Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and...

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Transcript of Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and...

Page 1: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.
Page 2: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Telling Our Story Initiative and District DaysAlice Wiggins-Tolbert, Vice-Chair of Marketing and Communications

and Chair of Telling Our Story Task Force

Page 3: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Overview – Extra, Extra, Tell All About It…

APTA Chair M.P. Carter has made “Telling Our Story” her signature initiative.

Our story is one of great importance for lawmakers and the general public. Whether it’s a stronger economy, better environmental sustainability, or greater energy independence, public transportation takes us there.

Page 4: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

‘Telling Our Story’ Continued…

These efforts will be guided by the new Telling Our Story Task Force.

Page 5: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Featured Event: District Days - Telling Your Story to Congress January 6-8, 2010

With all the attention on the creation of jobs, APTA and the Telling Our Story Task Force are organizing the first Tell Your Story to Congress Days while members of the U.S. House of Representatives are home on recess.

Page 6: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

District Days - Telling Your Story to Congress January 6-8, 2010

APTA members meet with their U. S. House of  Representatives members while they are on recess January 6-8 -- just before they return to Washington. 

Page 7: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Meeting with your Congressional RepPaul Dean, APTA Government Relations Director

Page 8: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Legislative Update…

While we know that many of you meet regularly with your federal representatives, we are developing these collective days to build momentum and use it as an opportunity to disseminate  our public transit message on the national level.

Our  focus is on how investment in public transportation creates jobs and stimulates the economy.  

Page 9: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Legislative Tips to Tell Your Story…

Basic Step-by-Step PlanIdeas for Site VisitsChecklist for Setting up a Site VisitSample Site Visit Agendas

For full details of each tool go to: www.apta.com

Page 10: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Not Just Looking Busy But… Getting Busy Mantill Williams, APTA Advocacy Director

Page 11: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Tools – Suggested Activities

Activities for Transit MembersActivities for Business Members

For full list of activities go to: www.apta.com

Page 12: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Tools – Fact Sheets

Facts-at-a-glanceEconomy MovingEnvironmentEnergy IndependenceQuality of Life

For full list of tools go to: www.apta.com

Page 13: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Tools – Localized Print Ads

Creating JobsEnergy Independence

Page 14: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Tools – Print Ads

Creating Jobs

Page 15: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Tools – Print Ads

Creating Jobs

Page 16: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Tools – Print Ads

Energy Independence

Page 17: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Tools – Print Ads

Energy Independence

Page 18: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Tactics

We have developed tactics that continue to focus on the legislative priorities of authorization and the climate change legislation.

To view the complete list go to: www.apta.com

Page 19: Telling Our Story Initiative and District Days Alice Wiggins-Tolbert, Vice-Chair of Marketing and Communications and Chair of Telling Our Story Task Force.

Share Your Stories with APTA

E-mail Mark Neuville @ [email protected]