1.TenNew Opportunities inSocial Media & Search Marketing Jay Berkowitz www.TenGoldenrules.com 561-620-9121

2. Objectives

Strategic Insight = Opportunity

News from Social Media

How Individuals can build a Personal Brand and generate online revenue

A few highlights from the day and opportunities to learn more in Search and Social paths

Golden Rules #10 Lead the Trends

• 2 weeks!

3. Career Highlights

Developed Live campaign used in 208 countries

Managed largest territory in country. Promotion increased sales 34%

Developed internet sales and marketing strategy, sold first integrated deal

Created 4 of 6 Hall of Fame banners

Launched Atkins Diet Online, 22 diets overall

Author - Ten Golden Rules of Online Marketing

Launched TenGoldenRules.com in 2003

4. Recent Media Wall Street Journal 5. Recent Media FOX TV 6. Motor Trend Car of The Year 1995 Chrysler Cirrus Super Bowl XXIX 1995 Domain Name Opportunity 7. www.Facebook.com/TenGoldenRules Facebook Page Opportunity 8. www.Twitter.com/TenGoldenRules Twitter Opportunity 9. LinkedIn Follow a Company 10. Facebook Likes 11. Add Facebook Like Widgets to your sites and blogs 12. #1The new domain rush

Insight: It is like the domain name rush of 1995 all over again

Facebook Fan Pages, Twitter and LinkedIn are the new domains

Protect your name, your company and company brands

Amazing window of opportunity forFacebook Likes

13. #2S-Commerce 14. S-Commerce 15. @MissionPie

@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!

8:10 AM May 2nd

16. S-Commerce 17. #2 S-Commerce

Insight: Real commerce is now happening in Social Media

eCommerce in Facebook

Online Ordering from iPhone and Facebook Apps

Twitter Commerce

18. #3Location Based Networking 19. FourSquare the early Leader 20. FourSquare Offer 21. Augmented Reality - Restaurants AcrossAir 22. Augmented Reality - Tweets AcrossAir 23. #3Location Based Networking

Insight: Social Media is adding location GEO

Tremendous opportunities for Retail and Restaurants

Hot in NYC, San Francisco and Austin

Facebook and Yelp adding GEO

24. Mario Armando Lavandeira, Jr. was an out of work actor 4 years agotoday his blog generates $110,000 per month #4 MAKE CONTENT MAKE MONEY 25. Start with Google AdSense Revenue 26. Affiliate Ads ShareASale, CJ.com, Google Affiliate 27. $5 - $2500 Sponsored Social 28. Social Sponsorships 29. #4Make Social Make Money

Insight: Social Media Traffic = $$

High traffic blogs generate ad revenue

Paid Posts, Paid Tweets

Podcast Monetization

Marketing Laddering

30. Only 46% are doing Video! 31. YouTube is the #2 Search Engine 32. http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/ 33. YouTube is the #3 Website (Alexa) 34. Blendtec Product Demonstration Videos Generate 100M Views! 35. Blended Search 36. #5Video!

Insight: Only 46% are doing video, YouTube is the #2 search engine and #3 website!

Product demonstrations, How-tos

Create a Channel, Optimize Titles and Descriptions

Participate in the community, build subscriptions, ratings, favorites, links

37. #6 Create Community .org 38. Google Page Rank 4/10 695pages indexed read by Google SEO Quake Toolbar Alexa Rank 325,985 544 LinksTOthe site.org 39. #6Create Community

Insight: We want to commune amongst like minded folks

NING, MemberGate

Create a reason to communicate to your community

Stimulate Activity

40. #7 Internet Traffic is NOT Expensive 41. Free Search PR Natural or Organic 72% Prefer Left Side 42. Keyword Research -Wordtracker 43. Build Links TO your site TenGoldenRules has 4,979 LinksTOthe site 44. GUS Google Universal Search, adds video, images, news 45. Web Press Release 46. Google judges author quality, probability of relevance and query hotness. Thats what real-time search is all about, Amit Singhal, Google http://www.wired.com/epicenter/2009/12/google-introduces-real-time-search-google-goggles/#ixzz0nr4GlnnQ Google Adds Recency 47. Google Adds Site SpeedInstall Webmaster Tools 48. #7SEO Traffic is FREE

Insight: Google is still the heart of internet marketing

Add targeted KeyWords

Build Links

Code Meta Tags, Internal Links

Optimize Images, Video

Recency = new content matters!

Site Speed

Web PR Add to site first!

49. #8 The New PPC 50. LinkedIn PPC 51. 52. #8The New PPC

Facebook and LinkedIn Ads target specific demographics

YouTube emerging

Use Analytics to track

53. THOUGHT LEADERSHIP 54. Thought Leadership is establishing a relationship with anddeliveringsomething ofvalueto your stakeholders and customers that aligns with your brand/company value. go wellbeyond selling and establish your brand /company as the expert in that fieldand differentiate yourself from your competitors 55. Photo Credit Mirka23 Flickr 56. 57. 58. 59. 60. 61. Blog Get your own free Blog (website) 62. #9Thought Leadership

Insight: Strategic thinking + innovative content and added value, plus a platform = Thought Leadership

Pick 1!

Blog, Video, Podcast, Facebook, LinkedIn, Twitter

White Papers, Articles, Case Studies, Research Reports, Books, Speaking, Create a Paradigm Shifting Theory or Business Evolution

63. #10Info Products 64. 65. # 10 Info Products

Selling Info Products: Membership Sites, Conferences

Great Sales Letters

Selling at the back of the room

Players: Dan Kennedy, Armind Moran, Eban Pegan, Frank Kern, John Reese, Jeff Walker, Cory Rudl, Ali Brown,

Seminar to a Product

66. Ten New Opportunities inSocial Media & Search Marketing

The New Domains

S-Commerce

Location Based Networking

Make Social Make Money

Video !

Create Community

New SEO Opportunities

The New PPC

Thought Leadership

Info Marketing

67. What is TenGoldenRules? 68. What is TenGoldenRules.com?Social Media 69. What is TenGoldenRules.com?Blogs 70. What is TenGoldenRules.com? Video 71. What is TenGoldenRules.com?Search Engine Marketing 72. What is TenGoldenRules.com? Landing Pages & Conversion 73. What is TenGoldenRules.com? Viral Marketing 74. What is TenGoldenRules.com?Affiliate Program Management 75. What is TenGoldenRules.com? eNewsletters 76. What is TenGoldenRules.com?New Program Launch Strategy 77. Ten New Opportunities inSocial Media & Search Marketing

Top 10 Priorities - do 1 thing today!

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• Speaking Opportunities

• Consulting, Search, Conversion, Affiliate

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Q&A

Jay Berkowitz www.TenGoldenRules.com