YOU

JANUARY 2015 SALES GUIDE

The NEW TEMPUR-Flex™

Collection

page 8

The NEWStearns & Foster®

Limited Edition Collection

page 12

The NEW Sealy Posturepedic® Line

page 16

DON’T MISS

the power of

AND might be a small word, but it can mean big things for your

business. When you join forces with Tempur Sealy, you open up

a world of possibilities. From exciting new products AND strategic

marketing support AND a comprehensive range of trusted brands,

to higher traffic AND higher tickets AND higher profits, everything

you need to grow your business is right here.

That’s the power of AND. That’s the power of Tempur Sealy.

The Tempur Sealy™ Brands. Experience innovationWith a comprehensive and complementary range of the best-loved, most innovative and best crafted mattresses in the world, Tempur Sealy has something to suit every sleep preference and budget.

The brand The best sleep Unparalleled craftsmanship and the best materials

Support, comfort and durability at an affordable price

Unsurpassed back support from the innerspring technology leader

Conforming back support with cooling comfort

The consumer

Slightly older wellness-seekers with more discretionary income, willing to invest in premium brands because they trust they deliver the best performance and benefits. Will spend more to

enhance their well-being via better sleep.

Premium consumers seeking exceptional quality, craftsmanship and elegant style; they

want a mattress to deliver a comfortable, luxurious sleep experience.

Budget-minded consumers looking for comfort in a trusted brand, with a mattress

that delivers a good night’s sleep.

Busy consumers actively seeking a more supportive mattress, either for back pain or

to replace an uncomfortable mattress.

Younger-skewing (Millennial) consumers seeking better sleep through innovation; they want to make a smart investment in their mattress—

seeking premium at a price point.

The winning difference

• TEMPUR® material responds to your body temperature, adapting to your weight and unique shape for precise support, proper alignment and uninterrupted sleep, in a way that no other bed can

• Incorporates deep consumer and scientific research and innovation to produce the best mattresses available

• Our owners are evangelical in their love for the brand, making Tempur-Pedic® the most highly recommended bed in America

• Crafted to higher standards, Stearns & Foster® is made by a master craftsman so dedicated to detail and quality, they sign every bed

• We use the best materials, most exacting standards and the highest craftsmanship to deliver a superior mattress that takes twice as long to make as an ordinary mattress

• Stearns & Foster mattresses deliver luxurious comfort every night, year after year

• Sealy® mattresses are built to provide the comfort you want for a good night’s sleep and the durability you need for years of use

• Sealy Classic™ Coil and Sealy Stability™ Coil create a more durable mattress with longer lasting comfort

• With over a century of experience, Sealy makes mattresses you can rely on

• Sealy mattresses are made in America and undergo rigorous testing to ensure quality

• For over 60 years, Posturepedic® has designed mattresses for superior sleeping posture and back support based on the expertise of the Orthopedic Surgeon Council

• The Sealy Embrace™ Coil is an exclusive design for the perfect balance of comfort and deep down support

• Sealy Posturepedic® mattresses feature the exclusive CoreSupport™ Center, under the lumbar area, providing additional support where you need it most

• Optimum® is the only mattress with cooling gel foam from top to bottom and infused with OUTLAST® material for managing sleep climate

• Made using advanced materials and smart technology, Optimum mattresses deliver better sleep

• Optimum owners are highly satisfied, convinced this is the best bed their money can buy

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The brand The best sleep Unparalleled craftsmanship and the best materials

Support, comfort and durability at an affordable price

Unsurpassed back support from the innerspring technology leader

Conforming back support with cooling comfort

The consumer

Slightly older wellness-seekers with more discretionary income, willing to invest in premium brands because they trust they deliver the best performance and benefits. Will spend more to

enhance their well-being via better sleep.

Premium consumers seeking exceptional quality, craftsmanship and elegant style; they

want a mattress to deliver a comfortable, luxurious sleep experience.

Budget-minded consumers looking for comfort in a trusted brand, with a mattress

that delivers a good night’s sleep.

Busy consumers actively seeking a more supportive mattress, either for back pain or

to replace an uncomfortable mattress.

Younger-skewing (Millennial) consumers seeking better sleep through innovation; they want to make a smart investment in their mattress—

seeking premium at a price point.

The winning difference

• TEMPUR® material responds to your body temperature, adapting to your weight and unique shape for precise support, proper alignment and uninterrupted sleep, in a way that no other bed can

• Incorporates deep consumer and scientific research and innovation to produce the best mattresses available

• Our owners are evangelical in their love for the brand, making Tempur-Pedic® the most highly recommended bed in America

• Crafted to higher standards, Stearns & Foster® is made by a master craftsman so dedicated to detail and quality, they sign every bed

• We use the best materials, most exacting standards and the highest craftsmanship to deliver a superior mattress that takes twice as long to make as an ordinary mattress

• Stearns & Foster mattresses deliver luxurious comfort every night, year after year

• Sealy® mattresses are built to provide the comfort you want for a good night’s sleep and the durability you need for years of use

• Sealy Classic™ Coil and Sealy Stability™ Coil create a more durable mattress with longer lasting comfort

• With over a century of experience, Sealy makes mattresses you can rely on

• Sealy mattresses are made in America and undergo rigorous testing to ensure quality

• For over 60 years, Posturepedic® has designed mattresses for superior sleeping posture and back support based on the expertise of the Orthopedic Surgeon Council

• The Sealy Embrace™ Coil is an exclusive design for the perfect balance of comfort and deep down support

• Sealy Posturepedic® mattresses feature the exclusive CoreSupport™ Center, under the lumbar area, providing additional support where you need it most

• Optimum® is the only mattress with cooling gel foam from top to bottom and infused with OUTLAST® material for managing sleep climate

• Made using advanced materials and smart technology, Optimum mattresses deliver better sleep

• Optimum owners are highly satisfied, convinced this is the best bed their money can buy

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Tempur-Pedic Introducing the newest TEMPUR feel family, TEMPUR-Flex™: delivering the benefits of TEMPUR to a whole new group of consumers.

Stearns & Foster Redefining what the finest craftsmanship and best materials mean in the modern world with the Stearns & Foster® Limited Edition Collection.

now there’s more.

What’s new at Tempur Sealy in 2015? More innovation AND more support AND more opportunities to boost your business.

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Sealy PosturepedicCelebrating the 65th Anniversary of Posturpedic's unique back support with the launch of a dramatically enhanced Posturepedic® line.

Stearns & Foster Redefining what the finest craftsmanship and best materials mean in the modern world with the Stearns & Foster® Limited Edition Collection.

now there’s more.

What’s new at Tempur Sealy in 2015? More innovation AND more support AND more opportunities to boost your business.

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Tempur-Pedic 2015

NEW TEMPUR-FLEX™ COLLECTION

Adaptive and responsive

TEMPUR-CONTOUR™ COLLECTION

Firm and contouring

TEMPUR-CLOUD® COLLECTION

Soft and supportive

Nothing adapts conforms supports like TEMPUR. Tempur-Pedic redefined what it means to get “your best night’s sleep” with our revolutionary TEMPUR® material. And now we’ve done it again – with a brand new feel in the new TEMPUR-Flex™ Collection of mattresses.

TEMPUR-BREEZE™ mattresses available in the TEMPUR-Contour and TEMPUR-Cloud collections.

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THE NEW TEMPUR-FLEX™ New technology AND a new feel. A whole new group of consumers.

TEMPUR-Flex™ Collection delivers a whole new feel in a Tempur-Pedic mattress, balancing the conforming comfort of TEMPUR® material with a familiar, slightly springy feel. TEMPUR-Flex uses advanced hybrid technology, combining a faster-responding version of our proprietary TEMPUR material with a new Dynamic Support™ Layer made with innovative precision coils for support that moves with you.

Key Features

NEW TEMPUR-RESPONSE™ MATERIAL

TEMPUR-Response™ material is designed to respond

more quickly to your movement to deliver a completely

new, slightly springy feel, with all the benefits of TEMPUR.

It precisely adapts to your body, giving you the exact

support and comfort your body needs.

NEW DYNAMIC SUPPORT™ LAYER

The Dynamic Support™ Layer, made of innovative

precision coils, is specially engineered to work in harmony

with the TEMPUR-Response material layer to actively react

to your body’s movement.

EASYREFRESH™ COVER

Exclusive EasyRefresh™ cover zips off and on, so it’s simple

to wash or replace. It uses a patented, wear-tested dual

zipper that’s easy to access from any side, and soft cover

fabric designed for durability, night after night, and wash

after wash.

SMARTCLIMATE™ SYSTEM

Innovative SmartClimate™ System helps keep you

comfortable during the night. The top layer of moisture-

wicking fabric draws moisture away to keep you dry, while

the inner layer with SmartClimate treatment provides

cool-to-the-touch comfort.

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Tempur-Pedic has an adjustable base to suit every consumer and every budget.

TEMPUR-ERGO® PREMIER

The top-of-the-line choice for consumers who want it all.

• Ergonomic head and foot positions

• Soothing massage options

• LCD backlit wireless remote control

• Free smartphone app

TEMPUR-ERGO® PLUS

A great option for the entry-level adjustable bed consumer.

• Ergonomic head and foot positions

• LCD backlit wireless remote control

TEMPUR-UP™ FOUNDATION

Heads-up lift at an attractively affordable price point.

• Ergonomic head positions

• Backlit wired remote control

TEMPUR-PEDIC ADJUSTABLE BASES

Give your consumers AND your bottom line a lift.

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TEMPUR-CLOUD®: SOFT AND LOFTY

• Cushion soft, for huggable comfort

• For back, side or stomach sleepers

TEMPUR-CLOUD®: SOFT AND CONFORMING

• Precisely supports your head, neck and shoulders

• For back, side or stomach sleepers

TEMPUR-CLOUD®: BREEZE DUAL COOLING

• TEMPUR-Breeze™ cooling gel on both sides

• For back, side or stomach sleepers

TEMPUR-CLOUD PILLOWS

Luxurious softness AND lasting support.

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Finest materials superior craftsmanship.For highly discerning consumers seeking quality, the finest materials and authentic craftsmanship, Stearns & Foster® mattresses define master-crafted luxury.

Stearns & Foster 2015

LUX ESTATE® COLLECTION

The ultimate in luxury, available in innerspring, hybrid and, NEW for 2015, latex versions.

ESTATE™ COLLECTION

Step up to more memory foam and our IntelliCoil™ encased coil

NEW LIMITED EDITION® COLLECTION

The richness and allure of natural materials, featuring New Zealand Wool and cashmere.

SIGNATURE™ COLLECTION

Timeless beauty, quality and comfort in a luxury mattress.

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THE NEW LIMITED EDITION COLLECTIONMaster-crafted luxury AND the finest natural materials.The Limited Edition Collection features the finest in natural materials. Cradling your body in indulgent comfort, our quilt features pure New Zealand wool, the finest wool available. Paired with other natural materials, like cotton, silk and cashmere, the wool in Limited Edition mattresses delivers a truly luxurious sleep experience.

Key Features

CASHMERE INFUSED COVER

Delicate and sensual, the cashmere infused

cover is more than a mattress overlay. It is a

wonderfully comforting extension to an already

indulgent mattress, ensuring a rich, tactile

experience from the very first touch.

NEW ZEALAND WOOL QUILT

Cradling your body in indulgent comfort,

our Wool Quilt features deluxe fibers of pure

New Zealand wool, for natural climate control.

The wool quilting encases two layers of gel

foam, creating a comfortable, luxurious sleep

experience.

INTELLICOIL® ENCASED COIL

Our individually encased IntelliCoil® provides

contouring comfort and essential deep down

support through our unique Titanium-alloy, coil-

in-coil design. The softer outer coil conforms to

and cradles your body, while the firmer inner

coil provides the support for a more premium

sleep experience. Each coil is also individually

encased so that when your partner moves, you

don’t have to.

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Trusted comfort durability value. Relaunched in late 2014, the new Sealy® line continues to enjoy retail success and consumer demand. A wide array of current and future mattress owners see Sealy as the “real deal” – a brand they can rely on to deliver real comfort, real durability and real value.

LEVEL 1

Sealy Classic™ open coil and double border rod edge with corner supports.

LEVEL 3

Sealy Stability™ individually encased coil and SolidEdge™ HD System.

LEVEL 2

Sealy Classic open coil and SolidEdge™ HD System.

LEVEL 4

Memory foam, Sealy Stability™ individually encased coil and SolidEdge™ HD System.

Sealy 2015

INNERSPRING SERIES

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GEL MEMORY FOAM SERIES

ENTRY LEVEL

Gel memory foam and Polycore Support™ System.

LEVEL 2

Memory foam gel, memory foam and Polycore Support System.

LEVEL 3

Thicker memory foam and Polycore Support System layers.

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Real support real innovation.Introducing the dramatically enhanced Posturepedic® line. From the brand informed by orthopedic specialists, delivering superior back support for the past 65 years.

Sealy Posturepedic 2015

POSTUREPEDIC® SERIESPOSTUREPEDIC® PLUS SERIES POSTUREPEDIC® PREMIER HYBRID SERIES

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Key Features

CORESUPPORT™ CENTER

Our exclusive feature, with a band of

reinforced gel memory foam in the center

third, for added support and durability where

you need it most.

SEALY EMBRACE™ COIL

Specially engineered encased coil system

that responds to the natural curves and

alignment of your spine, for full-body

support. Encasing allows each coil to move

independently, for more targeted support

and reduced motion transfer.

SOLIDEDGE™ HD SYSTEM

A soft, 2.5-inch reinforced border around the

mattress edge so you can use the full surface

of the mattress without rolling off, as well as

providing a solid seating surface.

NEW POSTUREPEDIC SERIESThe Posturepedic® Series delivers our famous superior all-over support, along with the comfort you need for relaxing sleep.

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Key Features

MORE MEMORY FOAM

Step up to thicker memory foam

for more conforming comfort.

CORESUPPORT™ CENTER

Our exclusive feature, with a band of

reinforced gel memory foam in the center

third, for added support and durability

where you need it most.

SEALY EMBRACE™ PLUS COIL

Specially engineered encased coil system

that responds to the natural curves and

alignment of your spine, for full-body

support. Encasing allows each coil to move

independently, for more targeted support

and reduced motion transfer.

SOLIDEDGE™ HD SYSTEM

A soft, 2.5-inch reinforced border around

the mattress edge so you can use the full

surface of the mattress without rolling off,

as well as providing a solid seating surface.

NEW POSTUREPEDIC PLUS SERIESThe Posturepedic® Plus Series steps up to thicker memory foam and more encased coils, for added comfort and all-over support.

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Key Features

HALF FOAM/HALF SPRINGS HYBRID

A hybrid mattress delivers the best of both

worlds: memory foam on top for body-

conforming comfort, with specially engineered

springs underneath for full-body support.

ZONED SEALY EMBRACE™ PLUS COIL

In the bottom half of the mattress, the

advanced version of our specially engineered

encased coil system in a more dense

arrangement that responds to the natural

curves and alignment of your spine, for lasting

support where you need it most. Encasing

allows each coil to move independently, for

more targeted support and reduced motion

transfer.

CORESUPPORT™ PREMIER CENTER

In the center zone of the mattress, under

the heaviest part of your body, we add our

exclusive CoreSupport Premier Center with

coils in a more dense arrangement, fitting 30%

more coils in the same space, plus an extra

layer of memory foam for superior support

and durability where you need it most.

NEW POSTUREPEDIC PREMIER HYBRID SERIESThe Posturepedic® Premier Hybrid Series mattress is the best of both worlds: half foam and half springs, combining body-conforming comfort with all-over support so you can relax and sleep well.

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The perfect balance of support cooling comfort. Refreshed in 2014, the Sealy Optimum® line continues to build share, and deliver more consumers willing to pay more for optimal sleep.

Sealy Optimum 2015

GEL LATEX SERIES

Gel latex foam with more pushback support.

GEL MEMORY FOAM SERIES

OptiSense® Gel Memory Foam.

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Sealy® Adjustable Bases work with Sealy, Sealy Posturepedic® and Sealy Optimum® mattresses.

REFLEXION® 4 ADJUSTABLE BASE

• Head and foot lift with virtually unlimited ergonomic positions*

• Two zone massage with variable styles

REFLEXION® UP FOUNDATION

• The benefits of an adjustable base in a head-up-only version*

• Head lift for only $600 more than

a flat foundation (Queen size)**

* Not compatible with Ultra Firm models** Depends on model selection

SEALY ADJUSTABLE BASES

Raise your expectations AND your profits.

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Higher traffic AND higher tickets AND higher profits. That’s what

Tempur Sealy’s new and enhanced product line means for your

business. To find out more about how Tempur Sealy can work with

you to make 2015 a banner year for your bottom line, talk to your

Tempur Sealy sales representative today.

YOU

The benefits keep adding up.

The benefits keep adding up.

YOU