Telecentre Sustainability: Opportunities and Challenges Ahead - TIS Talks 2012 Summary
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Transcript of Telecentre Sustainability: Opportunities and Challenges Ahead - TIS Talks 2012 Summary
Jimena Betancourt
[email protected] @jimebeta
Good bye to the talk Hello to Technology, Innovation and Sustainability
First mover advantage (ICT access)
Digital Divide MDGs
Government funding available Government and NGO driven
A movement is born
New players: Rapid growth of mobile solutions
MDGs Funding shifts towards propositions with different value added (rise of
entrepreneurship and innovation in the field) “BoP businesses demonstrate financial viability and socio – economic –
environmental returns. Multi-stakeholder initiatives are driving innovation
Addressing sustainability becomes the norm Leapfrog private sector investments
Environment of disruptive actors from all sides: (Donors, entrepreneurs, private sector, social sector, investors)
In a rapidly changing environment
By leveraging key competitive advantages:
Leverage capabilities to aggregate demand Leveraging human, social and organizational capital
Capitalize on the brand’s reputation in the communities and among stakeholders
Leverage its position and knowledge in ‘high growth markets’ - BOP and beyond
Leverage networks (all types, at all levels)
When staying updated requires adding value to the telecentre proposition
By tackling communications and information
technology opportunities:
Benefit from the advancement of BOP focused businesses (lessons, models, products and services)
User centered innovation Use of available technologies
Build data-collection expertise MDGs
What are the next 20 years going to look like?
When staying updated requires adding value to the telecentre proposition
When staying updated requires adding value to the telecentre proposition
Addressing :
Organizations are unable to execute commercial transactions. … How to build channels? Is Social
enterprise an enabler? How to stay up-to-date with innovations and disruptions
in our environment? Do we need a research and development engine? A think thank for telecentre
sustainability? Avoid wheel reinvention
Ensure widespread knowledge of opportunities Collaboration--instead of competition--as the norm when
working with mobile solutions
By preparing our organizations to operate in a demanding
and rapidly-changing environment
Improve management Improve operations
Invest in human resource development/ focus on human capital and its capacity Reshaping models and institutions around sustainability and self finance
When staying updated requires adding value to the telecentre proposition
1.
2.
3.
Building Knowledge
Finding Solu2ons and Partners
Planning and Managing for Technology, Innova2on, and Sustainability
THREE PHASES:
PHASE 1
• Learn from networks that have achieved sustainability
• Explore social innovation and social enterprise as paths for sustainability for telecentre networks
• Learn from proven business models leveraging ICT for markets at the Base of the Pyramid
Goals:
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Non market oriented sustainability
Four strategies for sustainability
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Non market oriented sustainability
Four strategies for sustainability
Mar
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Non market oriented sustainability
Four strategies for sustainability
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Non market-oriented sustainability
Challenges in introducing business models in telecentres
Perception among the telecentre practitioners (most initiatives run under subsidized model with donor money) Market distortion at field level and dominance of FREE services at the user level Balancing profit vs. social cause, especially at local level Lack of resources for innovation and prototyping Low level of awareness among stakeholders Conceptual limitations among the telecentre practitioners Lack of availability of ‘success models’ / case studies
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Non market-oriented sustainability
Setting the vision with strategy
Targeting the untapped BoP market for growth and service packaging
Integration of inclusiveness in the business model
Positioning telecentres as a hub for social and commercial services
Resilience
Building partnerships with development agencies, and the private sector
Combination of mobile and PC-based services
Addressing the Challenges
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Non market-oriented sustainability
Four strategies for sustainability
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Non market-oriented sustainability
Telecentre Convergence Social – commercial Close to community – Remote Not always updated in ICT -Updated Mgmt skills undeveloped – Management skills updated Skilled people contributing Towards service portfolio,
Intense use of mgmt tools and data to understand and map capabilities of 2070 telcentres Mid and long term planning - Become content provider - Partnerships with government Proactive marketing
Model to enable = Sales agent No warehouse hassle No invoice Best fit: Distant Learning, software donations channel ( TSG )
Partnership Intensive For ICT training and others ( Microsoft, IBM, Ticket Restaurant Deep unerstanding and knowledge of network
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Non market oriented sustainability
Four strategies for sustainability
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Non Market-oriented sustainability
Sustainability factors Innovation ICT advocacy
Network with multi-stakeholder approach
Skilled HR Strategic alliances Focus on “priority” communities
Partnership intense to move ICT forward Red de telecentros de Colombia (Colnodo provides the network with projects) – Collaboration and knowledge-sharing Only ICT training / open to explore
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Non market-oriented sustainability
Four strategies for sustainability
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Non market-oriented sustainability
Sustainability factors Innovation
Community generated content
Marginalized & isolated Visibility
Knowledge oriented Service development
Community portals (100)
Social Capital ( 60+ volunteers that provide professional consulting
services)
Knowledge Hubs
Empower disadvantaged
communities by transforming
selected ICT access points / telecentres
into knowledge hubs that are
connected at the regional and global
levels
Moving forward… Revenue from core communication applications. Generating revenue from diverse fees and services. Gradual growth of other revenue sources. Identification of information and communication needs of the users.
Think thanks and business accelerators on innovation, BOP & social enterprise.
Telecentres have a highly competitive position in the the social enterprise market and BoP arenas Innovation needs direction Good evidence on what works and what doesn’t How are telecentres going to look in 20 years from now ? How is knowledge being managed? How to direct innovation in the movement? Are core capabilities for the information generation being capitalized on?
1.
2.
3.
Building Knowledge
Finding Solu2ons and Partners
Planning and Managing for Technology, Innova2on, and Sustainability
THREE PHASES:
PHASE 2 • Identify partners to develop distribution channels of
ICT products and services such as e-health, distance education, telecommunication solutions and many more • Identify system management solutions based on
open source applications
• Identify solutions to lower hardware cost
• Identify partners to develop applications for greater impact in the communities served by telecentre networks
Goals:
PHASE 2 Distribution Channels ICT Innovation Hubs Value-added channels Operations and Management
Approach:
Distribution Channels Channels of solutions for socio-economic development &
poverty alleviation What solutions?
How to build know-how re: channel development? How to perform “due diligence” for potential providers?
Is the use of mobile a market enabler? What is the sector-specific knowledge for market
development (agriculture, education, health, financial solutions)
What would a telecentre franchise look like? What constitutes a “good deal” with a supplier?
Distribution Channels ICT Innovation Hubs Value added channels Operations and Management
Distribution Channels ICT Innovation Hubs Value-added channels Operations and Management
ICT Innovation Hubs
Idea Labs (environment for prototyping)
(Telecentre + mobile) led by consumer-driven innovation
Focus on core capabilities and building strategic partnerships to fill in gaps
How to develop for the movement? How to develop with the movement?
How to build know-how re: (Telecentre + mobile) ? How to communicate the know-how?
How to perform due diligence on potential suppliers?
Is the use of mobile an enabler for greater impact?
Distribution Channels ICT Innovation Hubs Value-added channels Operations and Management
Distribution Channels ICT Innovation Hubs Value-added channels Operations and Management
Value-added channels
Content and services Knowledge / User-generated knowledge
How to build data collection capabilities? What data collection products can be developed for government, development agencies, donors
and investors?
Distribution Channels ICT Innovation Hubs Value-added channels Operations and Management
Distribution Channels ICT Innovation Hubs Value-added channels Operations and Management
Distribution Channels ICT Innovation Hubs Value-added channels Operations and Management
Operations and Management Preparing our organizations to operate in a
demanding and rapidly-changing environment
Improve management
Improve operations Invest in human resource development/ focus
on human capital and its capacity Reshaping models and institutions around
sustainability and self finance
Distributions Channels ICTInnovation Hubs Value added channels Operations and Management
Distributions Channels ICT Innovation Hubs Value added channels Operations and Management
PHASE 3 • Effec2ve fundraising • Tools for effec2ve planning and managing of social enterprises
Goals:
Resource Movilization Funding eco – system Sustainability and self financing in funder’s agendas How to finance social innovation? How to finance social enterprise? “There are areas of interest for telecentres that will allow them to participate in scalable and global inititives… It is key to build expertise & to develop services with proven demand… Telecentres should move away from basic ICT training and move towards strategic areas to create solutions to global issues.
Effective Resource Mobilization
How to stay tune with innovations and disruptions in our environment? Do we need a research and development engine? A think thank for telecentre sustainability? Telecentres have a highly competitive position in the the social enterprise market and BoP arenas. Innovation needs direction. Good evidence on what works and what doesn’t. How are telecentres going to look in 20 years from now ? How is knowledge being managed? How to direct innovation in the movement? Are core capabilities for the information generation being capitalized on? What solutions? How to build know-how re: channel development? How to perform “due diligence” for potential providers? Is the use of mobile a market enabler? What is the sector-specific knowledge for market development (agriculture, education, health, financial solutions) What would a telecentre franchise look like? What constitutes a “good deal” with a supplier? How to develop for the movement? How to develop with the movement? How to build know-how re: (Telecentre + mobile) ? How to communicate the know-how? How to perform due diligence on potential suppliers? Is the use of mobile an enabler for greater impact? How to build data collection capabilities? What data collection products can be developed for government, development agencies, donors and investors?
Good bye to the talk Hello to Technology, Innovation and Sustainability
What should the TIS Talks prioritize now ?
Knowledge and Sharing.
Research and Sharing
Know How Distribution Channels
Know How Innovation Hubs
Training with regional focus in resource movilization and strategy for sustainability
Incubation of solutions ( acelerator )
What should the TIS Talks prioritize now ?
Research = innovation, social enterprise, resource mobilization, solutions (p&s),
Expertise Communicate
Research and Sharing
What should the TIS Talks prioritize now ?
Knowledge and sharing.
Expand TIS Talks content Specialized content
Communicate
What should the TIS Talks prioritize now ?
Training with regional focus in resource movilization and strategy for sustainability
Knowledge development at regional level Support with proposal design. Support with integration of value added proposition and
sustainability strategy . Donor Management and orientation
Knowledge management at global network level
What should the TIS Talks prioritize now ?
Know How Distribution Channels
Know How Innovation Hubs
Design and implement pilots with potential partners (TIS partners and others)
Pilots: action based research implementing distribution channels
Innovation Hubs Needs networks with entrepreneurial culture Needs management capacity and planning
What should the TIS Talks prioritize now ?
Incubation of solutions ref: management system solutions . Vital Innova
Identify solutions Incubation of ideas and products from the talent that
gravitates the telecentre (hackers, programmers, designers, telecentres managers)
Incubation of solutions
We want to hear from you https://www.surveymonkey.com/s/Wanttohearfromyou
Thank you!
Jimena Betancourt [email protected] @jimebeta