Ten Insights on What Works, with Andrew King
20
@33voices intelligent insights to advance your business and life
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18-Oct-2014 -
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Design
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Listen to the full interview at www.33voices.com/andrew-king/audio Andrew King is a Senior Researcher at the University of Virginia’s Darden Graduate School of Business where he is pursuing Ph.D. studies focused on understanding entrepreneurial strategies and how to leverage them in corporate settings. Prior to joining Darden, Andrew worked as an auditor for Ernst & Young in their Düsseldorf, Germany location. Andrew also worked with an internet start-up firm based in Oxford, England. He's the coauthor of Solving Problems with Design Thinking: Ten Stories of What Works.
Transcript of Ten Insights on What Works, with Andrew King
@33voices
intelligent insights to advance your business and life
The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
Andrew KingAndrew King is a Senior Researcher at the University of Virginia’s Darden Graduate School of Business where he is pursuing Ph.D. studies focused on understanding entrepreneurial
strategies and how to leverage them in corporate settings. Prior to joining Darden, Andrew worked as an audi-tor for Ernst & Young in their Düssel-dorf, Germany location. Andrew also worked with an internet start-up firm
based in Oxford, England.
Stream interview Watch videoWatch videoNo.1
Design thinking is the process of approaching a problem
from a multi-dimensional perspective.
Stream interview Watch videoWatch videoNo.1
Design thinking is the process of approaching a problem
from a multi-dimensional perspective.
33voicesAndrew King - Effectiveness Of Design Thinking
Stream interview Watch videoWatch videoNo.2
Think of design thinking in the following four stages:
Stream interview Watch videoWatch videoNo.2
Think of design thinking in the following four stages:
What is?
Stream interview Watch videoWatch videoNo.2
Think of design thinking in the following four stages:
What if?
Stream interview Watch videoWatch videoNo.2
Think of design thinking in the following four stages:
What wows?
Stream interview Watch videoWatch videoNo.2
Think of design thinking in the following four stages:
What works?
Stream interview Watch videoWatch videoNo.3
It’s easy to jump to conclusions,but, it’s far more effective to uncover the real crux of the problem you’re solving.
ask better better questions.
Stream interview Watch videoWatch videoNo.4
If you change the way you think about a problem,
you’ll change the way you talk about that problem.
Stream interview Watch videoWatch videoNo.5
Mind Mapping is an elegant tool for capturing and understanding pattern recognition;
it’s the building block of value creation.
Stream interview Watch videoWatch videoNo.6
Make it a habit to be a keen observer of how things are done outside your industry.
what you see might change how you think.
Stream interview Watch videoWatch videoNo.7
Like in sports, visualization transcends the entire design thinking process
because it engages your other senses.
Stream interview Watch videoWatch videoNo.8
Metaphors are the bridge between
two different points of view.make them short and memorable.
Stream interview Watch videoWatch videoNo.9
Every experiment yields insights;
iterate your way to success.
Stream interview Watch videoWatch videoNo.10
Design thinking is an organizational initiative,
and it always starts at the top.
initiate the conversation.
Really reflect...
Is there one metaphor that represents
the heart of what you stand for?
Really reflect...
