LinkedIn – By the Numbers

LinkedIn boasts more than 200 million users worldwide

7 million of those are Canadian – 20% of the population

Seniority: 24% are C-level, Owner/Partner, VP, Director 25% are Senior, 13% Manager, 35% Entry

* Statistics source: FixedSocial, May 2013, http://fixedsocial.com/linkedin-marketing-canada/

Top Industries across Canada

Telecommunications 32% of High Tech segment 31% of Ottawans members vs. 20% Canada-wide

Majority of members from Ottawa on LinkedIn are from Large companies

Pretty even split across job functions tracked in Ottawa

Common Reasons to be on LinkedIn

Self Promotion, Networking and Education Networking Job hunting / having an online “calling card” Keeping in touch with past / current colleagues Belonging to a group – keep connected and keep

up to date

Using it for work Posting jobs Promoting an event Promoting a company / Service

Other reasons? Why are you on LinkedIn?

What should I put on my profile?

Depends on your goals Can be minimal – Don’t worry about all the categories

The possibilities are endless!

Some Common Questions

Do I need one? How much should I put on? Who should I connect to? Or allow to

connect with me? What about Groups? What’s the difference between

‘Recommendations’ and ‘Endorsements’? How can I set my preferences for

notifications? Are there security issues I should be

aware of?

Do I need one?

LinkedIn is an easy way to stay connected with current and past colleagues

You don’t have to worry about your software or hardware being out of date – connections are online

You want to keep in touch with groups and associations in which you belong

You want to stay up to date on your industry / network with other professionals

It’s up to you!

How much should I put on?

You can have a lot or a little Many people simply have their basic

profiles with their current jobs If your industry is one in which networking

is key, you may want more info

It’s up to you!

Who should I connect to? Groups?

It’s a business network – think of it as your Rolodex

You don’t need to connect with everyone who asks If you ignore an invitation, they will not be sent

an email letting them know Groups are a great way to stay connected

with professionals in your area or an association in which you belong. Some people connect to a lot. Some to a little.

Keeping Connections / Groups Hidden

Recommendations or Endorsements?

What’s the difference?

Recommendations or Endorsements?

How to set preferences for emails & notifications

Set preferences for notifications & visibility Emails Groups Connections

Are there Security concerns to note?

Security Notes Change password Limit links to other apps

Are there Security concerns to note?

Security Notes Change password Limit links to other apps

Any link into your LinkedIn account could be a weakness – keep the apps that are linked to your account at a minimum and from trusted sources

Telfer Executive MBA Alumni Association LinkedIn Group

This is a locked group It is only open to Alumni from the Telfer

EMBA program, candidates in the program, past / current professors, executives affiliated with the program (i.e. Executives in Residence) and administration

Currently there are 185 members

Our Objectives

To encourage Alumni networking and engagement

To provide communication of interest to the Alumni

Some sample types of post include: Notifications of events Job postings Member posts and discussions (Alumni,

Faculty, etc.) EMBA and EMBAAA updates

We look forward to seeing you there!

Our Objectives

Next Alumni Pop-Up Event! Career Advancement Workshop

How to career roadmap, make clear career decisions, how to promote your personal brand – and more!

Speakers: Terry Kulka, Thanh Nguyen and John Fleischauer

Other Resources

5 Questions Executives ask About LinkedIn LinkedIn Help Centre What is LinkedIn? (Video) LinkedIn Privacy Policy Updates - Sept. 12,

2013

We will follow-up with info on the LinkedIn Telfer EMBA Alumni Association Group

Thank you!

Questions?