© 2009 - Tellja

TelljaDigital Referral Marketing Solutions

© 2009 - Tellja

1. Referral Marketing

Explanation

Advantages

Examples

Tap the internet’s full potential!

2. Tellja ... spread the word

The online revenue accelerator

How successful recommendations work

From shop to bonus

3. Referral marketing of the future

Few people can achieve a lot

Low costs – many opportunities

Agenda

© 2009 - Tellja

1.Referral Marketing

© 2009 - Tellja

Referral Marketing is ...

Word of Mouth (WOM)

Tell-a-Friend

Peer-to-Peer

Recommend a friend Viral Marketing

Clients help acquire new clients

Buzz Marketing

Community MarketingReferral Programs

Power seller

© 2009 - Tellja

Referral programs already achieve over 100 billion Euro revenue - with an

increase of 20% per year.

More than 75 % of consumers in Germany trust their friends and relatives when

choosing a product. More than 90% have already asked their friends and relatives

for advice – 1/3 do this regularly before making a purchase decision.

60-80% of your existing clients are inclined to make referrals. 15% can be

encouraged to. A referrer makes an average of 1.2 referrals.

This means that 100.000 clients make 18.000 referrals –

New customers are generated from every other referral.

Referral Marketing Programs pay off*

* Source: Study „Sales Results in Marketing und Vertrieb – Peer-to-Peer-Konzepte“ from Marketing Partner in Wiesbaden, Germany

© 2009 - Tellja

Which types of advertising are more

valuable?

3229

2622

18

128

3

44

Referral TV Catalogue E-Mail Print Mailing Radio OOH Banner

* Source: DoubleClick Touchpoints IV 2006 - „Which type of advertising is more precious?“

© 2009 - Tellja

More new clients

Existing clients will act as multipliers. Referral marketing takes advantage of existing clients

to decrease price sensibility among potential clients and induce additional sales.

More Affinity

A referral creates a positive attitude towards the advertiser/brand at an early stage.

Referrers are more bound to the product because “He who recommends an Audi would

never switch to BMW”.

More Quality

A referral is the best way to address and advise. The referral is of high credibility and quality

because the recipient gains from the experience of others.

More Efficiency

Referral marketing offers strong viral effects through low distribution and fixed costs.

It is controllable and transparent through smart bonus management and tracking.

Advantages of Referral Marketing

© 2009 - Tellja

Case Study Citibank:

One Bonus, several Products

According to a worldwide survey of 26,486 internet

users in 47 markets, consumer referrals are the most

authentic type of advertising: 78% agreed.

Source: Nielsen 04/2007

© 2009 - Tellja

Case Study T-Mobile: One Product, many Rates, several Bonuses

„40% of new clients are acquired through the bonus

program.“

Source: W&V 4/2007

© 2009 - Tellja

Classic media and advertising are continually losing influence on consumers. The

Internet has become the most influential medium (information, consumer opinion,

price comparison). More than 65% of all consumers use it regularly.

Aside from information and knowledge, the internet serves as the only way to offer

direct access to purchase goods without change of medium.

According to TNS-Infratest, about 10.9 billon Euro were generated through the

internet in 2007 in Germany - 39.5% of the yearly mail-order business.

The world is digital

© 2009 - Tellja

Online würden sich

1/3 der Konsumenten mehr

aufgrund einer

Empfehlung entscheiden,

als durch Preisvergleiche

(billiger).

Which forms of direct marketing will be

important for successful online

business?*

2

10

53

72

46

30

Mail Fax Referrals E-Mail E-Newsletter Mobile

* Source: EPOQ Study - Dec. 2008

Referrals are the best

messages, e-mail the best

medium.

© 2009 - Tellja

Fewer than 22% of companies measure and support their referral rate regularly*. The

referral rate is one of the important key figures, because …

“If they don't recommend you, they won't buy you”

Conventional tools do not provide successful online referral marketing programs.

Tell-a-friend has only marginal effects, forums & communities are difficult to control,

price searchers are too one-dimensional, and search engines are too mighty.

Tellja – This is how you´ll be recommended

So far underestimated

* Source: Study Excellence Barometers: Interview of 300 executives of the German economy - Nov. 2008

© 2009 - Tellja

2.Tellja ... spread the word

© 2009 - Tellja

Tellja turns Referral Programs digital. Clients can make referrals quickly and simply

and receive an attractive bonus.

Classic elements of referral programs (such as bonuses) can be connected with

the possibilities of modern communication (such as web, e-mail, SMS).

Online referrals with Tellja are simple and worthwhile.

Tellja is a viral marketing tool with a strong multiplier effect, it is simple to

implement and offers many applications.

Online revenue accelerator

© 2009 - Tellja

How do successful referrals work?

Marke/ Produkt

Kontakt

Identifikation

Virales Handeln

New Customer

Register Buy , …

Information and Shipment

of bonus

Customer

Call 2 Action

Data entry

Chose bonus

Recommendationvia SMS/Mail to

Friends & Family

Several referrals

© 2009 - Tellja

Tellja in your shop

© 2009 - Tellja

Claiming a bonus on the Tellja portal

© 2009 - Tellja

3.Referral Marketing of the Future

© 2009 - Tellja

Successful referrals – successful business.

Use existing clients as a distribution channel. Enhance referrals and reward your

clients. Generate client loyalty and gain many new clients.

Tellja … spread the word.

Successful referral marketing programs online, sophisticated technology,

fulfillment, innovative, fast, easy to use, excellent tracking,

calculable, no risk, no complexity.

In a nutshell

© 2009 - Tellja

Harald Ernst

Managing Director

Tellja GmbH

Solmsstraße 12

60486 Frankfurt/Main

Tel: + 49 69 87 00 429-0

Fax: + 49 69 87 00 429-29

E-Mail: ernst@tellja.de

Web: www.tellja.de

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