for discount codes, vouchers and gift certificates. These are all basic features that shoppers have come to expect from online stores.
8. Mobile support
Make sure that your website has a responsive design that looks good on as many different platforms as possible. Mobile search traffic is expected to exceed desktop search traffic by 2015, and more than half of all consumers already report that they begin transactions on one device and complete them on another. Make it easy for your customers to browse your site on whatever device they wish.
9. Payment options
Consider which payment options you want to support. Ideally, you should accept credit or debit cards as well as Paypal, but you may want to offer other payment options such as Google Checkout, the PaySafeCard, and even Bitcoin, depending on the demographic you are targeting.
10. Mailing lists
It is a good idea to add a mailing list to your ecommerce website so that you can stay in touch with your customers. Use an opt-in mailing list to promote special offers, send out vouchers or announce new product launchers. If your ecommerce software supports it, consider sending out reminders if a user abandons their shopping cart without completing their transaction.
