Telling stories with DataTelling stories with Data. TABLE OF CONTENTS Design Basics Communicating...
Transcript of Telling stories with DataTelling stories with Data. TABLE OF CONTENTS Design Basics Communicating...
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Telling stories with Data
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TABLE OF CONTENTS
Design BasicsCommunicating Data
Storytelling
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ContrastCRAP
Differentiate similar elements from
each other
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ContrastCRAP
Differentiate similar elements from
each other
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15798643154679854215797683614784578
45124346978546134675849615157986431
54674854215747683619784578451243469
785461346758446151579864315467
How many nines are there?CRAP
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15798643154679854215797683614784578
45124346978546134675849615157986431
54674854215747683619784578451243469
785461346758446151579864315467
There are nine nines!CRAP
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Contrast Example
CRAP
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This is a headline
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec suscipit velit in ex aliquet, tempus hendrerit urna laoreet. Aliquam ac lorem eros.
This is also a headlineLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec suscipit velit in ex aliquet, tempus hendrerit urna laoreet. Aliquam ac lorem eros.
Is this a headline?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec suscipit velit in ex aliquet, tempus hendrerit urna laoreet. Aliquam ac lorem eros.
RepetitionCRAP
Repeat some aspects of the design
through the work
● consistent treatment of charts,
texts, headlines
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This is a headline
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec suscipit velit in ex aliquet, tempus hendrerit urna laoreet. Aliquam ac lorem eros.
This is also a headline
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec suscipit velit in ex aliquet, tempus hendrerit urna laoreet. Aliquam ac lorem eros.
You know this is a headline
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec suscipit velit in ex aliquet, tempus hendrerit urna laoreet. Aliquam ac lorem eros.
RepetitionCRAP
Repeat some aspects of the design
through the work
● consistent treatment of charts,
texts, headlines
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AlignmentCRAP
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AlignmentCRAP
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Alignment ExampleCRAP
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ProximityCRAP
Group related elements together
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Contrast Example
CRAP
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Contrast ProximityRepitition Alignment
DESIGN PRINCIPLES
C.R.A.P.
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Our brains are already hardwired to be better at understanding certain
visual cues better than others. Let’s take advantage of that!
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COMMUNICATING DATA
Length
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COMMUNICATING DATA
Size
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COMMUNICATING DATA
Position
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COMMUNICATING DATA
Shape
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COMMUNICATING DATA
Color
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COMMUNICATING DATA
Color
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Ask a Question
Explain, Don’t Decorate
Know your Audience
Tell the Truth
STORYTELLING
Storytelling
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Telling a story in one chart
STORYTELLING
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Data is part of the story
STORYTELLING
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Story unfolds
Scrollytelling
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Know your audience
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Bar charts start at the baseline
DOS AND DONTS
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Be careful with pie charts
DOS AND DONTS
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Be careful with pie charts
DOS AND DONTS
The 9 most populous states have more people than the next 41 states combined.
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2D > 3DDOS AND DONTS
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Ask a Question
Explain, Don’t Decorate
Know your Audience
Tell the Truth
STORYTELLING
Storytelling
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1. Bar chart (examine best practices)
2. Heatmap (examine use of colors)
3. Deviation chart (looking at data in other ways)
4. Map (location based data)
5. Line chart (time based data)
Same data, different ways
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Same data, different ways
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Questions?
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● Flowing Data, Nathan Yau
● Stephen Few
● Raw Data Density
● Scrollytelling
● Slide:ology by Nancy Duarte
● Wall Street Journal Guide to Information Graphics by Dona
Wong
● The Functional Art by Alberto Cairo
Resources