Tell the Story of Bioactive Beverages Laura Kimball, Senior Product Training Manager.
-
Upload
elissa-rayne -
Category
Documents
-
view
214 -
download
0
Transcript of Tell the Story of Bioactive Beverages Laura Kimball, Senior Product Training Manager.
Tell the Story of Bioactive Beverages
Laura Kimball, Senior Product Training Manager
French Polynesians
used the noni fruit
for its medical
qualities.
Our story begins…
...over 2000 years ago
The benefits of the noni fruit were
shared from generation to
generation & from island to island
In 1996, the world was introduced to
the power of the noni fruit through
Tahitian Noni® Juice
Continual research & clinical trials have
discovered what noni can do and
what gives noni its power
In the past the science of our product has served to
support our story
Now science is
our story!
From the beginning of human history,
there has always been a special
relationship between plants & people
Food Plants provide nutrients
to sustain life
MangosteenAcai StrawberryCherry
BananaApple Pear
Medicinal Plants provide bioactive
compounds to improve health
Bioactives are what give noni its power
Bioactives
are chemical compounds
(like vitamins, minerals & electrolytes)
that produce biological activities
within the body
Most super fruits have
flavonoids and carotenoids
as their primary source
of bioactives
They are most celebrated nutrients
from food plants
But they’re most effective when
eaten fresh!
• Molecules that have antioxidant
activities
• Give plants their color
• But, they degrade rapidly when
processed, exposed to heat,
oxygen and/or stored
What are Flavonoids?
Stability of Flavonoids in Açaí Pulp
Source: Food Research International 40 (2007) 620–628
8 months after bottling, they are gone
What are carotenoids?
• Molecules that have antioxidant
activities
• Beta-carotene is an example that is
common in fruits & vegetables
• Beta-carotene rapidly degrades when
exposed to heat & light
• Beta-carotene is a major bioactive in
NuSkin’s G3
As bananas age, the carotenoids that
give it its yellow color and nutritional
value lose their power
Remember,
Flavonoids and Carotenoids from
Food Plants are most bioactive when
eaten fresh
…eat fresh carrots!
If you want carotenoids…
…eat a fresh orange!
If you want flavonoids…
Rapid flavonoid degradation explains why
there is no significant research to
substantiate other super juice
product claims
• One human study
• Revealed no antioxidant benefit
• Showed marginal benefit when 18 ounces (530
mL) was consumed per day
• Orange juice provides the same benefit at a lower
dose (500 mL) and significantly lower cost
XanGo Research
• One small human trial with only 12 people
• Compared MonaVie to potato flakes
• Demonstrated that MonaVie produced slightly
more antioxidant effects than potato flakes
• The high ORAC score of MonaVie does not mean
that it does anything in the body
MonaVie Research
Every new super juice touting
ORAC scores, flavonoids,
or carotenoids, are ineffective due to
the bioactive power quickly degrading
How is noni different?
The effectiveness of noni plants is
driven by two things:
• The amount and kinds of bioactives
• The bioavailability of these compounds
Bioavailability describes the amount of a
compound that reaches the circulatory
system and then the cells
The primary bioactives
in noni are called
Iridoids
Iridoids are more powerful than
flavonoids and carotenoids
There are 12 different Iridoids in noni,
and they do not degrade like
flavonoids and carotenoids
What are Iridoids?
• Produced as a natural defense
• Usually found in plants, not
fruits
• Have wide range of bioactivity
• Heat and time stable
• Antioxidant• Healthy joints• Boosts immune system• Healthy cardiovascular system• DNA protection • Increases energy• Neuroprotective• Cardiovascular benefits• Liver protective• Maintain glucose
at existing normal levels
• Maintain smooth muscle contraction
• Immunomodulatory• Support healthy sleep patterns• Heart health• Skin health
Iridoids are Non-Specific (They Adapt)
Noni Has a Higher Concentration of Iridoids
Noni Has More Iridoids than Branded Super Fruit Juices
From blueberry concentrate– no noni iridoids These contain none
mg/
mL
So, which fruit is really super?m
g/m
L
not a noni iridoid
Iridoids are superior because…
Iridoids are highly stable
They can withstand the rigors of processing and
pasteurization
1. The bioactive power does not degrade in the manufacturing process
TNI’s scientists tested the Iridoid levels of
an unopened bottle of Tahitian Noni®
Juice that was over 7 years old and found
that the Iridoid level and activity was
almost the same as a new bottle
Stability of Iridoids in Tahitian Noni® Original™ Bioactive Beverage
Comparison of Bioactive Stability
Note: DAA is major bioactive in noni fruit; cyanidin 3-glucoside is a major bioactive in fresh açai fruit
Iridoids are highly absorbable
As such, Iridoids are easily absorbed into the bloodstream
and are delivered to cells throughout the body
2. Highly bioavailable
The unique bioactives in
Tahitian Noni® Bioactive Beverages
make it a world class adaptogen.
What exactly are adaptogens?
3 Properties of Adaptogens
1. They are Safe 2. They have a broad range of effects3. They have a normalizing effect on the
body
1. Safe
0.4 4 8 20 50 80
Num
ber
of N
egat
ive
Eff
ects
0
ml/kg body weight
TNJ
Coffee
2. They have a broad range of effects
Bioactives and Iridoids benefit many areas and support health within the body
People experience enhanced immunity, energy, endurance, maintenance of cholesterol at
existing normal levels, etc. when noni is consumed
every day
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
BioactiveA biologically active substance. A phytochemical that has a positive effect on health.
IridoidA unique type of bioactive found in noni that has adaptogenic properties and do not degrade.
AdaptogenSomething that helps the body adapt to stresses in a variety of ways. Has a wide range of health benefits.
3 New Terms
Quick review so far….
What makes Iridoids superior?• Highly stable; do not degrade• Highly bioavailable; absorb easily into
bloodstream
What are adaptogens?• They’re safe• Non-specific; wide range of benefits• Normalizing effect
We are no longer Tahitian Noni® Juice
Juice
Creates the wrong frame of reference from a price
and benefit standpoint
We are Tahitian Noni®Bioactive Beverages
We’re not in the juice business anymore
The so-called Super Fruit Juices
are not our competition, they
never have been.
They compete with Fresh Fruits!
Food plants, including açaí & mangosteen,
are most bioactive when eaten fresh.
Once pasteurized, they lose most
of their bioactive power.
This makes other super fruit juices irrelevant
NOT super fruit juice companies
because their juices don’t really do
anything
Who are our competitors?
Our true competitors attempt to do what Tahitian
Noni® Bioactive Beverages do
We take a different approach
Our Advantage
When it comes to delivering the
benefits of Tahitian Noni®
Bioactive Beverages, no other
product comes close
TNJ Human Clinical Studies
TNJ Human Clinical Studies (cont)
TNJ Human Clinical Studies (cont)
13. Heart Health —non-smoker− 10 people, one month pilot study− Already healthy cholesterol values remained within healthy
range− TNJ has heart health benefits in non-smokers
14. Antioxidant—non-smoker (not yet formally published)− 30 people, one hour absorption study, open label trial− TNJ caused a 2-fold and 4.6-fold increase in antioxidant
activities of blood plasma and blood cell mass, respectively, when compared to orange juice
15. Noni Leaf Serum (not TNJ, but still a TNI noni based product)− 25 people, skin protection study− Noni leaf extracts in the serum protected the skin against
ultraviolet ray (UV) induced redness & swelling (erythema) by approximately 350%.
TNJ Human Clinical Studies (cont)
16. Skin health• Published case series (19 cases) demonstrated that TNJ, taken
internally and applied topically, was 66.6% effective in supporting skin health.
17. Post-market safety surveillance study• Published in EFSA opinion, covers more than 106,000,000
bottles consumed since 1996• Health complaint surveillance of TNJ consumers reveal no
negative health trends; TNJ demonstrated to be very safe18. European epidemiological survey
• 1,712 people, published epidemiological survey of TNJ consumers in Europe
• Most commonly experienced health benefits from TNJ use are more energy (39.3%), better overall feeling (20.8%), improved sleep (8.4%), digestive support (8.9%), and respiratory support (7.1%).
TNJ Human Epidemiological Studies
ProductHuman clinical
studiesStudies with
significant resultsSignificant Source
of flavonoidsSignificant source
of iridoids
TAHITIAN NONI® 14 14
MonaVie 1
Xango 1
Xyngular
Zrii
Zija
Koopuwa
Now that we understand the
science behind Tahitian Noni®
Bioactive Beverages,
what changes did we need to make?
We needed to be more relevant
We needed more modern packaging
Packaging that was as exciting as our message
Packaging that is more environmentally friendly
Packaging that tells our story
• More affordable beverages
• Beverages that fit our consumers’ lifestyle
• Beverages that fit our consumers’ needs
We also needed …
Tahitian Noni International has
created new packaging
options that are both modern
and environmentally friendly
• Lighter to carry• Lighter to ship• Unbreakable• Reusable• Recyclable
• Lighter to carry
• Lighter to ship
• Unbreakable
• Less solid waste
• Recyclable
• Convenient
Aluminum Bottles The Quad – Fridge box
• Recycled aluminum saves 96% more energy
• Aluminum is over 20% more recyclable than glass
• Almost half of all aluminum cans in existence are
recycled compared to under 24% of glass bottles
Our Environmental Commitment
• Our new aluminum bottles are almost 90% lighter
• 30% less greenhouse gasses are outputted during
shipping
Our Environmental Commitment
The Quad – Fridge box
4 Liter - Quad
Bioactive
• Lighter to carry• Lighter to ship• Unbreakable• Less solid waste• Recyclable• Convenient
Tahitian Noni® Original
Ingredients:•Noni puree•Grape concentrate•Blueberry concentrate
Available sizes:• 750ml aluminum bottle• 1 liter *glass bottle• 4 liter quad
*Will eventually be discontinued in US.
Tahitian Noni® Original
Iridoid count:• 30 mg of noni and blueberry
Iridoids per 2 oz. serving
Tahitian Noni® OriginalPricing:
Item Auto Ship Regular CV/QV
4 Liter (*glass) $126.00 $135.00 120
4 Liter Quad $120.00 $130.00 120
750ml - 4 $95.00 $110.00 80
750ml - 2 $50.00 $58.00 40
750ml - 1 $26.00 $30.00 20
*Will eventually be discontinued in US.
Tahitian Noni® Family(Grape)
Ingredients:•Noni puree•Grape juice
Tahitian Noni® Family(Grape)
Available sizes:•750ml aluminum bottle•4 Liter quad
Iridoid count:• 15 mg of noni Iridoids per 2 oz.
serving
Pricing:Item Auto Ship Regular CV/QV
4 Liter Quad $70.00 $80.00 60
750ml - 4 $56.00 $68.00 40
750ml - 2 $30.00 $36.00 20
750ml - 1 $16.00 $19.00 10
Tahitian Noni® Family(Grape)
Tahitian Noni® Family(Mango Passionfruit)
Tahitian Noni® Family(Mango Passionfruit)
Available sizes:•750ml aluminum bottle•4 Liter quad
Iridoid count:• 15 mg of noni Iridoids per 2 oz.
serving
Tahitian Noni® Family(Mango Passionfruit)
Pricing:Item Auto Ship Regular CV/QV
4 Liter Quad $70.00 $80.00 60
750ml - 4 $56.00 $68.00 40
750ml - 2 $30.00 $36.00 20
750ml - 1 $16.00 $19.00 10
Tahitian Noni® Extra
Ingredients:•Noni puree•Grape concentrate•Blueberry concentrate•Olive leaf extract
Tahitian Noni® Extra
Available sizes:•750ml aluminum bottle•4 liter Quad
Iridoid count:• 60 mg of Iridoids per 2 oz. serving• Widest range of Iridoids• Noni, Blueberry, & Olive Iridoids
Pricing:
Tahitian Noni® Extra
Item Auto Ship Regular CV/QV
4 Liter Quad $160.00 $185.00 160
750ml - 4 $130.00 $150.00 120
750ml – 2 $70.00 $80.00 60
750ml – 1 $38.00 $44.00 30
Tahitian Noni® Pure
Ingredients:•Noni puree•Noni leaf tea
Tahitian Noni® Pure
Available sizes:•15ml pouch (10 pack)•750ml aluminum bottle
*Will be changed to aluminum when current supply of glass runs out.
Iridoid count:• 72 mg of noni and noni tea leaf
Iridoids per 2 oz. serving
Tahitian Noni® Pure
Pricing:Item Auto Ship Regular CV/QV
4-750ml $100.00 $120.00 $80.00
2-750ML $55.00 $65.00 $40.00
1-750ML $30.00 $35.00 $20.0015ml (10pack) $12.00 $15.00 0
So which Tahitian Noni® Bioactive Beverage™
is right for you?
• Enhance the immune system*• Neutralize free radicals*• Promote heart health*• Boost energy naturally*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose,
treat, cure, or prevent any disease.
Tahitian Noni® Family is a delicious bioactive beverage that
supports the immune system, neutralizes free radicals, boosts energy naturally, and
more.*
Tahitian Noni® Original has something other juices don’t . . . powerful bioactives that strengthen
and balance the whole body.*
• Enhance the immune system*• Neutralize free radicals*• Promote heart health*• Boost energy naturally*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose,
treat, cure, or prevent any disease.
• Boost energy and endurance*• Improve joint health*• Speed recovery time*• Support heart health*• Enhance the immune system*
Tahitian Noni® Extra delivers a potent blend of noni, blueberry, and olive Iridoids that boosts energy and
endurance, speeds recovery time, promotes heart health, and more.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose,
treat, cure, or prevent any disease.
Tahitian Noni® Pure is the most concentrated version of our bioactive beverages, stripped down to
the essential noni Iridoids and nutrients.
Just one ounce adds a potent iridoid kick to your favorite food or drink. It’s straight-from-the-source support for
your heart, joints, and immune system.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose,
treat, cure, or prevent any disease.
Packaging will tell
our story and
reinforce the
adaptogenic benefits
of noni.
Untapped Market
5,371,834,792Kids, Teens, Young Adults
Old Product Strategy – Potential Customers = 1,384,152,447
Age 55+
New Product Strategy – Opens up a whole new world
Potential Customers = 6,755,987,239Ages 0-100+
In 1996, we created the Super Fruit Juice Industry
Since then, many have tried to copy us
In 2010, we will create a brand new industry
The Bioactive Beverage Industry
The best product
The best science behind our product
The best compensation plan
A brand new industry
We have it all!
“To bless the whole earth with the natural goodness of Tahitian Noni as
we Tell the Story of lives transformed.”
Our Mission is clear ….
Everyone Everywhere
Every Day
Imagine the Possibilities