Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics
-
Upload
jay-berkowitz-wwwtengoldenrulescom -
Category
Business
-
view
4.007 -
download
0
description
Transcript of Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics
![Page 1: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/1.jpg)
Ten Leading Pay Per Click And Natural Search Engine
Optimization Strategies and Tactics
PRSA Gulfstream Meeting@michaelgustman
Michael @TenGoldenRules.com561-620-9121
![Page 2: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/2.jpg)
Agenda
1. PPC Strategies and Tactics2. SEO Strategies and Tactics3. Advanced Strategies, Tips and Tools
![Page 3: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/3.jpg)
Sponsored Links ‘PPC’
Search Engine Marketing
![Page 4: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/4.jpg)
Free Search “PR”‘Natural’ or ‘Organic’
![Page 5: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/5.jpg)
‘I know half of my Advertising is wasted… I just don’t know which half’
John Wanamaker
![Page 6: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/6.jpg)
With Pay Per Click You Can Measure ROI…to the penny
![Page 7: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/7.jpg)
Pay Per ClickSponsored Link
Position #2
![Page 8: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/8.jpg)
Pay Per Click – Measure the Cost Per Click and Cost Per Lead (Conversion) to the Penny
![Page 9: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/9.jpg)
How to get started with Pay Per Click
Step 1 – Set Up Campaignhttp://adwords.google.com
![Page 10: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/10.jpg)
Step 1 – Set Up Ad Groups
![Page 11: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/11.jpg)
Step 1 - Set Daily Budget!Set CPC on AdWords and Content
![Page 12: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/12.jpg)
Step 2 – Select Keywords
• Brainstorm, Site search, Analytics, SpyFu
![Page 13: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/13.jpg)
Step 2 – Write Ad Copy
![Page 14: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/14.jpg)
Test 3-4 Ads
![Page 15: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/15.jpg)
Step 3 – Set up Conversion Tracking
![Page 16: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/16.jpg)
Step 3 – Test Landing PagesLanding Page Performance + 44%
![Page 17: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/17.jpg)
Step 4 - Test TacticsLocal, Checkout & Phone Numbers
![Page 18: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/18.jpg)
Step 5 - Rinse and RepeatSales Funnel Testing, Analysis
![Page 19: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/19.jpg)
Ten Leading Search Marketing Strategies and Tactics1-5 = Pay Per Click
1.Set up Campaign, Ad Groups, Daily Budget!2.Select Keywords and write Ad Copy (test 3-
4 ads at a time)3.Set up Conversion Tracking and test
landing pages4.Keyword insertion, Phone Number Trick,
Google Checkout5.Analyze, Test, Rinse and Repeat
![Page 20: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/20.jpg)
The Ten Leading Natural Search Engine Optimization Strategies and Tactics
“Read Your Prospects’ Minds”
![Page 21: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/21.jpg)
Natural Search Engine Optimization# 1 – Do Your Research
![Page 22: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/22.jpg)
Key Website Measures
• SEOQuake.com– Free Toolbar
• Alexa.com http://download.alexa.com/index.cgi – Ranking based on unique visitors and page views – Traffic Details– Related Links
• Google Page Rank http://toolbar.google.com
– A link from page A to page B is a vote for page B.– Votes cast by "important" pages weigh more heavily – Relevant pages weigh more heavily
Free Golden Tool
![Page 23: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/23.jpg)
Alexa Rank #2
![Page 24: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/24.jpg)
Alexa Rank 192,423
![Page 25: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/25.jpg)
Google Page Rank 5/10
![Page 26: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/26.jpg)
SEMRush finds 199
results on the first two pages
of Google
![Page 27: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/27.jpg)
# 2 – Website Build BasicsGoogle Can’t Read Flash (very well)
![Page 28: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/28.jpg)
# 2 – Add Meta Tags to Your Site (View > Source)
![Page 29: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/29.jpg)
# 2 – Website Build Basics
• No Flash Websites• HTML with Flash or Animation is OK• Site Map Link• Clean Links for Spiders to Follow• Meta Tags
![Page 30: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/30.jpg)
# 3 – Content is King5,050 Pages Indexed “Read” by Google
![Page 31: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/31.jpg)
Target 250-1000 words on each page on your website
![Page 32: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/32.jpg)
# 4 – Keyword Research
![Page 33: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/33.jpg)
# 5 – Build Links TO your Website
![Page 34: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/34.jpg)
Links from Clients and Vendors
![Page 35: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/35.jpg)
Links from Associations and Organizations
![Page 36: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/36.jpg)
Links from Priority Paid Directories
![Page 37: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/37.jpg)
Links from Free Directories
![Page 38: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/38.jpg)
Online Press Releases
![Page 39: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/39.jpg)
Blogs
![Page 40: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/40.jpg)
Article Syndication
![Page 41: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/41.jpg)
Web 2.0 Links
![Page 42: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/42.jpg)
The Ten Leading Natural Search Engine Optimization Strategies and Tactics
1. Do your Research2. Website Build Basics 3. Content is King4. Keyword Research5. Build Links to Your Site
![Page 43: Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics](https://reader035.fdocuments.us/reader035/viewer/2022062513/554bbe8db4c9053a298b4eff/html5/thumbnails/43.jpg)
• Marketing Consultants• Drive more visits to your site• Convert the visits to sales• Strategy, Creative, Search, Landing Pages,
Affiliate Management, Blogs, Optimized PR
What is TenGoldenRules.com?