Template Edition 002Harvey Balls

Advertising Makes the World Go Round !

Presentation by 2010级 3A2广告 101 葛文婷

Advertisement is everywhere

“Be the president or else an advertising guy ”

Franklin Delano Roosevelt

why is advertising essential to the world ?

Forconsumers

ForEconomyFor

Advertisers and products

• Make the consumers know their products

• Introduce service and the culture

• Promote sale

For advertisers and product

The giants of the corporate world all pour millions of dollars into advertising on an annual basis .

For economy

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• one of the means to promote the development of global economy

•Advertising makes the media exist .with out advertising ,

there would be no television except re-runs

magazines would be thin colorless and prohibitively expensive

many internet site would not

be able to afford their

server space

Example

For consumers

• information

• make the Buying behavior become more reasonable

• Emotional appeals

Marketing research on consumers’ attitude of advertising

•Since the advertisement of DeBeers•essential thing when a man want to propose to a woman

“The man who send you a diamond ring is not necessarily a good man but who doesn’t do it is definitely not .”

Advertisement about protecting elephant

Summary

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text.

Advertising makes the

world go round

Advertising

promotes

the sale of

product

Advertising affects

the consumers

’ life .

Advertising propels the economy