Expert Speakers Include:

www.telematicsdetroit.com

SAVE $200when you register before 7 April .

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Folder Sponsor Bag Sponsor Co-SponsorBadge Sponsor Lanyard Sponsor

NEW SERVICES AND CROSS-INDUSTRY PARTNERSHIPS SET TO DOMINATE THE NEXT DECADE OF TELEMATICS

Open Now to view the full Conference program, speaker line-up, Exhibition floor plan and Awards venue Visit www.telematicsdetroit.com for all the latest announcements

10th annual

June 8 - 9, 2010, The Rock Financial Showplace, Novi, MI, USA

CONNECTED CAR KEY TO CONNECTED LIFESTYLE: Identify essential connected services and solutions to drive mass adoption of telematics. We delve into smartphone impact, ecosystem evolution, data communication requirements and more

COUNTERACT FREE TURN-BY-TURN NAVIGATION & LBS: Debate game-changing business models and strategies to ensure your solutions and offerings have the power to compel the new breed of locally-aware consumers to unlock wallets

SEIZE DEMAND FOR CE & INFOTAINMENT: Master the art of personalized in-car CE device integration to deliver intuitive user interfaces, secure docking systems, flexible platforms and easy upgrades to win over consumers

CAPITALIZE ON THE INSURGENCE OF ADVANCED DRIVER ASSISTANCE SYSTEMS (ADAS): Hear how map-based ADAS and other two-way simultaneous communication systems will be leveraged to deploy enhanced ITS

EXPLOIT NEW AVENUES FOR TELEMATICS: Maximize on the demand for connected services within complimentary industries such as insurance, electric vehicles and smart grid to open up fresh revenue streams

Organised by:

telematics Detroit 2010

CONFERENCE EXHIBITION AWARDS 750+ senior level executives come together for exclusive keynote sessions, 4 focused tracks, and unrivalled networking to engage in high level business discussions that will set the pace of future telematics!

The 8th Annual Telematics Awards recognize and celebrate global industry leadership. The winners will be announced at an exclusive ceremony and gala dinner, June 7, 2010 at the Henry Ford Rouge Plant, the night before the conference & exhibition!

The world’s largest and most exciting telematics focused exhibition boasts 100+ booths, multiple demos and brand new product launches. Attracting 1,800+ executives Telematics Detroit is the ONLY floor to walk in 2010!

Innovation Sponsor

Gold Sponsors

the WorlD’s Biggest anD most relevant telematics event

Welcome to the 10th Annual Telematics Detroit Conference, Exhibition & Awards

Organised by:

For the full speaker line-up and the most up to date Telematics Detroit information visit www.telematicsdetroit.com

Expert Speakers Include:

Our global business intelligence has revealed widespread pressure to streamline, increase operational visibility and reduce costs. The telematics industry has received a call to action! Telematics can deliver proven ROI, seamless supply chain and transparent liability, so what’s holding telematics back and when will mass adoption become a reality?

Telematics is wavering on the cusp of a new era. Torn between fast moving software and established automotive development cycles, the demand to expand, upgrade and re-invent is fiercer than ever.

In 2009, we delivered the facts, figures and expertise to re-align your business, achieve connected services success and satisfy complex market demands (in a climate of greater economic constraint).

In 2010, we’ve advanced topics to ensure you’re on track to dominate the new decade. NOW is the time to solve crucial challenges and conquer industry milestones. Take a look at some key 2010 discussion points: Impact of ‘free’ turn-by-turn navigation on

existing strategies and business models

Achieve addictive low-cost infotainment Increasing opportunities for CE and telematics Demand for apps and personalized services Latest safety developments via V2X and ADAS Auxiliary markets i.e. insurance and auto

finance New services for smart grids and electric

vehicles

For 10 years we’ve kept a firm handle on the industry to ensure Telematics Detroit develops in sync with you. Telematics is our business! The 2010 program has its finger firmly on the industry pulse and leaves no stone unturned.

Telematics Detroit will equip and inspire your team to think outside the box, and deliver a new generation of telematics-enabled services and solutions.

The 10th annual Telematics Detroit boasts of: Over 80 expert telematics speakers to

provide cutting-edge strategies and market intelligence

It’s biggest ever Exhibition with over 100 booths, more demos and new product displays

The Telematics Awards Ceremony & Gala Dinner to celebrate industry leadership

Unparallel networking is the icing on the cake! Telematics Detroit (June 8 & 9) is a landmark on the industry calendar and a priority for all professionals serious about telematics. Telematics Detroit is the only event you’ll need to attend in 2010!

So secure a front row seat for an unobstructed view of the future of telematics! Reserve your place today (via our website or the registration form enclosed in this brochure).

The Telematics Update team looks forward to meeting you in Detroit this June.

Kind regards,

Rebecca Mantle Global Conference Director Telematics Update

We are proud to state that Telematics Detroit is the world’s biggest and most relevant telematics focused event, and delivers year on year – this is our guarantee to you!

Sascha SimonMercedes Benz

Vesa LuiroNokia

Fran DanceBMW

Andreas VogelSAP

Partha Goswami General Motors

Steve CoastOpenStreetMap Foundation

Gary GaleYahoo! Geo Technologies

Paola CarreaMagneti Marelli

Mark SmithGE Capital Fleet Services

Joe BerryJBJ Advisors

Martin RosellWirelessCar

Mike SlatteryLiberty Mutual

Brian DroesslerContinental Automotive Systems

T.C. Wingrove Visteon

Jeff CurryBetter Place

Greg KruegerMichigan DOT

Thilo KoslowskiGartner

Jan HellakerVolvo Technology North America

Be 1st off the starting blocks this decade:Rev up your business strategy and service offerings for dominance in the telematics fast lane!

AWARDS

The Telematics Update Awards, June 7, 2010The Awards Ceremony and Gala Dinner will be hosted at Detroit’s #1 Automotive Attraction, The Henry Ford Rouge Plant, Dearbourn, MI, (the evening before the conference commences). Judged by a panel of independent industry experts, the Telematics Update Awards, reward industry innovators and pioneers with global recognition!

NOMINATIONS ARE NOW OPEN! Visit www.telematicsawards.com for more information and to nominate your company for a Telematics Update Award.

Telematics Detroit 2010 at a GlanceOrganised by:

Connect with Telematics Update on and become a part of the global buzz surrounding Telematics Detroit 2010 today!

CONFERENCE

Telematics Detroit Conference, June 8-9, 2010, The Rock Financial Showplace

Day Two – June 9MORNING OPENING KEYNOTE

AND PLENARY SESSIONSDebate game changing business models that will

position your business for future success!

NETWORKING LUNCH

AFTERNOON TRACKS (PARALLEL)

TRACK 1: NAVIGATION & LOCATION BASED SERVICES

Gauge how LBS will add new dimensions to your services and offerings

TRACK 2: INFOTAINMENT & CONSUMER ELECTRONICS

Next generation infotainment architecture revealed

TRACK 3: ADVANCED COMMUNICATION TECHNOLOGIES & CVT

Analyze which V2X and wireless offerings will win-over consumers

TRACK 4: NEW TELEMATICS SERVICES & AUXILIARY MARKETS

Profit from the potential of electric vehicles and smart grid to open up fresh revenue streams

CLOSING ADDRESS

Day One – June 8MORNING OPENING KEYNOTE

AND PLENARY SESSIONSHear how the ecosystem is evolving and get the latest industry announcements!

NETWORKING LUNCH

AFTERNOON TRACKS (PARALLEL)

TRACK 1: NAVIGATION & LOCATION BASED SERVICES

Get to grips with new navigation services that are compelling consumer buy in

TRACK 2: INFOTAINMENT & CONSUMER ELECTRONICS

Capitalize on the demand for CE to broaden your markets

TRACK 3: ADVANCED COMMUNICATION TECHNOLOGIES & CVT

Hear how map-based ADAS and other two-way simultaneous communication systems will be

leveraged to deploy enhanced ITS

TRACK 4: NEW TELEMATICS SERVICES & AUXILIARY MARKETS

Maximize on the demand for connected services within complimentary industries such as insurance and auto finance

NETWORKING DRINKS PARTY

EXHIBITION

Telematics Detroit: The Only Exhibition Floor You’ll Need to Walk in 2010!Enhance Your Product Knowledge:The Telematics Detroit 2010 Exhibition floor isa “can’t miss” opportunity to see, understand and experience new products in action. With over 100 booths, you’ll get up close and personal with the latest industry solutions all under one roof – in just 2 days.

Meet the Executives with Real Purchasing Power in the Telematics Ecosystem:Telematics Detroit hosts the biggest and most relevant global B2B exhibition, positioning you in front of 1,800 key decision makers from across the value-chain. Network and strike deals with the créme de la créme of the industry.

Face-to-Face Networking is Key to Survival in 2010:Telematics Detroit is an excellent opportunity to rub shoulders and meet with over 1,800 telematics professionals. Build relationships, and grow your contact list in 2010 to transform the future of your business. For more information visit www.telematicsexpo.com

NEW FOR 2010!

1,800 Attendees

4 Focused & Brand New Tracks

100+ Booths! Our Biggest Expo Yet

Over 75 of the Best Telematics Speakers Ever

40 Vital Industry Topics

Become a Telematics Update VIP and stay bang up-to-date with the industryat www.telematicsdetroit.com

Scope-out a New Telematics Power House and its Industry Design Web-based companies are exploiting strengths in platform development and LBS (location based services) to gain territory in telematics. Understand how emerging web companies

plan to work alongside TSPs to attract fleet and passenger OEM buy in

Assess how web leaders will integrate new connected infotainment offerings, high-definition videos and 3D maps seamlessly in-vehicle

Hear when web players plan to expand into the mobile hardware market and prepare your business strategies accordingly

Jens Redmer, Director of Business Development, Google

Breakthrough Strategies to Enable In-Car Connectivity via Powerful Supplier NetworksAchieving the right mix of integrators and suppliers is vital to create the best connected vehicle experience. Map out the fast expanding ecosystem of

suppliers of telematics services for 2012 and beyond

Find the key to constructing profitable work share metrics with partners and suppliers to make business gains

Get to grips with maturing integrator service delivery models to stay abreast of industry advancements

Leo McCloskey, VP Marketing & Product Management, Airbiquity

OPENING KEYNOTE SPEAKERS:

“Telematics Detroit has evolved

beyond traditional telematics to focus on the whole connected car domain. This unique forum provides perspective for the entire value chain.”Partha Goswami, Technology Manager,General Motors

DAY 1 June 8, 2010Keynote Sessions Chairman: Joseph Berry, Founder, JBJ Advisors

EXCLUSIVE

OPENING KEYNOTE

CRITICAL TOPICDevise the Ultimate

Vehicle ICT (Information Communication Technology) StrategyAnalyze a decade of robust business intelligence from Telematics Detroit! Unearth Industry foundations and understand which dynamic goals are next in sight. Identify key technology and market drivers

spearheading mass Vehicle ICT adoption. We examine smartphone impact, ecosystem evolution, data communication requirements and more

Understand the evolving role of established value-chain partners and how new entrants are expanding and altering the industry landscape

Results revealed! Consumer studies quantify market demand for Vehicle ICT solutions and expose how the ecosystem must respond

Thilo Koslowski, Vice President & Practice Leader, GartnerJens Redmer, Director of Business Development, GoogleFrancis J. Dance, Business Development Manager, BMW NAScott Beutler, Vice President, Americas, Infotainment and Connectivity, ContinentalMartin Rosell, Managing Director, WirelessCarJohn Horn, National Director, T-MobileRoger Jollis, Director - Mobile & OEM Marketing, Garmin

Leverage Smartphones to Empower the VehicleThe phenomena for smartphones and apps is driving new solutions for in-vehicle infotainment and entertainment. Determine how OEMs will keep an eye on

distraction to safely integrate and empower smartphones in-vehicle

Join the community that’s shaping and adopting successful CE vehicle-integration standards to ensure maximum market compatibility

Investigate new ways apps & mobile connectivity can add value and enhance the consumer experience

Johann Jungwirth, President & CEO, Mercedes-Benz R&D NA

Put Driver Distraction in FocusApproaching regulations and legislations that relate to driver distraction and in-vehicle cognitive loading have implications for the future of telematics. Get a handle on the legislative pipeline to

ensure your R&D and market strategies are in sync

Discover how political lobbying will target in-vehicle mobile device use and strategize accordingly

Think outside the hands free box! How to ensure your rear seat, voice or passenger centric solutions do not create driver distraction

Vesa Luiro, Director - Contextual Guidance, NokiaJames R. Sayer, PhD, Associate Research Scientist, University of Michigan Transportation Research InstituteJim Nickolaou, GM Active Safety Controls, General Motors

Tried and Tested Tips to Monetize the Data Pipe Increased monetization of pipe-based services will expand the presence of network operators in the industry. Commercial potential revealed! We

compare embedded, mobile and beamed in pipe-based service provision to assess which will stimulate consumer adoption

Discover how network operators will reduce data costs by utilizing cost-friendly pricing models

Analyze how coverage and backend challenges will be overcome to enable enhanced service delivery as standard

John Horn, National Director, T-Mobile

Follow Telematics Update on at http://twitter.com/Telematicsupdte for the latest industry insights and Telematics Detroit announcements

How to Sync Vehicle Telematics with New Wireless Thinking Identify trends in consumer use and demand to establish how wireless technologies will enable future connected vehicles.•Scrutinizenewin-vehicletelematicsofferingsto

understand the differing value propositions for embedded, bluetooth and tethered solutions

• Identifythewirelesstechnologyrequirementsof popular apps i.e. eCall vs. streaming media to discover when and for whom wireless upgrades will be in demand

•Discusstheprosandconsof2G,3G,LTEandWi-Fi across the telematics space to ensure your wireless strategy proves commercially successful

Dan Martensson, CMO, Telenor Connexion

Just Confirmed! Learn how Innovative Tier 1s will Refresh Industry LandscapesTake a look at how pivotal Tier 1s are leading the delivery of intuitive UI (user interface) andadvanced in-vehicle telematics.Brian Droessler, Vice President Strategy and Portfolio, Infotainment and Connectivity, Continental

A Fresh Look at the Future of Long Term Evolution (LTE) LTE is well positioned to deliver high-bandwidth and rich multimedia applications to the mass market. Hear how to overcome immediate hurdles to take LTE mainstream.•Howtoaccomplishinfrastructureandbackend

system upgrades to achieve a seamless conversion between 3-4G networks

• Identifyopportunitiesformonetizationofrich multimedia services and data intensive applications through LTE

•Discoverhowautostakeholderswillseizenewtechnologies and the timescale for planning and adoption

Maurice Thompson, Director Business Development - Open Development, Verizon Wireless

DAY 2 June 9, 2010Keynote Sessions Chairman: Joseph Berry, Founder, JBJ Advisors

OPENING KEYNOTE

GLOBAL VIEW

INDUSTRY LEADERS Innovative Telematics

Tipped to Thrive… Here’s How! Learn from existing business models (the good, the bad, and the ugly) to consolidate, strengthen and grow beyond the confines of the telematics box. Disruptive and enabling technologies

revealed! We assess breakthrough displays, 3rd party software, free apps and services amongst other key trends

Get to grips with the demands of a millennial market to ensure your solutions dominate the mobile industry

Expert tips to help identify your business strengths and create a sustainable USP for your company within the value-chain

Joe Berry, Founder, JBJ Advisors

International Business Models RevealedGet to grips with global telematics value propositions to stake out your territory on the industry map! Compare successful strategies and business

models from Japan, Europe and North America to strengthen your commercial enterprise

Analyze international adoption patterns for embedded, mobile and web based solutions to improve your traction with global consumers

Hear how global players will ride out the auto market shakeup by capitalizing on future trends e.g. connected service provision for EVs (electric vehicles)

Francis J. Dance, Business Development Manager, BMW NAPaola Carrea, Director - Telematics & Consumer Electronics, Magneti Marelli Martin Rosell, Managing Director, WirelessCarHakan Kostepen, Director - Product Strategy & Innovation, Panasonic

Think Like Your Consumer to Deliver a Simpler, Safer and Smarter In-Vehicle Experience Market savvy strategies to deliver better-than-ever expanded in-car connectivity, a positive consumer experience and a seamlessly integrated personalized interface. Explore how vehicles can utilize the users’

mobile device and existing voice data plans to enable a flexible, updateable and personalized platform

Hear expert tips to ‘beam in’ class-leading content and services, i.e. traffic and navigation to facilitate seamless in-vehicle connectivity

Fully engage 3rd party developer communities and distribution channels to enable increased, quick and cost-effective apps deliverance

Doug VanDagens, Director of Connected Services, Ford Motor Company

Reinventing the Persona of Traditional Telematics Industry Players The industry is undergoing reinvention as traditional TSPs (telematics service providers) evolve to remain competitive. Identify which technologies and methods

TSPs will leverage to secure mass market adoption and consumer loyalty

Hear how TSPs plan to strengthen and diversify portfolios to monetize services now ‘freely’ available in the public domain

Understand the future role of TSPs within the ecosystem and identify partnership opportunities

Martin Rosell, Managing Director, WirelessCar

Call Telematics Update on (US tf ) 1 800 814 3459 x 7585 or +44 (0) 207 375 7585 (global) to speak to a member of the Telematics Detroit team

Chairman: Dominique BonteResearch Director, Telematics & Navigation

ABI Research

TRACK 1 June 8 & 9, 2010Navigation and Location Based Services

Exclusive 2010 Telematics Update Market ReportReceive a brand new business intelligence report with your platinum pass! • Robustmarketforecaststohelpyouplan

expansion• Realcasestudiesfromthebestintheindustry• Cost-benefitanalysisofleadingtechnologies• Provenstrategiesforboostingprofitsand

reducing costs• 100%independentanalysis

We’re working with Telematics experts to research and publish Telematics reports assessing human-machine interface technologies, and pricing models for in-vehicle telematics services.

FIND OUT MORE on the conference website, at the report site www.telematicsupdate.com/TUreport or by emailing Pam, Head of Research, at pmuckosy@telematicsupdate.com

NEXT-GEN

HARNESS SEARCH

VITAL DISCUSSION

Turn-by-Turn Nav Alters Industry Landscape: Dissect New and Competing Models Free turn-by-turn navigation has caused shock waves and opened the floodgates for reassessment of existing business models and strategies.

Gauge the impact of free turn-by-turn navigation on value propositions for embedded solutions

Discuss how OEMs will empower vehicles as mobile platforms to capitalize on prominent web-based offerings and local search

Hear which stakeholders will partner with emerging content providers and platform developers to capture and retain consumer buy in

Jens Wolf, Project Manager Automotive IT, Audi AG

Pervasive Navigation: Bringing Low Cost Navigation to the Masses We study mid to entry-level markets to locate where price point and functionality collide for indispensible navigation.

Assess best strategies to increase in-vehicle attach rate of low-cost navigation across all vehicles, i.e. aftermarket navigation, plans for occasional use or subsidized navigation

Judge how to strike a balance between price and bundling dynamic content to win-over fickle consumers

Expert tips to overcome low renewal rates for subscription-based aftermarket devices by leveraging personalized and addictive content

Melvin Davis, Senior Director Advanced Product Research, AlpineMike Cottle, Vice President - Sales, deCarta

Unearth the Potential of Eco-Navigation Capitalize on consumer affinity for economic and carbon friendly solutions.

Strengthen portfolios through deliverance of real-time fiscal information, OBD (onboard diagnostics) and route efficiency to capitalize on ‘green’ momentum

Gauge consumer reactions to ‘green scoring’ and assess the potential of eco-competition to alter driver behaviour

Hear future-proof strategies to maintain demand for addictive and relevant eco-solutions independent of the ‘green buzz’

Roger Jollis, Director - Mobile & OEM Marketing, Garmin

Navigation 3.0 – Profit from the Next Wave of Developments…Heightened competition and consumer expectation is triggering an explosion of navigation services and raising the industry bar for service provision.

Analyze the advanced functionalities tier 1’s are providing i.e. music, telephony, traffic, to ascertain which will win over consumers

Examine how navigation players are moving towards advanced data collection, content aggregation, 3D mapping, modeling, and more to expand existing portfolios

Hear best practice strategies to deliver real time geo triggered alerts that enable informed driver behavior i.e. traffic flow prediction rather than incident avoidance

Kal Mos, Engineering Director, Mercedes-Benz R & D NAMike Cottle, Vice President - Sales, deCartaLen Konecny, Vice President - Business Development, Clear Channel Total Traffic Network

Compelling Navigation: Leveraging 4th Generation Traffic Data and Technology Innovative apps are revolutionizing the in-car navigation space with quick and functional solutions that hold daily relevance.

Get expert tips for integrating dynamic and predictive traffic services, weather conditions, ETAs, and UGC (user generated content) to differentiate services

Discover how to solve the complexities of 2-way in-car connectivity by using smartphones and embedded data modems for off-board and hybrid traffic-enabled solutions

Understand the challenges, unique regional issues, and opportunities for deploying traffic-enabled solutions on a global basis

Don Butler, SVP Marketing & Product Planning, INRIX

Local Search Holds the Key to Personalized Relevant Service Delivery Search stakes its claim as an integral mechanism in the connected consumer experience.

Identify how to strengthen your connected solutions through search and delivery of geo-enriched, relevant and addictive content

Overcome privacy and security concerns to market solutions that attract consumer adoption and renewal

Capitalize on the upswing of location-enabled mobile and nomadic devices to reach an increasingly mobile and locally aware audience

Gary Gale, Director of Engineering, Yahoo! Geo Technologies

Check out the latest speaker line-up and session announcements at www.telematicsdetroit.com

Chairman: National Center for Atmospheric Research

TRACK 2 June 8 & 9, 2010Infotainment & Consumer Electronics

NEW RESEARCH

FUTURE VIEW

SUPER PANEL

Why CE Compatibility is Crucial for the Entire Auto Value-Chain Integration of consistent CE standards in the auto space will positively impact costs, interoperability and technological consistency.

Discover which OEMs and stakeholders are allying to empower embedded systems through a head unit or mobile device

Debate how OEMs can best leverage and interact with aftermarket products i.e. through Bluetooth or USB connections

Discuss which segments are pushing for smartphone-based standard version compatibility. We explore the surging demand in the EV market

Mark Scalf, SYNC Product Manager, Ford Motor CompanyAlistair Adams, Business Development Manager, NokiaJack Cutts, Manager, Member Programs, Consumer Electronics AssociationZac Johnson, Product Manager, Rovi

Blueprint for Success in 2015 and Beyond: Prepare for the Infotainment Revolution The market value of connectivity and new in-vehicle services is set to explode.

Hear expert predictions on the future market value and capacity of the data pipe to ascertain the best methods for bandwidth utilization

Examine how to provide consumers accessibility to mobile apps from their in-vehicle dashboard

Understand the timeline for complete V2X communication deployment that will place the vehicle in the centre of the connected experience

T.C. Wingrove, Senior Manager, NA Innovation, VisteonAngel Mercedes, Business Development Manager - Telematics, T-MobileLeon Hong, CTO & VP of Product Development, AirbiquityTy Roberts, CTO & Co-Founder, GracenoteModerator: Phil Magney, VP Automotive Practice, iSuppli

Capitalize on Revenue Opportunities Arising in the Mobile SpaceThe “always with you, always on” benefit of the mobile device provides new opportunities within the auto space for exploiting emerging platforms and revenue streams.

Discover how OEMs will hasten platform R&D and time-to-market to capture demand for changing and upgradable apps

Quantify the importance consumers place on purchasing options across various platforms, i.e. Android’s open platform and iPhone’s apps store

Identify which apps will find a permanent place in the auto environment. For example, is AR (augmented reality) a revolutionary app or just a gimmick

Partha Goswami, Technology Manager, General MotorsAndrew Krehmeyer, Business Development and Partnership Manager, Infotainment and Connectivity, Continental

Exploit Opportunities Resulting from the Open Platform Revolution Mass adoption of multifunctional CE (consumer electronics) devices is increasing demand for open platforms that develop at software pace.

Analyze why aftermarket devices, UGC and 3rd party apps are in heightened demand to enhance platform value

Discuss the need for a walled garden or certification board for changeable apps cohabitating in an auto centric platform

Assess how software standards i.e. Autostar, will aid development of platforms where all apps will reside and evolve

Paola Carrea, Director - Telematics & Consumer Electronics, Magneti MarelliTom Conrad, CTO, PandoraSteve Coast, Founder, OpenStreetMap Moderator: David Mcnamara, President, MTS

Auto OEMs Under the Microscope: Infotainment Usability Analyzed Test scripts offer cross-industry comparative analysis of infotainment usability, best in class offerings, and elements that will wow the consumer (or not!)

Hear results from multi-functional service delivery and usability tests. We compare audio, mobile device integration, LBS, navigation & HMI among others

Identify the strengths and weaknesses of HMI and voice recognition solutions and recognize which will win more market share

Understand which in-demand functionalities will make a lasting impact alongside open architecture and in-vehicle connectivity

Phil Magney, VP, Automotive Business Practice, iSuppli

Position the Automobile as an Extension of the Digital HomeIndustry innovators strive to deliver and market in-vehicle infotainment systems that discover, manage and enjoy content on the go.

Learn from industry best practice on how to share digital media between portable and networked devices to create an ultimate consumer experience

Assess which standards-based products will enable content sharing across a multitude of media formats i.e. MP3 and MPEG4

Envision the future road map for advanced connections between the home, the car, and the entertainment device

Egil Juliussen, Principal Analyst Automotive Research, iSuppliAdam Powers, Standards & Emerging Technology Director, Rovi

Cost Effective Methodologies for In-Vehicle Infotainment and Telematics Embedded telematics is still priced well above CE market solutions. Hear expert strategies to successfully implement and deliver low-cost services.

Identify how OEMs can best reduce infotainment development costs to reach a consumer-friendly price point

Learn how leveraging scalable or off-the-shelf systems and modifying HMI (human machine interface) or usability will decrease costs

Compare software-based and off-board infotainment strategies to see how costs can be slashed without sacrificing functionality

Rik van Aken, Dir Marketing & Product Management Automotive, TomTomLouis A Brugman, GM Product Planning, PioneerPaul Sykes, Segment Marketing Manager, Renesas Technology AmericaFredric Liljeström, Director Business Development, Telenor Connexion

To register online visit www.telematicsdetroit.com/register

Chairman: Mark FitzgeraldSenior Automotive Analyst

Strategy Analytics

TRACK 3 June 8 & 9, 2010Advanced Communication Technologies & CVT

HOT TOPIC

DOT UPDATE

SUPER PANELAuto OEMs Unveil

the Latest in ADAS (Advanced Driver Assistance Systems) ADAS holds promise of increased economy, efficiency, systems visibility and road safety.

Understand how safety and security concerns will drive adoption of ADAS and how OEMs and stakeholders will capitalize on market demand

Get the latest update on ADAS being developed to enable real-time V2X and backend communication

Hear how ADAS and other two-way simultaneous communication systems will be leveraged to deliver enhanced ITS

Sascha Simon, Head of Advanced Product Planning, Mercedes BenzJim Nickolaou, GM Active Safety Controls, General MotorsRobert W. Schumacher, General Director Advanced Engineering & Business Development, Delphi E & S Jan Urbahn, Manager ITS, BMWJames R. Sayer, PhD, Associate Research Scientist, University of Michigan Transportation Research Institute

The Supply Chain Revealed! Seize Success by Adopting a Complete Enterprise ApproachIntegrate telematics and build an end-to-end solution to create a seamless and transparent supply-chain that solves real business challenges.

Capitalize on additional telematics deployment opportunities to ensure visible and efficient MRM (mobile resource management)

Deliver on consumer demands! Monitor emissions, security and cold-chain compliance to deliver market competitive offerings

Harness demands for real-time operational processes and integrate solutions with existing backend enterprise systems

Bert Gillespie, Director, Qualcomm

The Annual Essential IntelliDrive UpdateA new phase of intelligent communication projects - both planned and underway will transform transportation systems.

Get an update on the smart roadside initiative and hear how partnership programs are progressing in NY, Michigan and elsewhere

Hear about safety initiatives being pioneered in the heavy, mid and light vehicle sectors

Discover how V2X apps i.e. LDW (lane departure warning) and roadside inspection are being developed for increased safety

Jan Hellaker, VP Business Development & Government Programs, Volvo Technology North AmericaGreg Krueger, Statewide ITS Program Manager, Michigan Department of Transportation

Deploy Next-Gen Wireless Tech for Advanced ITS (Intelligent Transportation Systems)Wireless technologies such as cellular, WiFi and DSRC (dedicated short-range communication) are under increasing investigation for V2X data exchange.

Get the latest update on 5.9 GHz DSRC developments and test bed programs to compare global progress and implementation

Discuss how wireless standardizations will promote additional services and will ensure compatibility and interoperability within a multi-vendor environment

Examine opportunities for DSRC and CALM (continuous air interface long and medium range) to facilitate smarter and intuitive LBS i.e. traffic and safety alerts

Scott McCormick, President, Connected Vehicle Trade Association

Grow More Greenbacks through Cleantech DeploymentThe roll out of ‘green’ telematics will bring fiscal benefits which will incentivize adoption.

Leverage OBD, fuel efficiency and idle time to deliver crucial economic visibility to fleet operators and consumers

Examine backend data to spot correlations between efficiency and ROI and grasp how to increase end-user value

Compare propositions for downsizing to light vehicles or converting/purchasing EVs to assess which will work best for consumers

Mark Smith, Vice President Strategic Consulting, GE Capital Fleet Services

Break Down Barriers to Deliver Everywhere-Anytime Internet Solutions Frost & Sullivan predict wireless market penetration fuelled by high speed 4G smartphones and connected PNDstogrowbetween90%-250%by2015.

Analyze how network capabilities and device UI must be upgraded in order to satisfy the millennial consumers

Gain a global perspective! Should operators in emerging markets opt for WiMAX, HSPA, or wait for LTE?

Understand which ancillary markets will benefit from ubiquitous internet solutions and at what price points

Angel Mercedes, Business Development Manager-Telematics, T-Mobile

Capitalize on the Insurgence of Map-Based ADAS In Europe alone, the annual market for map supported ADAS will reach €143.0 million by 2015, triggered primarily by growing demands for safety.

Discover how nav-based ADAS, i.e. curve warning, ACC (adaptive cruise control) and LDW, will transform V2X communications and road safety

Overcome challenges of inaccurate data to deliver convenient navigation apps for robust preventative safety systems

Learn how map-based ITS and ADAS will offer new revenue streams for stakeholders and public authorities

Jon Husby, VP Sales Automotive, Tele Atlas

For group bookings and Exhibition inquiries call Telematics Update at (US tf ) 1 800 814 3459 x 7585 or +44 (0) 207 375 7585 (global)

Chairman: Roger DeweyPresident

M2MV

TRACK 4 June 8 & 9, 2010New Telematics Services & Auxiliary Markets

INSURANCE PANEL

BRAND NEW

CASE STUDY

FRESH TOPIC

SUPER PANEL

Make Telematics Indispensible to the Auto Finance Space Telematics provides turn-key solutions to subprime auto finance companies to overcome poor consumer credit.

Take a fresh look at the auto finance value chain and unique market drivers to locate your business within this ecosystem

Understand how cellular, GPS tracking and monitoring of financed vehicles adds visibility and stability to remote asset management

Auto finance business models revealed! We study methodologies, i.e. pay as you drive, that reduce default risk and insure finance plans

Stan Schwarz, CEO / Founder, Passtime

Jack Tracy, Executive Director, Payment Assurance Technology AssociationTom Gregor, Sr. Manager Sales Engineering, T-Mobile

Moderator: Roger Dewey, President, M2MV

Identify Key Opportunities to Unite Insurance and Telematics Insurance and telematics are on route for convergence, however fragmented uptake between commercial and personal lines remains.

Break down the economic proposition for insurance telematics within the fleet and passenger car space to locate opportunities for market integration

Understand the importance of proprietary data utilization to enable focused profiling and maximize revenue streams

Assess the key needs of insurers for telematics implementation and hear how your business can best deliver these services

Michael Slattery, Innovation, Liberty Mutual Agency MarketsDave Peak, Innovation & Corporate Ventures, The Hartford

Find Your Niche within the EV Value-ChainTake an objective look at the enablers in the electrified vehicle value chain to ascertain which are the crucial relationships and partnerships to leverage to achieve EV success.

Surpass commercial challenges i.e. overall business case, market acceptance and battery costs that impact the EV value proposition

Understand how consumers have responded to EV cost projections to ascertain how data plans or ‘free’ charging must be incorporated to entice adoption

Discuss how the convergence between utilities, private enterprise and Auto OEMs will increase the need for wireless, backend and consumer integration standards

Mike Tinskey, Sustainability Manager, Ford Motor CompanyEd Pleet, Product & Business Development Manager, Ford Motor Company

Fresh Opportunities for Telematics Technologies within the Smart Grid IndustryThe smart grid industry is predicted to reach $400 billion by the end of 2020! Understand the growing link between smart grids and telematics to capture this burgeoning market.

Harness the increasingly intimate relationship between the car and the grid to open doors for industry convergence

Get the facts on standards demanded by utilities and tier 1 technology vendors to identify who you’ll need to partner with for rapid technology deployment

Practical information on how telematics players are already interacting with utilities to develop smart meter UI and collect vital data

Haukur Asgeirsson, Manager - Power Systems Technologies, DTE Energy

Learn How to Prepare for Usage-Based Insurance Roll-OutNow that (formally prohibitive) hardware costs have been lowered the scene is set for mass adoption and revenue creation.

Analyze adoption patterns of plug-in insurance to quantify reduced premiums as a market driver

Examine how usage-based insurance will enable product differentiation and offer you a competitive edge

Identify the key steps in implementation of an economically viable usage-based insurance product with mass consumer appeal

Robin Harbage, C-Counsel Consultant, EMB America LLC

Practical Solutions for an EV NetworkGet the latest data, results and strategy from Better Place, a leading force in the EV space.

Get to grips with the EV network roll-out that includes charging infrastructure, in-car EV driver services platform and intelligent utility integration

Assess the challenges in scaling-up for mass market EV availability and ascertain the timeline and role of telematics services within this new field

Proven, powerful and effective case studies from Denmark and Israel put North American market strategies in context

Jeff Curry, Head of Global Product Marketing, Better Place

Locate Telematics-based Opportunities within Connected EVs EVs are on the tip of industry tongues. Dig deeper to ascertain how telematics-based connected services will emerge to transform the electrified vehicle space

Examine new telematics services demanded by EVs , i.e. locating and scheduling charging

Meet Milestones for telematics roll-out to the PHEV market to ensure time to market, R&D costs, and bottom line are not affected

Discern how infrastructure and backend services will be engineered to enable reliable and affordable in-vehicle connections that provide real-time remote diagnostics and LBS

Partha Goswami, Technology Manager, General MotorsDavid Jumpa, Sr. VP of Global Business Development, AirbiquityAndreas Vogel, PhD, Vice President, Office of the CTO, SAPJeff Curry, Head of Global Product Marketing, Better PlacePer Lindberg, Global Business Development Executive – Automotive, Telenor Connexion

Contact the Telematics Detroit team at detroit@telematicsupdate.com or (US tf ) 1 800 814 3459 x 7585 or (global) +44 (0) 207 375 7585

Key Facts & Unique Selling Points of Telematics Detroit 2010Organised by:

Top Reasons To Claim Your Prime Telematics Detroit Exhibition Space Today

Sign up now to secure the best booth on the Expo floor and give your products and services the competitive edge.

Meet directly with your best prospects and clients as Telematics Detroit is the one event where industry leaders make informed procurement decisions.

Sign up early to capitalize on pre-event visibility via our network of key industry players to guarantee that the industry and press talk about YOU!

Don’t forget that the Telematics Detroit Exhibition Floor is the place where all the deals are made; products are launched, showcased and demonstrated.

Do the right thing for your company and book your space at www.telematicsexpo.com before the floor sells-out!

Know who you’ll be rubbing shoulders with in June 2010Telematics Detroit is attended by over 1,800 of the telematics industry’s leading decision makers. This is the world’s biggest gathering of telematics executives, and the forum is growing in scope, reputation and impact year on year! View this breakdown of past attendees to see who’ll be attending Telematics Detroit 2010:

15%CEO/CIO/CTO/Presidents

18%General Managers/Company Directors

15%Vice Presidents

8%Account Managers

2%Other

7%Media

11%Marketing Managers

12%Engineers

12%Business Development Managers

10%Hardware Manufacturers

10%Device

Manufacturers

28%OEMs

13%Service Providers

2%Other4%Consultants

7%Wireless Carriers

12%Application Providers

14%Solution Developers

15%CEO/CIO/CTO/Presidents

18%General Managers/Company Directors

15%Vice Presidents

8%Account Managers

2%Other

7%Media

11%Marketing Managers

12%Engineers

12%Business Development Managers

10%Hardware Manufacturers

10%Device

Manufacturers

28%OEMs

13%Service Providers

2%Other4%Consultants

7%Wireless Carriers

12%Application Providers

14%Solution Developers

Attendees by Job Title Attendees by Industry Sector

The ONLY Focused Telematics Expo

10th annual

June 8 - 9, 2010, The Rock Financial Showplace, Novi, MI, USA

telematics Detroit 2010

TERMS & CONDITIONS Places are transferable without any charge. Cancellations before April 7, 2010 incur an administrative charge of 25%. If you cancel your registration after April 7, 2010 we will be obliged to charge the full fee. Please note – you must notify Telematics Update in writing of a cancellation, or we will be obliged

to charge the full fee. The organizers reserve the right to make changes to the programme without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT. Visit www.telematicsdetroit.com for more event information

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Secure your ticket to the annual Telematics Update Awards and Gala Dinner, June 7, 2010. This prestigious ceremony will be hosted at the atmospheric and exclusive Henry Ford Rouge Plant. All the industry high achievers will be there to celebrate, recognize and network with the key players of 2010. TICKETS ARE ON A FIRST COME FIRST SERVE BASIS (ONLY 120 AVAILABLE) SO RESERVE YOURS TODAY!

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PRICESave $400

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STANDARD PRICE

Platinum Pass Includes: Post Conference Media package

(video, audio & interview material) PLUS the exclusive Telematics Update Market Report

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(video, audio & interview material)$1695 $1895 $1995 $2095

Silver Pass $1495 $1695 $1795 $1895

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* Exclusive 2010 Telematics Update Market ReportReceive a brand new business intelligence report with your platinum pass! •Robustmarketforecasts•Realcasestudiesfromindustry’sbest•Cost-benefitanalysisofleadingtechnologies•Provenstrategiesforboostingprofits•100%independentanalysis

Telematics experts research and publish Telematics reports assessing human-machine interface technologies, and pricing models for in-vehicle telematics services.

FIND OUT MORE www.telematicsupdate.com/TUreport or email Pam at pmuckosy@telematicsupdate.com

DISCOUNT CODE:

This is your unique discount code, use it online and you will get an extra $50 off

MORE WAYS TO REGISTER

All Passes Include:Opening Keynote & Plenary Sessions

4 Focussed Conference Tracks

Full Access to Exhibition Floor

Networking Coffee and Lunch Breaks

Networking Cocktail Party

Access Online Networking Suite for 4 months

Post-Conference Presentation Slides

CALL CALL (US tf ) 1 800 814 3459 x 7585 or (global) +44 (0) 207 375 7585FAX: +44 (0) 207 375 7576EMAIL: detroit@telematicsupdate.comONLINE: www.telematicsdetroit.com/register

Industry Buzz about Telematics Detroit

www.telematicsdetroit.com

SAVE $200when you register before 7 April .

Priority code inside.

Knowledge Partners:

NEW SERVICES AND CROSS-INDUSTRY PARTNERSHIPS SET TO DOMINATE THE NEXT DECADE OF TELEMATICS

Open Now to view the full conference program visit www.telematicsdetroit.com

10th annual

June 8 - 9, 2010, The Rock Financial Showplace, Novi, MI, USA

Organised by:

telematics Detroit 2010

1 GET THE LATEST INFORMATION AND ANALYSIS AT YOUR FINGERTIPS. With access to exclusive keynote sessions and 4 focused Conference tracks, you’ll gain more in just 2 days than from weeks of market research or the purchase of expensive reports. Your business will SAVE money and see immediate results by involving you in the forum where the future of telematics is discussed and finalized.

2 EXPERT SPEAKERS. The leading minds from all telematics specialities are hand-picked to share their vision and insight at Telematics Detroit. Profit from this knowledge and create powerful new strategies to overcome your business challenges.

3 UNRIVALLED NETWORKING. Claim your seat at the table with all the key industry decision-makers and thought-leaders to ensure you leave Detroit with your briefcase full of valuable contacts. Plus benefit from 4 months use of our online networking center to ensure you secure one-to-one meetings with hard-to-reach executives!

4 SENIOR LEVEL DESCISION-MAKERS IN ATTENDANCE. Rub shoulders with 1,800 of the leading executive telematics players from the U.S. and abroad to give your commercial enterprise a truly global perspective.

5 NO SALES PITCHES! Telematics Detroit is an independently researched forum committed to equipping you with the tools and expertise to drive your business forward. Every single presentation is rigorously reviewed to ensure an unrivalled high quality.

Powerful Reasons To Attend Telematics Detroit

CONFERENCE EXHIBITION AWARDS 750+ senior level executives come together for exclusive keynote sessions, 4 focused tracks, and unrivalled networking to engage in high level business discussions that will set the pace of future telematics!

The 8th Annual Telematics Awards recognize and celebrate global industry leadership. The winners will be announced at an exclusive ceremony and gala dinner, June 7, 2010 at the Henry Ford Rouge Plant, the night before the conference & exhibition!

The world’s largest and most exciting telematics focused exhibition boasts 100+ booths, multiple demos and brand new product launches. Attracting 1,800+ executives Telematics Detroit is the ONLY floor to walk in 2010!

“ Telematics Detroit is the pulse

of this ever changing industry.”

“ I’ve attended Telematics Detroit

for 3 consecutive years! The content and experience keeps getting better, broader, deeper.”

“ Telematics Detroit is THE show

for telematics. If you’re not here, you’re not in the business.”

“ Absolutely great show! The focused

tracks enable you to target specific topics that are central to your business and network and learn alongside leading organizations in your field.”

“ Telematics Detroit provides an

outstanding opportunity to shape the future of Infotainment & Telematics.”

the WorlD’s Biggest anD most relevant telematics event

1,800 Attendees

4 Focused & Brand New Tracks

NEW & IMPROVED FOR 2010!100+ Booths! Our Biggest Expo Yet

40 Vital Industry Topics

Over 75 of the Best Telematics Speakers Ever

20+ Hours of Superb Networking