Telling the story_of_ur_brand_with_content_marketing
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Telling the Story of your brand with CONTENT MARKETING
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The best form of Marketing is when it goes beyond corporate communication and gets converted into stories and characters that people want to know and can relate to. Most Social Media networks do not exist for the brands to market themselves to the people. They exist because people want to tell their story to others. That is why brands need to think more than just content.
Transcript of Telling the story_of_ur_brand_with_content_marketing
Telling the Story of your brand with
CONTENT MARKETING
We are in an era where conventional marketing is just not su�cient enough to get people interested.
While the content and social media tactics might change over the time, Brand Storytelling is here to stay.
Create aCHARACTER
A character is a very integral
part of your brand’s story.
Don’t we all see Old Ronald
and just connect it with Mc
Donald’s? Mc D’s deserves
props for such a fantastic
character building. Whether
he is selling hamburgers
(1963) or apple dippers
(2012), Ronald does not fail
to grab your attention.
A character that embodies
what your company
represents (or what it
doesn’t) can help you
communicate a consistent
narrative across platforms.
According to a study by
Harvard Business Review
(HBR), only 13% of people
stated ‘building a relation-
ship’ as a reason for
frequently interacting with
the brand. HBR says the
results show that brand
values are very e�ective in
building relationships. The
brand’s philosophy should
be clearly stated upfront.
The customers can, then,
make a decision whether
you are ‘their kind’ of a
company.
Integrate Your Company’s
Brand Values
People do not buy from the corpora-
tion. People will buy from people. You
have to strike a comfort level with
your customers. It makes your mar-
keting look more credible and believ-
able. Many companies are using won-
derful tactics for increasing the
human element in their marketing.
Google releases it’s ‘Life at Google’
videos that show its actual employees
talking about the work environment
inside Google. This is the closest
Google aspirants can get to have a
feel of how it is to work in the
company.
Get people toInteract
Every story has a beginning. Your
loyal customers will be interested in
knowing how you began. It is very
compelling to hear the humble be-
ginnings of a company that has come
a long way now. It will not only grab
the attention of people, but it will also
make people relate with you.
Companies like Hewlett Packard
and Apple have always been
open about them starting up
in a garage. That could also
be a reason why budding
entrepreneurs relate
so well with a
company like Apple.
Tell a Storyright from
the beginning
BE INTERESTING. BE LIKED.BE INTERESTING. BE LIKED.
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