Ten Driving Forces in Marketing for 2012
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Transcript of Ten Driving Forces in Marketing for 2012
Ten Driving Forces in Digital Marketing2012
Introduction
‘Ten Driving Forces in Digital Marketing’ is our
whitepaper outlining key digital trends for 2012.
Released in January 2012, the launch event saw
Drew Benvie and Peter Sigrist, along with eBay UK’s
Clare Moore Bridger and Tom Glover of the
Financial Times, discuss the trends that will shape
marketing and PR strategy throughout the year.
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Interest graph Data containing information about what you like,
how you shop, what you do online, how much you
interact, and pretty much everything else. Brands
and
advertisers want this to properly
target their products, and will pay
big for it in 2012.
#1: Social media and the interest graph
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Putting yourself on the mapFoursquare and Facebook Places lead the way in the
location-based social networks. In 2012, businesses
will need to focus efforts on these social networks to
really connect with customers.
#2: Putting yourself on the map
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How tablets are changing
communicationSince the iPad, other tablets have flooded the market
and consumers have put their netbooks
and newspapers aside. Tablets
change the way brands and
companies publish information,
resulting in a dramatic change.
#3: Tablet impact
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Who are the new social media
celebrities?There will be a further rise of social media celebrity in
2012: experts, keen communicators, influencers, and
people who provide marketers with the
feedback they need.
#4: The new social celebrity
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The socialising of TV and music
It is no longer uncommon to see a hashtag appear
during a TV title credits, and this is just the start.
2012 will see the rise of next generation TV with
inbuilt apps and social media.
#5: Social TV
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Social media and internal
communicationsSystems such as Ning, Posterous and National Field
have begun to gain real traction
with brands looking for ways
to communicate better with
their staff.
#6: Innovation in internal communications
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How cashless payments could
unlock a wave of innovationIf you’re a brand, you need to think about how to
make sure people can tell the world every time they
buy from you.
If you’re a developer, you need to ensure
you can bake payments into apps and
services.
#7: Cashless payments
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GamificationBefore we ever learn to work, we excel at play. No
matter what your industry, game dynamics
offer a low-cost way to enhance
even very basic products and
services.
#8: Gamification
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ForumsForums, arguably the first form of social media,
could be the dark horse this year. Organic growth
has built deep, networked relationships over time,
explaining their engagement, loyalty and why their
users
have the potential to be the best brand
advocates.
#9: Forums
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Automotive app storesThe mobile device that doesn’t fit into your bag:
the car. Drivers will be a major new market focus
in 2012, and brands should be planning how to tap
into the newest app development environment.
#10: Automotive apps
Read more about Digital Trends 2012.Download the whitepaper. Visit our website: www.hotwirepr.com.