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Comunicação Móvel 3G/4G

(com slides do Dr. Vikram SaksenaTellabs Chief Technology Officer)

Comunicação Móvel 3G/4G

(com slides do Dr. Vikram SaksenaTellabs Chief Technology Officer)

Marçal SantosSr Manager Professional Services for Latin America e Caribean

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A Computação 78 (Minha turma!)A Computação 78 (Minha turma!)

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Prever Algo, Assusta ?Prever Algo, Assusta ?

3

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1G, 2G, 2.5G …1G, 2G, 2.5G …

A telefonia móvel de primeira geração ou 1G são analógicos, já que enviam a informação sobre ondas cuja forma varia de forma continua.

A telefonia móvel de segunda geração (2G) não é um padrão ou um protocolo estabelecido, é uma forma de nomear a mudança de protocolos de telefonia móvel analógica para digital.

2,5G é a segunda e meia geração de padrões e tecnologias de telefonia móvel. É considerada o degrau de transição entre as tecnologias 2G e 3G, embora o termo "2,5G" tenha sido definido pela mídia, e não oficialmente pela União Internacional de Telecomunicações (UIT).

4

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Mobile Network EvolutionMobile Network Evolution

MainframeTerminals

Transport

Ethernet

PC Clients

Servers

Computing Evolution Mobile Network Evolution

RNCInternet

Gateway

App Servers

Transport(TDM/Pseudowire)

Cellphones

CarrierEthernet

Distributed Gateways Smartphones

Internet

App Servers

2G/3G

4G

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2G mobile networks were voice centric2G mobile networks were voice centric

Voice centric services Few services beyond

Voice and SMS Simple mobile devices

Devices geared towards voice, text-messaging and ringtones

No real OS, no way to program the phone

TDM backhaul Traffic backhauled using

dedicated/leased circuits or SDH

5500 & 6300

BTS

Voice Core

MSC

HLR SMSC

TDM Backhaul

5500

PSTN

SDH63006300

n x DS3

OCn n x DS3 / OCnBSC

GSMCDMA

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2.5G added a data overlay to a voice-centric architecture 2.5G added a data overlay to a voice-centric architecture

BTS

CSVoice Core

MSC

SMSC

TDM Backhaul

5500

PSTN

SDH 63006300

n x DS3

OCn n x DS3 / OCn

BSC / RNC

PSData Core

SGSN / PDSN GGSN /

Home Agent

HLRInternet

New Packet Data Services Introduction of new Packet

Switched Data Core with Gateway nodes (SGSN/GGSN) modeled as “data MSC”

First generation of Smartphones and PDAs WAP based Internet access Emergence of Blackberry

for Enterprise email Some multimedia

capabilities (e.g., MMS) but no application download capability

Increasing traffic load on the backhaul network

GPRS/EDGE/1xRTT

App Servers

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3G, 4G !3G, 4G !

3G é a terceira geração de padrões e tecnologias de COMUNICAÇÃO móvel, substituindo o 2G. É baseado na família de normas da União Internacional de Telecomunicações (UIT), no âmbito do Programa Internacional de Telecomunicações Móveis (IMT-2000).

A 4G estará baseada totalmente em IP sendo um sistema de sistemas e uma rede de redes, alcançando a convergência entre as redes de cabo e sem fio assim como computadores, dispositivos eletrônicos e tecnologias da informação para prover velocidades de acesso entre 100 Mbps em movimento e 5 Gbps em repouso, mantendo uma qualidade de serviço (QoS) de ponta a ponta (ponto-a-ponto) de alta segurança para permitir oferecer serviços de qualquer tipo, a qualquer momento e em qualquer lugar.

8

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3G adds data capacity thus increasing backhaul traffic 3G adds data capacity thus increasing backhaul traffic

UMTS/HSPA/EVDO

CSVoice Core

MSC

SMSC

PSTN

NodeB

PSData Core

SGSN / PDSN GGSN /

Home Agent

HLR Internet

RNCPseudo-Wire Backhaul

8800/86xx

Mobile Internet arrives WAP based Internet apps

mature into Browser based Internet access

Increased data traffic with corporate email service

Multimedia Smartphones Multimedia capable

devices with cameras, music, video and ringtones

Still no app downloads Pseudowire backhaul

Migration to a more cost-effective packet transport to keep up with backhaul capacity demand

8600 and 8800

86xx

86xx

App Servers

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CSVoice Core

SMSC

PSTN

NodeB

PSData Core

SGSN / PDSN GGSN /

Home Agent

HLR Internet

RNCPseudo-Wire

Backhaul

OS-based Smartphones iPhone, Android change the

landscape Application store downloads Emergence of mobile video

Rapid growth in Internet traffic stresses the Core First generation GGSN products

unable to scale Standalone DPI boxes Internet offload solutions

Ethernet backhaul Node Bs with native Ethernet

interfaces Carrier Ethernet transport in

addition to Pseudowires 73xx, 7100

Smartphones drive higher speed 3G interfaces and Ethernet backhaulSmartphones drive higher speed 3G interfaces and Ethernet backhaul

8800/86xx

HSPA/HSPA+

Carrier Ethernet

MSC

86xx86xx

App Servers

IO Gwy73xx

7100

DPI

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Evolution to All IP 4G Networks-Migration to a data-centric architectureEvolution to All IP 4G Networks-Migration to a data-centric architecture

Collapsed Architecture eNodeB = NodeB + RNC

Distributed intelligence in the Core Routers + S-Gwy

Enhanced services support P-Gwy with DPI technology Subscriber/Application

Analytics Application Delivery Control Policy Servers

New monetization models More intelligent devices

Kindle, Netbook, Tablets… Machine-to-Machine (M2M)

P-Gwy DPIeNodeB

IP/Ethernet

S-Gwy

MME/PCRF

HSS

S-Gwy

S-Gwy Services Core

Internet

PSTN

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Mobile Internet Perfect Storm-A Unique Confluence of FactorsMobile Internet Perfect Storm-A Unique Confluence of Factors

Smartphones &Application Stores The Personalized

Web

Mobile Broadband(4G + Carrier Ethernet)

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Personalization of the Web is the fundamental driving forcePersonalization of the Web is the fundamental driving force

Information Oriented

Community Oriented

Web as the application platform

Wildly “read-write” Web Participate and Share Social Commerce, Viral

Marketing

Web as the information portal

Mostly “read only” Web Search driven Advertising

Personality Oriented

Portable, Personal Web Individual life-style

focused Relevant and contextual Behavioral adaptation Demographics sensitive Semantic Web

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Increase in US Mobile Data Usage(1Q2008 -1Q2009)Increase in US Mobile Data Usage(1Q2008 -1Q2009)

Text Messaging

18%

Internet

34%

Downloads

18%

Video

36%

Multimedia Messaging

32%

18%

Nielsen iPhone Executive Overview, Q1 2009

An average iPhone user consumes about 400 MB per month versus 40-80 MB per monthconsumed by an average Smartphone user

An average iPhone user consumes about 400 MB per month versus 40-80 MB per monthconsumed by an average Smartphone user

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AppStores are the driving engine for application proliferation on SmartphonesAppStores are the driving engine for application proliferation on Smartphones

iPhone App downloads to date

July 2008 (AppStore Launch)

August 200860 M Downloads

April 20091 Billion Downloads

September 20092 Billion Downloads

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Oportunidades no mercado e para o Bacharel

de Computação (com slides do Dr. Vikram Saksena

Tellabs Chief Technology Officer)

Oportunidades no mercado e para o Bacharel

de Computação (com slides do Dr. Vikram Saksena

Tellabs Chief Technology Officer)

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“Over-the-Top” Internet applications are stressing the network“Over-the-Top” Internet applications are stressing the network

“Over-the-Top” model Applications delivered on a

“best effort” basis Service Providers are only

able to monetize subscriber access

Over-the-Top apps unable to deliver good quality-of-experience to end users Application performance

deteriorates as usage grows Application proliferation

opens up threats from malware, viruses, and worms

$$

ServiceProviderApplication

ProvidersSubs

“Best Effort”

Access

Over-the-Top

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Role of DPI Technology in the Service Provider NetworkRole of DPI Technology in the Service Provider Network

Cost Effective

Optimization & Monetization using

DPI

Low Incremental Investment

Simpler Network &

Simpler Operation

Upstream Resource Control, in addition to

Downstream

Extensive Content Usage

Reporting Content Based Charging Models

Content Based Dynamic

QoS /QoE

Mobile Advertising

Internet Monetization

Network Optimization

Radio Network

Knowledge

Subscriber Knowledge

Content Knowledge

Operator Policy

Knowledge

Power to Control BTS

& MS. Authority

+ + + +

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Internet Video is the Killer AppInternet Video is the Killer App

0

10

20

30

40

50

2000 2008

Entire Internet Backbone traffic

Traffic generated by YouTube and Hulu

Source: Cisco Systems (Futurecom 2009 keynote)

Peta

byte

s/m

onth

Video consumption over the Internet has successively penetrated consumer lives

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The Three Waves of Internet VideoMobile Video expected to dominateThe Three Waves of Internet VideoMobile Video expected to dominate

Internet video consumption on mobile handsets will far outpace the consumption on PCs and TVs

Today’s mobile networks are not designed for mass consumption of video traffic from smartphones and netbooks

100’

s of

Mill

ions

of V

iew

ers

Billions of Viewers

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Mobile Content DeliveryMobile Content Delivery

Click-zoom tiled navigation Media Chapterization Context and location based

ad-insertion Keyword/Tag creation Social Mashups Intelligent caching for

optimized delivery

Intelligent MobileCache

Mobile Content Server

Mobile CDN Overlay

Intelligent MobileCache

Mobile Content Tailoring

Content Owners

Mobile PacketCore

Intelligent MobileCache

CarrierMobile Content

App Store

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Mobile Security is increasing concern of consumers and network operatorsMobile Security is increasing concern of consumers and network operators

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Mobile Commerce is already hereMobile Commerce is already here

Fast, safe, and affordablemoney transfer by phone

Sellers post productsusing mobile phones.Buyers search by price,brand, location, etc.(Bangladesh)

(Kenya)

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Mobile Payments is a big market opportunity for Mobile OperatorsMobile Payments is a big market opportunity for Mobile Operators

Mobile OperatorOpportunity

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Secure Mobile eCommerce Architecture with Intelligent GatewaysSecure Mobile eCommerce Architecture with Intelligent Gateways

Mobile device is provisioned with consumer’s identity and payment information in the SIM Toolkit by Mobile Operator

Mobile Gateway hosts mobile commerce app and API hooks

BankMNO Gateway

Online Merchants

6

MNO collects transaction feeConsumer

Intelligent Gateways with DPI technology can assist in mobile payment processing

Reduce the cost of Mobile eCommerce

Improve customer experience and security

Generate new incremental revenue streams for Mobile Operators

Merchant receives electronic payment

Web 2.0 Micro-Merchandise(e.g. paid apps, game points, poker chips,

VoIP minutes, digital gizmos, e-gifts, e-cards,pay-per-play gaming, photo prints, etc.)

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Marçal Santos Sr Professional Services Manager Tellabs Office +55 11 3572 6512 Mobile +55 11 9326 2126 marcal.santos@tellabs.com