Temple Run

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Media analysis mobile game Temple Run 3705 NICK

Transcript of Temple Run

Page 1: Temple Run

Media analysis mobile game

Temple Run3705 NICK

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Introduction

Temple run is an adventurous game on iOS and Android system, it is an endless running game developed by Imangi Studio. Player for exploring the jungle from a temple controls a character. A huge demonic monkey pursues the character. In the game, character can collect diamond on his running way. The original Temple Run app has locked over 170 million download, it becomes one of the most successful independent game apps on smart device. Along the way you also need to collect coins in Temple Run which you can use to upgrade with new power-ups, utilities and characters. Temple Run is a very good game where you'll want to keep restarting in order to beat your furthest run and complete the many and varied challenges.

Now, the much-anticipated sequel to original game "temple run 2" was released on January 17, 2013 on App store. It was later released on Android on January 24, 2013. Temple Run 2 is similar to the original temple run, With Temple Run 2, Imangi Studios has been able to resurrect the same experience through a more graphically appealing sequel. Upgraded graphics and a more varied game landscape, coupled with the original game’s accessible control template, make Temple Run 2 a pleasure to play. For fans of Temple Run 2’s predecessor, and players new to the series, this sequel is sure to delight, still managing to fend off bouts of boredom with its pick-up-and-play convenience.

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Studio and developers

Imangi Studio is game making team, it opened in July 2008, and there are three people in this Studio, Natalia Luckyanaova with her husband and business partner Keith Shpherd, and amazing artist kiril Tchangov, they are completely self-funded. Keith and Natalia live and work out of their apartment in Washington, DC, while Kiril works remotely from his home in Richmond. Va. Keith and Natalia are 30's and kiril is in his 20's.

Imangi was in the App Store in July 2008, it was the time app store opening, the couple realized this could really be a business. After that, they working on developing games, and they did well that Natalia quit her day job to focus on making game full-time. As the same time , they added the artist Kiril to them , he can make the games look awesome.

There are four more games released ,geoSpark , H ippo H igh D ive , Max Adventure and Temple Run.

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The idea of this game.( Original Medium and External sources)

At the beginning of this project, they like to focus on making a fun game, Temple Run came directly out of the game Max Adventure. This game is a dual stick shooter game, you play a little boy, and he saves the Earth from aliens. In this game, player walks around on the screen, the player could make 90 degree turns and cannot stop and the 90 degree turns allowed us to use a simple swipe mechanic for turning. After this, the idea was born, they think if the player running along in front of you. The next idea was where the character running , they like to it should run on the top of something like the Great Wall of China or an Aztec Temple. After that, they worked a lot with the controls. They use the intuitive mechanic control.

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For the coins, they tried tilt to collect coins, but they had to tweaking a lot to make sure it swipe to work right together. One problem is when player swipe, they are tilting and the angle of the swipe changes. They need to work hard to fix it and get that feel to right and intuitive. They also evolve the coins a lot. At the first ,the coins are different color, you have to collect them in order to get bonuses, but it's to hard to do it when you run so fast.

For the monkeys, at the beginning of this game, they think about why the character is running, they always wondered it. Why not the character just stops and takes a rest? Why he is running like an idiot? So they add something to chasing the character, what is that? Yes. The monkeys were born. People love those evil monkeys, and they add a lot of terrifying elements in this game.

10-movie elements in Temple Run

1 Aliens When you first play this game, you should wonder what black thing is chasing you, is it an Alien?

2 The Bourne IdentityNear the end of The Bourne Identity m, there is an excellent scene that Matt Damon racing in the busy street.

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3 Indiana Jones: Raiders of the Lost ArkWhen we play the first scene , the character run out from the temple , we can’t help but think about this famous movie.

4 Jurassic ParkSteven Spielberg's 1993 sci-fi masterpiece is brimming with scenes that could be transformed into excellent Temple Run-style games.

5 The Lion KingIn this endless-runner game, the hero can be the king of this game world.

6 Back to the Future 2

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7 Forrest Gump:Run! Forest , Run! -this is the classical word in this movie. It can be in this game as well.

8 The Great EscapeIn this Temple Run spin-off, you'd step into the shoes of POW Captain Virgil Hilts .

9 Star Wars: Episode VI - Return of the JediSo, in Temple Run: Return of the Jedi you wouldn't take control of Luke Skywalker.

10 Terminator 2: Judgement DayYou know if you replace Temple Run protagonist Guy Dangerous with a young John Connor.

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Target audience and the way to interact with the audienceTemple Run is an endless running video game; this game is available on iOS and Android system, so the audience of this game is Iphone or Android mobile user. Temple run is a hit on Android, there were passing one million downloads in it its first week. It shows that Temple Run for Android has already surpassed 5 million downloads in Google Play Store, for iso has already sixty thousand download on App Store. The milestone puts Temple Run at more downloads than Angry Birds Space Premium , which still has less than 500,000, downloads. Temple Run for Android is still far away from Angry Birds Space Free, however, which has between 10 million and 50 million downloads so far. Temple Run is success on Android, the Imangi Studio turn their focus on making Temple Run on Windows Phone. This is the last main platform that does not yet have on BlackBerry.

Temple Run could achieve the successful because they had good connection with audience. People like this game not only because the game is simple, but also because people would like to talk about is with their friend. According to the data, there have ton of people discuss the Temple Run and they play it everywhere, like airport, metro, even in a club. The reasons for people like it is too many too list, but the following is the main reasons. First, Temple Run is very simple, it just need one hand and suitable for the mobile device. Second reason is people always like to beat the high score and they catch this point very well. Next reason is every game lasts only few minutes and this is suit for the people play it on their way to work or school.

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Key Strategies to Success

When the Temple Run in the app store, it achieve an amazing performance which is No.50 although it is a paid app at the beginning. However, it started sliding down after couple of weeks which became to Top100. At this time, they decided the game to be free, and this decision make the Temple Run went to No.2 in the Free App. After they change it to free, they had about 50,000 downloads daily. Until know, Temple Run has been the No. 1 and daily downloads reached 500,000.

ConclusionTemple Run has become one of the most popular mobile games in the world and people like to play it. Imangi Studio becomes very famous as well; their dreams come true through the efforts. They

According the recent news, Temple Run will available on windows 8 platform, it is a good way to develop this game to different platform.

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BIBLIOGRAPHY

"Temple Run", Wikipedia, < http://en.wikipedia.org/wiki/Temple_Run>, (viewed February 20)

"Temple Run for Android Downloaded over 5 Million Times", GottaBeMobile, < http://www.gottabemobile.com/2012/04/06/temple-run-for-android-downloaded-over-5-million-times/ >, (viewed February 20)

"Temple Run on Facebook", Facebook, < https://www.facebook.com/TempleRun >, (viewed February 22)

"Temple Run developer", gamesbeat,< http://venturebeat.com/2012/02/06/temple-run-developer-shares-a-behind-the-scenes-look-at-making-a-runaway-hit-ios-game/ >, (viewed February 21)

"Temple Run 2 review ", Trusted Reviews, < http://www.trustedreviews.com/temple-run-2_Games_review >, (viewed February 23)

"App review: Temple Run 2 ", PCWorld, < http://www.pcworld.idg.com.au/review/apps/imangi/temple_run_2/452687 >, (viewed February 22)

"Temple Run on Twitter ", Twitter, < https://twitter.com/TempleRun >, (viewed February 22)

"10-movie elements in Temple Run", PocketGamer, < http://www.pocketgamer.co.uk/r/iPhone/Temple+Run+2/feature.asp?c=48424>, (viewed February 22)

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