Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

SEO IN TEN MINUTES

Getting to the point in 1166 characters

@jennyhalasz

Who Am I?

@jennyhalasz

Experienced.

14 years in search

Columnist for Search Engine Land

Instructor for ASPE

Speaker – SMX, SES, Internet Summit…

Agency, in-house, consultant

@jennyhalasz

Ethical.

@jennyhalasz

Elemental.

@jennyhalasz

The #1 Rule of SEO is…

@jennyhalasz

Ten Tips in Ten-ish minutes

Forget about influencers. Make

friends. Influencers respond to

their friends, not brands who

push. Push media is so 1955.

@jennyhalasz


Balance is critical in everything. Think of social media efforts as a car on the edge of a cliff. One thing could stabilize it or make it fall.

@jennyhalasz


Screw big data. Work in little data. Master it.

@jennyhalasz


Frustrated with lack of keyword data? Connect GWT/AdWords together. Easy to do, works without an active PPC account.

@jennyhalasz


Want to understand

customer intent without

keywords? Match

landing pages to intent,

monitor traffic by page.

@jennyhalasz


Have a plan but pay

attention. Editorial calendars

are great, if you insert

opportunities for recency

and relevance.

@jennyhalasz


GWT Ranking data sucks. Get your own. Watch trends, categories over time, not single positions. Don't believe the haters saying ranking is dead.

@jennyhalasz


Doing a link audit? Use Screaming Frog's custom filter to check if the link is live, if it's nofollow, if the page contains the word "pagerank".

@jennyhalasz


Go Google "understanding entity search". Connections, context, and authorship are the way of the future. Embrace it.

@jennyhalasz


Live in a democracy, not a monarchy. Content isn't king, link building isn't king. In SEO, there are no kings.

Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

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Transcript of Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014