Ten Driving Forces in Marketing for 2012

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Ten Driving Forces in Digital Marketing 2012

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What are the digital trends for 2012? Hotwire and 33 Digital released a whitepaper in January, but in case you missed it, take a look at this recap presentation.

Transcript of Ten Driving Forces in Marketing for 2012

Page 1: Ten Driving Forces in Marketing for 2012

Ten Driving Forces in Digital Marketing2012

Page 2: Ten Driving Forces in Marketing for 2012

Introduction

‘Ten Driving Forces in Digital Marketing’ is our

whitepaper outlining key digital trends for 2012.

Released in January 2012, the launch event saw

Drew Benvie and Peter Sigrist, along with eBay UK’s

Clare Moore Bridger and Tom Glover of the

Financial Times, discuss the trends that will shape

marketing and PR strategy throughout the year.

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Interest graph Data containing information about what you like,

how you shop, what you do online, how much you

interact, and pretty much everything else. Brands

and

advertisers want this to properly

target their products, and will pay

big for it in 2012.

#1: Social media and the interest graph

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Putting yourself on the mapFoursquare and Facebook Places lead the way in the

location-based social networks. In 2012, businesses

will need to focus efforts on these social networks to

really connect with customers.

#2: Putting yourself on the map

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How tablets are changing

communicationSince the iPad, other tablets have flooded the market

and consumers have put their netbooks

and newspapers aside. Tablets

change the way brands and

companies publish information,

resulting in a dramatic change.

#3: Tablet impact

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Who are the new social media

celebrities?There will be a further rise of social media celebrity in

2012: experts, keen communicators, influencers, and

people who provide marketers with the

feedback they need.

#4: The new social celebrity

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The socialising of TV and music

It is no longer uncommon to see a hashtag appear

during a TV title credits, and this is just the start.

2012 will see the rise of next generation TV with

inbuilt apps and social media.

#5: Social TV

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Social media and internal

communicationsSystems such as Ning, Posterous and National Field

have begun to gain real traction

with brands looking for ways

to communicate better with

their staff.

#6: Innovation in internal communications

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How cashless payments could

unlock a wave of innovationIf you’re a brand, you need to think about how to

make sure people can tell the world every time they

buy from you.

If you’re a developer, you need to ensure

you can bake payments into apps and

services.

#7: Cashless payments

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GamificationBefore we ever learn to work, we excel at play. No

matter what your industry, game dynamics

offer a low-cost way to enhance

even very basic products and

services.

#8: Gamification

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ForumsForums, arguably the first form of social media,

could be the dark horse this year. Organic growth

has built deep, networked relationships over time,

explaining their engagement, loyalty and why their

users

have the potential to be the best brand

advocates.

#9: Forums

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Automotive app storesThe mobile device that doesn’t fit into your bag:

the car. Drivers will be a major new market focus

in 2012, and brands should be planning how to tap

into the newest app development environment.

#10: Automotive apps

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Read more about Digital Trends 2012.Download the whitepaper. Visit our website: www.hotwirepr.com.