Television Viewing Preferences & Online Synergy
-
Upload
caldwell-mcclain -
Category
Documents
-
view
43 -
download
0
description
Transcript of Television Viewing Preferences & Online Synergy
![Page 1: Television Viewing Preferences & Online Synergy](https://reader036.fdocuments.us/reader036/viewer/2022062517/5681326a550346895d990573/html5/thumbnails/1.jpg)
1
Television Viewing Preferences& Online SynergyQuebec French 18+
December 2013
![Page 2: Television Viewing Preferences & Online Synergy](https://reader036.fdocuments.us/reader036/viewer/2022062517/5681326a550346895d990573/html5/thumbnails/2.jpg)
2
TV & Online Synergy
• In a nationally representative telephone survey, people were asked about their preferences for viewing TV programs, and their simultaneous use of TV and online devices
• Viewing TV on the big screen is clearly the preference for most Canadians, but what is also becoming clear is the symbiotic relationship between TV and online activity
• TV and online work side by side as people are exposed to advertising and work their way down the purchase funnel
And the survey says…
![Page 3: Television Viewing Preferences & Online Synergy](https://reader036.fdocuments.us/reader036/viewer/2022062517/5681326a550346895d990573/html5/thumbnails/3.jpg)
3
Preferred device for watching TV
Quebec French 18+
94.3%
2.9% 1.3% 1.1% 0.4%
Source: BBM Analytics December 2013 – TV-Internet Survey 2013
Q. Thinking about watching your favourite TV programs, where would you rather watch them?
![Page 4: Television Viewing Preferences & Online Synergy](https://reader036.fdocuments.us/reader036/viewer/2022062517/5681326a550346895d990573/html5/thumbnails/4.jpg)
4
Preferred experience for watching TV
Quebec French 18+
97.9%
0.7% 0.3% 1.1% 0.0%
Source: BBM Analytics December 2013 – TV-Internet Survey 2013
Q. How would you most prefer to watch TV programs?
![Page 5: Television Viewing Preferences & Online Synergy](https://reader036.fdocuments.us/reader036/viewer/2022062517/5681326a550346895d990573/html5/thumbnails/5.jpg)
5
Default to the best screen available
Quebec French 18+
Yes No Don't Know/Refused
18.4%
79.7%
1.9%
Source: BBM Analytics December 2013 – TV-Internet Survey 2013
Q. Could watching your favourite TV programs on a computer or mobile device replace watching them on your home TV as your preferred method of watching television?
![Page 6: Television Viewing Preferences & Online Synergy](https://reader036.fdocuments.us/reader036/viewer/2022062517/5681326a550346895d990573/html5/thumbnails/6.jpg)
6
Simultaneous second screening
Quebec French 18+
Yes No Don't Know/Refused
41.4%
58.6%
0.0%
Source: BBM Analytics December 2013 – TV-Internet Survey 2013
Q. In the past week have you watched TV and used the internet at the same time?
![Page 7: Television Viewing Preferences & Online Synergy](https://reader036.fdocuments.us/reader036/viewer/2022062517/5681326a550346895d990573/html5/thumbnails/7.jpg)
7
Screens share priority
Quebec French 18+
Yes No Don't Know/Refused
79.3%
20.7%
0.0%
Source: BBM Analytics December 2013 – TV-Internet Survey 2013
Q. While you were watching TV and using the internet at the same time, were you paying attention to both?
![Page 8: Television Viewing Preferences & Online Synergy](https://reader036.fdocuments.us/reader036/viewer/2022062517/5681326a550346895d990573/html5/thumbnails/8.jpg)
8
Screens share priority
Quebec French 18+
Television Internet I switch back and forth Don't Know/Refused
23.0%19.5%
56.4%
1.1%
Source: BBM Analytics December 2013 – TV-Internet Survey 2013
Q. Did you pay more attention to the Television or the Internet, or did you switch back and forth?
![Page 9: Television Viewing Preferences & Online Synergy](https://reader036.fdocuments.us/reader036/viewer/2022062517/5681326a550346895d990573/html5/thumbnails/9.jpg)
9
TV works at the top of the Purchase Funnel
Quebec French 18+
Yes No Don't Know/Refused
48.1%51.9%
0.0%
Source: BBM Analytics December 2013 – TV-Internet Survey 2013
Q. Have you ever gone online and searched for information or a website based on something you saw in a television?
![Page 10: Television Viewing Preferences & Online Synergy](https://reader036.fdocuments.us/reader036/viewer/2022062517/5681326a550346895d990573/html5/thumbnails/10.jpg)
10
Online works down the Purchase Funnel
Quebec French 18+
10.2% 6.4%22.5%
80.7%
2.3% 0.9%
Source: BBM Analytics December 2013 – TV-Internet Survey 2013
Q. When you went online and searched for information or a website based on something you saw in a television commercial, what did you do?